Thrive Knowledge Base

Thrive Quiz Builder – List Building Template

Thrive Quiz Builder comes complete with some preset quiz types to help you get your quiz up and running as fast as possible.

You can access the quiz templates by creating a new quiz from the Thrive Quiz Builder dashboard:-

You can then choose the "List Building" type from the popup that displays:-

Why Use a List Building Template?

When you choose the List Building template, the software will create the quiz structure so that it is optimized for building your mailing list.

​Here is what the list building campaign quiz structure looks like:-

As you can see from the screenshot above, we have automatically created an "Opt-in gate" page for you.  

This is a very powerful method of building your mailing list. Once your visitors have completed the quiz, ​they will be asked to enter their personal contact information (for example, their name and email address) in order to obtain their results.

​Here is an example of what an opt-in gate looks like:-

Of course, with Thrive Quiz Builder, everything is editable. You can modify the design of the form and change any part of the surrounding text.  

You'll also note a "Skip this step" link. This allows your visitors to skip the signup process if they prefer. Of course, as the quiz owner, you can choose whether you want to include this link (to make signup optional) or remove the link in order to make signup mandatory.​

Why Does This Quiz Structure Work so Well for List Building?

This type of quiz setup is great for list building because it takes advantage of commitment bias and captures the curiosity of the visitor.  

At the point where you are asking for the visitor to enter their contact details, they have already taken the time to complete the quiz - they have shown a degree of commitment. Of course, they are also curious to know their result.

These two factors combined increase sign up conversion rates.