Thrive Knowledge Base

How to Use the Thrive Opt-In Feature

The Thrive Opt-In feature is used to connect opt-in widgets, Focus Areas and opt-in short codes to one or several mailing lists. In other words: Thrive Opt-In is where you manage all the mailing lists you want to sign visitors up to. Any opt-in created here can then easily be deployed in various locations around your website.

To create and manage opt-ins, go to your WordPress dashboard and go to “Thrive Opt-In”:


Next, click on the “Add New” link to create a new mailing list connection. On the next page, you’ll see the following settings:


1) Title

Enter any title you want to use, to identify this mailing list connection. The title is only used internally.

2) Autoresponder Code

Paste the HTML code for your opt-in form in this field. Whatever email service you are using will provide some option to create an HTML form that people can use to sign up. Here’s an example of what this process looks like in one of the most popular email marketing tools, Aweber:


And here are instructions for another popular tool, MailChimp:


3) Generate Fields

Once you’ve inserted the HTML code, click on the “Generate Fields” button, for the next step.

You will see something like this:


On the left side, you see the fields that were automatically detected and the labels those fields were given by your email service (1). On the right, you can assign a custom label for each field. This is what will be shown in or next to that field, for your visitors (2). We recommend that you make the labels very descriptive, so that your visitors know exactly what is expected of them.

4) Save & Publish

Once you’ve added the labels, click on the green “Save Labels” button. Then, click on the blue “Publish” button once you are certain all the settings are correct and you want to start using this new opt-in connection on your website.