How to Create an Upside Down Homepage Step-by-Step [+ BONUSES]

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Building the Upside Down Homepage

People often ask us to create a template for this or that type of landing page they found online, and while we're always adding new landing page templates (we're currently up to 439 and counting) you don't have to wait for us to create them!

Thrive Architect allows you to create any landing page you like from scratch. Our "Landing Page From Scratch" video series' are here to show you exactly how to get the most out of your plugin.

In the video above you've discovered how to create an Upside Down Homepage.

Note: it's called an upside down homepage because the navigation elements (home, about, contact, etc.) found on a traditional homepage are placed at the bottom of the page.

Bryan Harris from Videofruit has recently changed the style of his homepage to this "Upside down" style and the change resulted in more subscribers for him...  

You'll soon discover, the Upside Down Homepage is a lead generation page in disguise with no less than five 2-step opt-in buttons.

Turning your homepage into a lead generation page will help get more subscribers, so if the goal of your homepage is to turn your visitors into subscribers, you might want to test the Upside Down Homepage for yourself.

1. Discover the Building Blocks

The Building Blocks

of an upside down hompage

When you want to replicate a landing page such as this Upside Down Homepage, you should look at the page and find the building blocks.

Ignore everything that is design and text and purely look at the formatting and layout of the elements on the page.

The Upside Down homepage has 5 different sections with specific elements.

  • 1
    A full width background image with a big title, a subtitle and a 2-step opt-in button
  • 2
    Authority proof images
  • 3
    A title above a 3-column layout. In each column we find a title, an icon, text and a 2-step opt-in button
  • 4
    An big title, an image of the author and the name, paragraphs of text and another 2-step opt-in button
  • 5
    The navigation menu

2. Create Your Own Version

Now that we've identified the building blocks, we can create our own version with Thrive Architect.

In the video you see me build the entire page, step by step.

You'll discover how to:

  • 1
    Transform a blank page into a full width landing page without top menu no matter what theme you are using (1 min 47 sec)
  • 2
    Add a 2-step opt-in form button to create list building opportunities without cluttering your homepage with opt-in forms (4 min 30 sec)
  • 3
    Create a 3 column layout in just a few seconds (9 min 58 sec)
  • 4
    Limit the width of the content even on a full width page (13 min 50 sec)
  • 5
    Transform any image into a round image, no need to Photoshop your images up front. (15 min)
  • 6
    Add a custom menu anywhere on your page.
Upside-Down-Homepage-Thrive-Architect

An Upside down homepage

This template is available for free in Thrive Architect if you don't want to build it yourself. 

3. Use This Homepage Template

I hope you liked this tutorial, but you do not HAVE to build this page from scratch. You can simply download the template from the templates cloud in Thrive Architect.

How to load this template in Thrive Architect:

  • 1
    Create a new page
  • 2
    Save the page as a draft and edit the page with Thrive Archictect
  • 3
    Go to "Page Setup" and "Choose a landing page template"
  • 4
    Instead of picking the blank landing page, go to the set that's called "Bonus"
  • 5
    Select the Upside Down Homepage
  • 6
    This will load the Homepage AND the Thrive Lightboxes to your site!

To set this landing page as your homepage, follow these instructions.

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