Register Visitors for Your Zoom Webinars & Grow Your List Simultaneously with Thrive Leads
We constantly add new features to the Thrive Themes products, to help you increase your conversions day by day!
And we're not slowing down any time soon. Today we're announcing a webinar integration for our Lead Generation forms in the Thrive Themes plugins.
Say hello to Zoom Webinar!
In this article you'll be able to find out:
- How to set up the Zoom API Connection with Thrive Themes
- How to allow the visitor to set up a reminder for your upcoming webinar and also,
- How to add the people that registered for the webinar to your mailing list, too.
Connecting Your Thrive Dashboard with Zoom
First of all, make sure to watch the tutorial video above to see just how quick and easy setting up this API connection really is.
1. Access Thrive Dashboard > API Connections
To start off, log into your WordPress site, click on the "Thrive Dashboard" option, scroll down to the "API Connections" card and click on "Manage Connections":
Then, click on "Add New Conncetion" and look for Zoom:
You’ll only need 2 pieces of information to integrate your Zoom account with your Thrive Themes Dashboard:
- Your Zoom API key
- Your Zoom API Secret key
2. Look for the API Keys on Your Zoom Account
To get a hold of these two keys, access the Zoom Developers Platform.
After you have logged into your account, hover over the account name in the top right hand corner of the screen, and select "Developer Account":
Select the "API" option and copy the two API keys:
Then, simply paste the two API keys in the Zoom fields from your Thrive Dashboard connection area and your Thrive Themes products are connected to Zoom!
Set Up the Webinar Registration Form
Once your Thrive Dashboard is linked to your Zoom account, setting up a webinar registration form through any of your Thrive Themes lead generation forms becomes super simple.
To do that, first select your Lead Generation element and then click on the "Connect Form To Service" option found on the Thrive Architect sidebar:
In the lightbox that appears next, choose the Zoom API connection:
The next step is to set up the connection details. So, here you can:
- Select the account you used to create the webinar in the first place
- Choose the name of the webinar, in order to allow your visitors to register for it
Be careful to register your visitors to the right webinar :)
Next, you get to the "Set Form Fields" section. Here you can determine exactly what opt-in information you want to collect.
The email field is required, but you can also add optional name or phone number fields:
Last, but not least, you get to the "Post Opt-in Action" part of the connection. Here you can determine what happens on the page after the visitor has registered for your webinar:
- Reload Page
- Redirect to Custom URL
- Show Success Notification
- Switch State (for Thrive Leads forms only)
Our recommendation is to keep the mommentum going and display a "Thank You" message to the visitor after they have registered.
You can do this either by choosing the 2nd option to send them to a dedicated custom Thank You page, using the URL of that page.
Or, if you're using Thrive Leads, you can use the 4th option and switch the state.
This means that, after the visitor registers, you can instantly turn the same opt-in form into a "Thank You" lightbox instead (find out more about multiple states, here).
Remind the Visitor About Your Webinar
If you display a "Thank You" page or a "Thank You" state after the visitor has registered, you can also help them add a Webinar Reminder to their calendar.
We'll use Google Calendar for this example.
Create the Google Calendar Event
In Google Calendar, create a new event, which will esentially be your webinar date and time:
Save the event, select it again, click on the three dots and click on "Publish Event" option in the drop down menu:
This will open up another lightbox, where you need to copy the link for the event:
Link a Button on the "Thank You" State to the Event
Here's an example "Thank You" state for a Zoom webinar registration form:
Simply highlight the button element and paste the event URL in the "Button Link" field found in the Thrive editor sidebar like this:
Now, after the visitor clicks on the "Set Up a Reminder" button, they will be sent to their Google Account, being able to add the event to their calendar.
Grow Your Mailing List
If you also have an email marketing service in place, you can use the webinar registration form to add these webinar registrants to your mailing list too!
While being GDPR compliant, of course...
To do this, click on the Lead Generation form element in your Thrive editor window, then select the "Advanced" option within the Main Options tab in the editor sidebar, and click on "Connect to multiple services":
Finally, select your email marketing service from the API connections drop down menu and then go through the same setup steps like you did before, when setting up your API connection with Zoom.
If you need more help on setting up any of the third-party service API connections that Thrive Themes integrates with, check out this tutorial page here.
Set Up Your Own Webinar!
Are you thinking of hosting any Zoom webinars in the near future?
Get your copy of Thrive Leads today so you can connect your opt-in forms to Zoom or one of our other webinar service integrations (currently GoToWebinar and WebinarJam Studio).