The About Page Formula

Video

Video

The About Page Formula

Video

Video

Increase Conversions

3 Lessons

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Create a conversion focused about page that makes your brand shine by following a system.

If you follow the steps you’ll create an about page that isn’t a gap filler on your website, but really serves a business purpose.

This lesson will give you an overview of what you'll learn in this course as well as diving a bit deeper on the following topics:Why the (right kind of) about page is an important business asset, and what you need to do to make it so.The 3 questions your about page must answer as quickly as possible. Otherwise, it fails.The lead quality vs. lead quantity principle you need to keep in mind when designing your about page.

Discover the exact structure (with examples) you can follow to create your own optimized about page.

Answers to your About Page questions.

Shane Melaugh

Shane Melaugh is a co-founder of Thrive Themes. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about productivity here.

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