How to Use Quizzes to Boost Conversions

Video

Increase Conversions

6 Lessons

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Quizzes are a very powerful resource in your online marketing toolbox. They are engaging and will provide you with valuable insights about your audience. Even more, they allow you to build a segmented email list, boost social shares and allow you to make product recommandations to increase sales all-in-one. Follow this step by step course to pick your quiz goal, quiz type, title, questions and to really get the most out of your quizzes.

1. Pick a Goal and Quiz Type

The very first thing you need to do is pick a goal for your quiz... What do you want to accomplish? This will help you choose the quiz type that fits your needs. Discover the 4 different goals and 5 different quiz types.

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2. Write an Engaging Quiz Title

Now that you know your goal and the quiz type you'll create, let's write the most important part of your quiz... The title!

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3. Build Powerful Results Pages

It's time to have a look at your results pages. What you put on the results page and how you present it, will have a big impact on the efficiency of your quiz! You'll discover how to optimize your pages to get more leads, sales and social shares.

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4. The Golden Rules to Write Quiz Questions

In this quick lesson, you'll discover the 5 golden rules for writing your quiz questions.

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5. Promote Your Quiz

You are ready to share your quiz with the world... Find out 4 sure-fire ways to promote your quiz.

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6. Use Your Quiz Insights Wisely

By now you have a quiz up and running and people taking your quiz but what exactly can you learn from their answers? Check out this final lesson to understand the full power of your quiz for copy writing, content marketing and more.

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Hanne

Hanne knows exactly what companies have ever retargeted her (she keeps an updated file). And when she's not busy discussing high-level funnel design over cocktails with the equally geeky, you'll find her discovering a place for the first time

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