Incoming webhooks allow you to trigger an Evergreen Campaign for a specific user based on an event that happens in a third-party system (like your email marketing platform).
Why use Webhooks?
Standard triggers like “Page Visit” or “Form Subscription” happen on your website. But sometimes, you want to start a campaign based on user behavior inside your email funnel.
Example Scenario:
- User signs up for your list (Day 0).
- You send them a sequence of educational emails.
- On Day 5, they click a link in your email to “Learn More” about a specific topic.
- Your Email Platform (e.g., ActiveCampaign) applies a tag “Interested in Topic A”.
- This tag triggers a Webhook that tells Thrive Ultimatum: “Start a 48-hour discount campaign for THIS user now.”
How it Works
- Thrive Ultimatum: You generate a unique “Webhook URL” for your campaign.
- Email Platform: You set up an automation to “Post” data to that URL when a specific event happens (e.g., Tag Applied).
- The Trigger: When Thrive Ultimatum receives that signal, it starts the countdown for that specific subscriber.
- The Email Link: You send an email with a special link (generated by Thrive Ultimatum) that allows the user to see the countdown on your site.
Service-Specific Guides
We have detailed guides for setting this up with popular email services:
Related Resources
- ActiveCampaign: How to Set Up ActiveCampaign Webhooks for Thrive Ultimatum
- Drip: How to Set Up Drip Webhooks for Thrive Ultimatum
- Thrive Ultimatum Documentation: Explore the full Thrive Ultimatum knowledge base.