Would you like your Thrive Leads conversions to show up in Google Analytics, or are you wondering whether you even need a third-party tool for that now? In this guide, we cover when a third-party Google Analytics connection is still the right choice, now that Thrive Leads has its own native reporting.
If you just want conversion and list-growth reporting inside WordPress itself, without connecting a third-party tool, see How to Use Lead Reports in Thrive Leads first. Thrive Leads now includes a dedicated Lead Reports page with Conversion Report, Conversion Rate Report, Cumulative Conversions Report, Comparison Report, List Growth, Cumulative List Growth, Lead Referral Report, Lead Tracking Report, and Content Marketing Report views built in.
Use a third-party tool and Google Analytics specifically when you need Thrive Leads conversions sitting alongside the rest of your site’s analytics data, such as traffic sources, page-level behavior, or goals you already track outside of Thrive Leads. Use the native Lead Reports page instead when you just need form-level and Lead-Group-level reporting without leaving WordPress.
Thrive Leads doesn’t include built-in Google Analytics event tracking for form submissions, so if you do want that data in Google Analytics, you’ll need a third-party solution.
Recommended Third-Party Solution
If you would like to track Thrive Leads form conversions directly in Google Analytics, we recommend exploring MonsterInsights, a popular analytics plugin for WordPress.
MonsterInsights has a step-by-step guide on how to track forms with Thrive Leads and Thrive Architect. This guide walks through:
- Adding a unique ID to your form.
- Viewing your form data in Google Analytics reports.
Using MonsterInsights, you will be able to see detailed form data in your Google Analytics reports.
Frequently Asked Questions
Do I need a third-party tool to see Thrive Leads conversions?
No. Thrive Leads includes a native Lead Reports page with conversion, conversion rate, and list-growth reporting built in. A third-party tool like MonsterInsights is only necessary if you want that data alongside the rest of your Google Analytics reporting.