Would you like to control the exact moment your opt-in form appears to a visitor? Thrive Leads no longer has a standalone Triggers panel — that control now lives inside each form’s own Display Rules tab, under the “When” section.
If you’re looking for the old standalone Triggers screen, it’s gone. See How to Configure Display Rules for Thrive Leads Forms for the full walkthrough of where every old Trigger setting now lives.
Available “When” Options
- Open a form and select its Display Rules tab.
- Look at the When section. What you see here depends on the form’s type.
For an In-Content form, When is a simple choice between two options:
- Show on page load: the form appears immediately when the page finishes loading.
- Show when in viewport: the form appears once the visitor scrolls it into view.
For overlay-style forms like Ribbon, Popup, Fullscreen, and Slide In, When instead gives you three toggles, and you switch on the one you want to use:

- Time Delay: show the form immediately on page load, or after a custom delay in seconds.
- Scroll Distance: show the form after the visitor scrolls a specific percentage down the page.
- Bottom of the page: show the form when the visitor reaches the bottom of the page.
Controlling How Often the Form Reappears
- For overlay-style forms, use the Display Frequency dropdown below the When section to control how often a visitor sees the form again after dismissing it: All the time, Once a day, or After some days.
This replaces the old 0/X-day frequency setting, and it’s still the setting to use if you want to avoid “popup fatigue” from showing a form to the same visitor too often.
Frequently Asked Questions
What happened to Exit Intent and click-to-open triggers?
They were not found on the In-Content or Ribbon form types when this article was checked against the redesigned plugin. If you relied on Exit Intent (SmartExit) or turning a link/button into a click trigger, verify directly in your form’s Display Rules tab before assuming the behavior is gone — it may still exist on a form type not covered here, such as Popup.
Does every form type have a Display Frequency setting?
No. In-Content forms don’t have one, since they display inline with your content instead of reappearing as an overlay. Ribbon forms do have it.