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Overview of the Reporting Suite in Thrive Quiz Builder

You might be wondering how to find out how your quizzes are performing.

This information can be easily accessed in the reporting area, where you can find all the conversion data for each of your quizzes.‚Äč

You can access the reporting suite from any Thrive Quiz Builder admin screen by clicking on the “Reports” link in the top right-hand corner of the screen:

The Reporting Dashboard

Here’s how the Thrive Quiz Builder reporting dashboard looks:

As you can see in the above screenshot, there are several options you can use here. Here is a breakdown:

  1. Show report – this drop-down contains all the different reports that are available. See below for a more thorough look at each report independently.
  2. Here you can select the quiz for which you would like to generate the report. You also have the option to view all of them at the same time.
  3. This section allows you to choose the location of the quiz (where the quiz has been placed – on your pages/posts/lessons).
  4. Here you can select the reporting period. We’ve added some common periods for your convenience, or you can select “Custom date range” for specific dates.
  5. You can set the graph interval period here. You can choose between daily, weekly, and monthly.
  6. Reset Statistics – use this option to reset all the data collected from your quizzes. Find out more, here.

Breakdown of the Quiz Builder Reports


The reporting suite excludes all data from administrators and super administrators in order to ensure the integrity of the data. It does, however, include data from logged-in users that are below “administrator” level. This includes editors, authors, contributors, and subscribers.

Quiz Completion Report

This report gives you the total number of quiz completions. A quiz completion is someone who has gone through all the questions in the quiz:

Quiz Flow Report

This report shows your quiz of up to four steps in the funnel:- splash page, questions, opt-in gate, and results page.

This report is useful if you want to learn the drop off rate for each stage of the quiz:

Please note that if you change the structure of your quiz then this particular report will only show data from after the change in structure.

Questions Report

This report gives you a percentage breakdown of the answers that have been selected by your quiz participants. This can be a useful tool for market research to gain an understanding of which choices are the most/least popular:

The Users Report

This report gives you a breakdown of each user that’s taken your quiz:

You can see the following information:

  1. Time and date that the quiz was taken;
  2. The email address of the quiz participant;
  3. The score that the visitor achieved;
  4. The social share badge that was generated (if applicable). You can click on the link to be shown the actual image in a new tab.
  5. The answers the participant gave

If you click on “View”, a new report will be loaded that shows you each answer the visitor gave for each question:

The answer that the visitor gave is shown in green.

Note: Keep in mind that Thrive Quiz Builder will not include the answers you chose on the quiz if you are logged in as an administrator.

In order to see data in the reporting area, you need to either test the quiz in a private mode or log out of WordPress.

Reset Statistics

This option allows you to reset all the conversion data you have collected from one of your quizzes. Basically, it resets all data from a quiz to zero.


The statistics reset only applies to the Reporting Page. If you have done any A/B tests on the respective quiz, its results will not be affected.

After you have reset the stats, the reporting page of the respective quiz will only display the data that has been collected after the reset:

This can be very useful if, for example, you gathered data before making your quiz public.

In this way, after you have published it, you can receive conversion data from your visitors without interfering with the test data.

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