The Lead Generation Funnel

The Flow of a List Building Funnel

The funnel starts with a lead generation landing page - which offers something of value for free (in exchange for the visitor's email address). Once the visitor enters their details and clicks the submit button, the visitor is redirected to a confirmation page, which includes instructions on how to access the free download. Their details are also sent to your email service provider, which will add them to your email list.


Your email service provider will send your new subscriber a confirmation email. When they click the 'confirm subscription' button in the email, they will be sent to a download page where they can get the freebie they signed up for. 

How to Create a List Building Funnel

Step 1: Lead Generation Page

Create a new page on your site, give it a title (for internal use) and open Thrive Architect.


Go to "Page Setup" in the bottom menu and click on "Choose a Landing Page Template". This allows you to choose from one of the hundreds of landing page templates. A preview of all the list building funnel designs are available further down this page. In the tutorial video we use the Elementary set.

Once the landing page template is loaded you can customize the details and save the page.

Step 2: Confirmation Page

Because we're setting up a funnel with a double (or confirmed) opt-in process, you'll need to send new subscribers (right after they clicked the submit button on your opt-in form) to a page asking them to go to their inbox and confirm their subscription; a confirmation page.

Create a second page on your site call it confirmation page, but this time use the Yoast SEO plugin to put the page to NOINDEX and NOFOLLOW. This will avoid search engines indexing the page.

Open Thrive Architect and load the confirmation page from the set. Customize and save the page.

Step 3: Download Page

After your subscriber clicked on the "confirm subscription" link in the email, you want to redirect them to a download page. Create a new page on your site, call it download page and add a random string of numbers to the URL. This will avoid the URL to be "guessable".


This page too, make sure to NOINDEX and NOFOLLOW with the Yoast SEO plugin so that your download page will not show up in search engines.

Edit the page with Thrive Architect and load the download page template. Customize and save the page.

Step 4: Configuring Your Email Service Provider

You'll need to configure your email provider so that a confirmation email is sent and when clicking on the link in the email your subscribers are redirected to the download page.

This is different for every email provider, but a quick Google search should help you out. Try searching the name of your email service provider with the term "confirmation email redirect".

If you haven't already, connect your email service through API. You will only need to do this once for the first opt-in form you set up. You can find tutorials for all major email providers here.


Now that you have the individual pieces you need for the funnel, it's time to connect it all up.

Step 5: Connecting the Pieces

Go to your Lead Generation landing page and click on the opt-in form. In the sidebar, click on "Connect form with service" follow the set up wizard. You'll be able to configure the fields you want to show (yes or no first name field) and you will also select the action after opt-in.

This action will be redirect to the URL of your confirmation page.

That's it, your whole funnel is set up and working!

Help others discover our training as well:

Lead Generation Funnel Templates

Thrive Architect comes with access to hundreds of quick-edit landing page templates. Here are the sets that are perfect for a list building funnel. Choose your favorite set then follow these instructions to access the templates.

Atomic Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Sales Page, Webinar Funnel

Atomic 2 Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Sales Page, Content Page

Personal Branding Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Welcome Page

Vibrant Set


Free Video Lesson Lead Generation Page

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Webinar Funnel Pages, Sales Pages

Mini Squeeze Set


Lead Generation Page

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Webinar Page, Coming Soon Page

Corp Set


Lead Generation Page

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Webinar Page, Coming Soon Page

copy 2.0 Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Sales Pages, Coming Soon Page, Product Launch Page, Sold Out Page

Bright Landing Page Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Sales Pages, Webinar Funnel, Content Page

Lime Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Sales Pages, Coming Soon Page, Video Lesson Page

Flat Set


Lead Generation Page

Confirmation Page

Thank You / Download Page

chic Set


Lead Generation Page

Confirmation Page Options

Thank You / Download Page Options

Other Pages Available in Set: Homepage, Content Page

Edition Set


Lead Generation Page Options for a Book

Confirmation Page Options

Thank You / Download Page

Other Pages Available in Set: Book Sales Page

Mini Squeeze 2 Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Welcome Page

KnowHow Set


Video Course Lead Generation Page Options

Confirmation Page

Free Video Lesson Page

Other Pages Available in Set: Sales Pages, Welcome to the Course Pages, Video Lesson Pages, Upsell Page

Elementary Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Video Sales Page

Fame Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Sales Page, Coming Soon Page

Vision Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

SIMPLE Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Storyteller Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Video Sales Pages

Big Picture Set


Lead Generation Page

Confirmation Page

Thank You / Download Page

Other Pages Available in Set: Coming Soon Page, Sales Page

Video Course Set


Lead Generation Page Options

Confirmation Page Options

Free Video Lesson Page Options

Phonic Podcast Set


Lead Generation Page Options

Confirmation Page

Thank You / Download Page Options

Other Pages Available in Set: Subscription Pages, Homepage


Your List Building Funnel Could Be Running On Your Site Within the Hour...

for under $100


Don't Forget the Most Important Step!


The most powerful technique for crafting funnels that get result is... A/B testing.

By testing your lead generation landing page, you can figure out what's most effective in getting visitors sign up.

Using Thrive Optimize (a Thrive Architect add-on) it takes just a few minutes to set up an A/B test on the first page of your funnel. Here's how it works...

Open the original page in Architect and click "Create New A/B Test"

Duplicate the original page and change anything on the variation page.

Save the variation page and follow the prompts to start the A/B test.

Once the winning variation is determined, it will automatically remain.

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