Next Generation List-Building Tactics
Discover the methods that set the cutting edge list-building pros apart from the rest:
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Links & Resources
Here are the important links and resources mentioned during the webinar.
- Thrive Leads - the list-building plugin used for the demo.
- Get graphics for your opt-in forms done on Fiverr.
- More information about content upgrades.
- LIFT: a very useful framework for A/B testing.
- More about Rapid Implementation.
Here's a summary of some of the most important points covered in the Q&A session at the end:
What's the problem with list-based email marketing solutions like Aweber, Mailchimp, GetResponse etc?
Most email marketing tools work on a list basis, meaning that you have multiple lists that are separate from each other. For segmentation and targeting, this isn't ideal, because it means you can end up with many duplicate contacts (from people who signed up to more than one of your offers) and you can't do precise targeting as soon as there are more than 3 segments.
In many cases, there are workarounds, such as ways to delete all duplicates periodically or using tools like AWprotools.
None of this is to say that list-based email marketing systems are totally useless. It's just that once you get into more advanced segmentation, they will make things difficult for you.
Are the better email marketing solutions that aren't list-based?
In short: I wish. There are a few solutions:
I used Ontraport a few years ago and there were some very serious issues with it. Can't comment about the current state. I'm using Infusionsoft now and it's infuriating more often than it's useful.
Active Campaign doesn't allow any affiliate links. Hatchbuck I don't have any personal experience with.
There are many services that are theoretically better than a list-based autoresponder, but I haven't found anything I can truly recommend.
Since relevance is so important, are there other ways to use targeting like we do in Thrive Leads?
Yes! If you're a Thrive Themes member, you have access to a plugin called "Clever Widgets", which adds the same detailed targeting option to your widgets (works for any widget and any widget area).
If you aren't a member, the Clever Widgets plugin will be made available shortly.
What's a good opt-in conversion rate? What should I be aiming for?
Unfortunately, this is one of those questions that doesn't have a good answer. Your conversion rate will depend heavily on your traffic source and also to your market/niche to some degree.
If I quoted a number here, it would apply to some, but just be misleading for most people, no matter what the number is.
My recommendation is that you follow the process in this webinar and start with a simple offer right away. Then, start getting feedback from your audience and keep testing to find out what really works best. Keep working on the conversion rate and try to increase it, no matter what your current results are.
If I use a Thrive Theme, should I still use the Focus Areas feature or just use Thrive Leads?
Our themes come with some basic lead generation options and Thrive Content Builder also comes with some lead generation options. However, with Thrive Leads, we've taken list-building to the next level and the plugin does make the other features obsolete.
So, unless you don't own Thrive Leads, I recommend that you use it exclusively for your list building needs.
What's better: single opt-in or confirmed opt-in (a.k.a. double opt-in)?
I recommend using a confirmed opt-in process. Here's a post with some details about why I recommend this.
If you have any other questions or feedback about this webinar, please let us know by leaving a comment below: