Tactic 1, Part 2: Visitor & Mailing List Segmentation

Video

Next Generation List Building Tactics

 

"Segmentation" is a bit of a buzzword in marketing and for good reason: now that you understand the importance of marketing, you see why everyone gets so excited about segmentation.

Following the steps in this video means that you can create targeted offers for your visitors, which lead to:

  1. Higher opt-in rates across your site.
  2. More targeted segments of your mailing list, which can lead to higher conversions from your emails.​

Used correctly, this is a very powerful tactic (and we're barely half-way through the course, at this point!). And as you'll see, this is one of the things we've built Thrive Leads around, making it as easy as possible for you to implement it, if you use our plugin.

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