Are You Clogging Up Your Page with ‘Meh’ Content? (Landing Page Remake)

I want you to join me in the fight --> the fight to get dead weight off landing pages everywhere!

It sounds like a big mission - but it can be done by following one simple principle:

Every element on your landing page should be the best use of content possible to push your visitor towards your landing page goal.

How do you figure out what the 'best use of content possible' is?

Step 1: Figure out what the one goal of your landing page is.

Step 2: Go through each page section and ask yourself... Is this the best possible use of content and page space to get a visitor to [insert landing page goal here]?

Get More Subscribers Using a Sticky Slide-in

"Good Afternoon! Would you like to know when our next exposition is happening?" the museum clerk asks when you walk in.

"No, thank you. I'm just looking around for now" you answer.

"Okay, enjoy the photo exhibition, sir."

15 minutes later, after you've made your way through, decided you loved the exhibition and want more, you stop to ask the clerk: "Excuse me, how can I stay informed about what happens at the museum?"

"Simply give me your name and email sir and I'll add you to our list."

2 minutes later, while walking out, you're reading the welcome email on your phone and starting to plan which exposition to explore next weekend.

Now imaging what would have happened if after greeting you, the clerk simply disappeared... Would you still have signed up?

Same holds true for your website visitors. If they can't find where to sign up, they will just leave, never to be seen again. 

Discover how the Sticky Slide-in can fix that problem for you!

Case Study: Going from 11 Sales to a $100k Launch

Imagine this: You’ve spent weeks or months putting together your latest product launch. You’re excited as hell because you have a killer product, a well thought out marketing campaign, and projections are high.

The launch date finally comes and you send that first email to your list, anticipating the rush of phone notifications with the words “John Doe just ordered ‘Your Killer Product” for $997”, but 10 minutes pass since you sent the email. 20 minutes. 30 minutes. NO sales.

‘Huh, that’s odd... Nothing. Oh well, it’ll probably pick up towards the end of the launch’ you think.

But it doesn’t. The launch ends up being a total dud.

Can You A/B Test on a Low Traffic Website?

Traffic doesn’t matter.

Please don’t boo me off stage just yet... Give me a few minutes to explain why this is.

When we talk about A/B testing, the very first concern people always have is: Do I have enough traffic?

Harry's comment on the Thrive Optimize A/B testing webinar sums it up perfectly:

"This sounds all very well, but the requirement is that you need a lot of traffic on your website to have enough data to do A/B testing." 

And I understand where he’s coming from, but the full story is more nuanced than that...

Improved Text Editing Features in Thrive Architect

In the latest update to Thrive Architect, we've made some improvements to text editing. Our goal is always to make content and page editing as easy and seamless as possible - while also providing you an absolute powerhouse of features.

Check out the video to see the tweaks and changes we implemented, based on user feedback, to take text editing in WordPress to the next level.

Complete Lead Generation Landing Page Make-over

For Christmas we made a super valuable offer to our members. We organized a Conversion X-mas contest that allowed them to win a complete landing page make-over. This included a new custom design made by our designers and marketing and copy writing advice from the marketing team.

Hundreds of members sent in their pages and 5 of them got picked to get marketing and design advice to increase their conversions.

Today we're showing you the before and after we did for our first winner. This landing page is a lead generation landing page.

Watching what we did for this landing page will surely give you some inspiration on how to improve yours! Let's dive right in.

How to Improve Any Landing Page in Just 3 Steps

Imagine 7 years worth of conversion optimization and website building experience and knowledge. Now, imagine all that experience distilled down into a simple, repeatable process for improving any landing page, no matter the market, background or conversion goal.

That's exactly what you'll get in this post.

For our website reviews, landing page designs, themes and other content, I've spent a lot of time studying websites - both good and bad. When it comes to creating pages that convert, I've seen what works and what doesn't, over and over again.

While I can't share everything I know on this topic in a single post, we can take a look at the 3 major factors that influence how effective any web page is (whether that's a homepage, a sales page or even a blog post). After watching the video, you'll know exactly how to improving any page on any website.

New (Almost) Blank Page Templates for Thrive Architect

We're proud of the over 200 landing page templates that are pre-designed and ready to go in the Thrive Architect plugin for WordPress. They're a great shortcut to getting beautiful landing pages published, without any design skills needed.

But sometimes, you want to do your own thing. And maybe you do have design skills to wield, using our powerful editor. For this, our 2 new blank templates are perfect. They are blank enough to give you total creative freedom, but have my favorite basic settings baked in, to save you time.

Watch the video to see how they work.

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