Amanda is working in a bank, during the daytime she's sitting in front of her computer and has to deal with clients' problems. She has to keep her cool and when she finally gets home after a hard day's work, she loves to funnel all the energy built up during the day into an active, sweaty workout.
Sarah is a mother of 4 toddlers. She spends most of her days running around trying to keep them from mischief and keeping the house in order. This leaves her exhausted most of the evenings. The only thing she wants is to take some time for herself, reconnect with her body and relax.
At first glance, Amanda and Sarah have nothing in common... Nevertheless they are both looking for a yoga course that fits their needs and they both landed on Heather's website.
If Heather met these two women in person, she would never offer the same yoga course or present the benefits of yoga in the same way to the both of them.
Why then would she send the same sales email to one and the other? That doesn't make much sense, does it?
The solutions to this problem is buyer persona based email segmentation.
That's quite a mouthful and sounds like something only large corporations can afford to do. But as you'll see in today's video, it's actually easy for you to segment your email list into relevant groups as well.
In this video you'll discover 3 ways to segment your email list that you can put into action in less than 5 minutes using Thrive Leads or Thrive Quiz Builder.