Have you ever signed up for a free download or trial that promised big benefits, but completely under delivered?
Or worse yet, the whole thing turned out to be just a thinly disguised sales pitch?
You’ve been burned before so you can't really trust a website screaming “download this free awesome thing!” is actually going to deliver, right?
Well, your own visitors probably feel the same.
To be a successful marketer in the current digital climate, you need to understand that your visitors are just as skeptical as you are.
To avoid stinking of desperation and false promises, there’s another type of content marketing you can use to earn your visitor’s trust, leave them hungry for your content, and eager to hand over their email address.
But it takes some finesse to do this right so let me show you how...