There's a simple principle for optimizing any kind of landing page: make only one offer on the page. Keep everything focused on that one conversion goal you want to lead your visitors to.

But in the real world, things often aren't that simple. Many businesses have multiple offers. Possibly even for multiple, highly diverse target groups. If this is the case, how can you create a good homepage that advertises all your offers without confusing visitors?

That's what we'll discover in today's website review.

Wondering what's happening behind the scenes at Thrive Themes? In today's video, you'll get a first look at the all-new Thrive Content Builder plugin as well as a quick tour of other projects we are working on.

Your business is your baby and just like it's a no-no to call a parent's baby ugly, it should be forbidden to give negative feedback online...

At least that’s how any business owner feels when some stranger calls their business ugly with a bad review.

Today it’s easier than ever to vent about a negative experience online and sooner or later, as a business owner, you’ll be confronted with this.

The way you react to that feedback can make the difference between a business with a solid reputation or no business at all.

In this article you’ll discover the 3 errors to avoid at all costs and a framework for reacting to negative feedback. As you'll see, a negative comment can be a terrific way to improve your business if you know how to deal with it...

I love challenges… Especially the kind that kick me into action and help to get big results in very little time.

If you’re like me and you would like to boost your email list quickly, I’ve got just the little challenge for you.

In this post, you’ll discover 5 things that you can do to get more subscribers. Each one can be done in less than 2 hours.

So, this weekend, instead of spending your time looking at holiday pictures posted by some "friend" on Facebook (which will NOT help your business grow), I challenge you to pick one item from this post and to implement it…

Ready to grow that list? Here we go!

24 per second = 1,481 per minute = 88,888 in an hour = just above 2.13 million per day.

That's not the number of times you blink your eyes... it's the number of blog posts published every single day on WordPress powered websites. (source)​

It's safe to say that just publishing content will not cut it anymore if you want to capture people's attention, keep them engaged and have them interact with your business.

You'll need to step up your game...

Watch the video to discover 4 ways to make your content more enjoyable to read and more efficient for your online business.

Your website may have all the basics right, but still need a lot of improving. Even if you have a good product, a clear offer, a strong headline at the top of your homepage and so on, your site can still benefit from a good scrub-down.

How exactly you can do that is what today's website review video is all about.​

In today's landing page from scratch video, we're building the homepage for an upcoming live event in Bali.

The event is called the Digital Marketer Skill Share. At the time of our video recording, the business is in the phase of collecting leads: people can sign up to join the waiting list for the event. This is a very smart way to be able to start marketing the event, get sponsors and gauge interest before actually selling the tickets.

Even if you're not currently organizing an event, this landing page from scratch video is for you if:

• You would like to know how to build visually interesting layouts such as a grid layout and a 2-column layout, while making clever use of white space.
• You want to discover how to make your most important information stand out immediately.
• You want to become quicker at using Thrive Content Builder to create any page or layout on your site.

SG Autorépondeur is one of the leading email marketing tools in France. We're happy to announce that you can now integrate Thrive Leads and all other Thrive tools with SG Autorépondeur, via API connection.

Check out the video to see how to set this up.

Since the release of Thrive Quiz Builder, we've been adding new features such as the Right/Wrong Quiz and the possibility to copy quiz questions, but there was one much requested feature we weren't able to implement yet... Until now!

The possibility to add email tags based on each answer.

Here at the Thrive Themes marketing office, sometimes we go a little overboard.

We wanted to test just how powerful quizzes could be for an online business.

Do do this, we created a one page affiliate site consisting of nothing but a quiz, then sent a bunch of new visitors to it to see what would happen.

And since we're always up for a challenge, we made a stretch goal to see if we could make the experiment profitable.

If we managed to succeed, we would essentially be creating an automated money-making machine… resulting in the subsequent plan to move to the Bahamas and sip on cocktails for the remainder of our comfortable lives.

Either way, we were set to learn something.