Case Study: How We Got a 33.9% Amazon Click Through Rate with Stone Cold Traffic

Here at the Thrive Themes marketing office, sometimes we go a little overboard.

We wanted to test just how powerful quizzes could be for an online business.

Do do this, we created a one page affiliate site consisting of nothing but a quiz, then sent a bunch of new visitors to it to see what would happen.

And since we're always up for a challenge, we made a stretch goal to see if we could make the experiment profitable.

If we managed to succeed, we would essentially be creating an automated money-making machine… resulting in the subsequent plan to move to the Bahamas and sip on cocktails for the remainder of our comfortable lives.

Either way, we were set to learn something.

How to Create the Perfect Background Image for Your WordPress Website

Have you ever heard about the 80/20 principle? It's also known as the Pareto Principle and it states that roughly 80% of the effects come from 20% of the causes.

Bear with me because, even if you're not into math, this principle will prove itself incredibly useful to improve your website design in very little time.

After looking over hundreds of homepages during the 5 Day Better Homepage Challenge, this principle has proven once again to be true.

Roughly 80% of the websites we looked at had the same troublesome element causing a majority of the problems. 

The problematic element? Your background image.

We noticed that you like big, full-screen background images on your homepage.

And we understand. A well chosen image will instantly offer a WOW-effect to visitors.

Unfortunately, the background image was also causing roughly 80% of the problems we identified. 

A poorly picked background image will actually hurt the effectiveness of the homepage.

In this article you’ll discover how to pick and create the perfect background image and give your homepage that design boost you’re looking for.

New Thrive Quiz Builder Feature: Right/Wrong Quiz Type

After the release of our Thrive Quiz Builder plugin, we got a lot of enthusiastic feedback along with some interesting suggestions for how we could improve it.

In the latest version of the plugin, you'll find the first new feature that we added, based on user suggestions. We call it the "right/wrong" quiz type. Check out the video to find out how this quiz type works.​

Master MailChimp in under 30 Minutes

When you're building your website, you'll soon come across the dilemma to figure out what the best tool is to use for email marketing. 

If you're just starting out in your online business, the free MailChimp plan is a fantastic tool to start building your mailing list. 

As long as you stay below 2,000 subscribers and 12,000 emails per month, you can use it for free, forever. This is enough to get serious about email marketing before you upgrade to a better plan.

However, as most free tools, the free MailChimp plan has its limitations. It's almost impossible to build a well-designed, conversion focused opt-in form that will get you the right people on your list. 

This is what we're helping with in the newest Thrive University lesson

Read on if you want to get the most out of MailChimp while saving time! 

What You Can Learn From the Traffic & Conversion Summit 2017

Ever feel like you’ve stalled in your marketing knowledge?

You’ve read all the latest blogs, listened to all the best podcast, downloaded all the right kindle books... but it seems you’ve hit a peak?

After identifying all the key concepts, you’re finding each new blog post you read less and less valuable. It seems like they’re all just recycling the same old concepts.

So how do you keep that growth up? How do you continue to push your knowledge to the next level?

One of best ways we've found is by attending industry conferences and summits. The concepts introduced at these kinds of events are the ones that fuel blog posts and marketing principles for years to come.

There’s only one problem...

How To Set Up Email Segmentation In Less Than 5 Minutes

Amanda is working in a bank, during the daytime she's sitting in front of her computer and has to deal with clients' problems. She has to keep her cool and when she finally gets home after a hard day's work, she loves to funnel all the energy built up during the day into an active, sweaty workout. 

Sarah is a mother of 4 toddlers. She spends most of her days running around trying to keep them from mischief and keeping the house in order. This leaves her exhausted most of the evenings. The only thing she wants is to take some time for herself, reconnect with her body and relax.

​At first glance, Amanda and Sarah have nothing in common... Nevertheless they are both looking for a yoga course that fits their needs and they both landed on Heather's website.

​If Heather met these two women in person, she would never offer the same yoga course or present the benefits of yoga in the same way to the both of them. 

Why then would she send the same sales email to one and the other? That doesn't make much sense, does it?

The solutions to this problem is buyer persona based email segmentation.

That's quite a mouthful and sounds like something only large corporations can afford to do. But as you'll see in today's video, it's actually easy for you to segment your email list into relevant groups as well.

In this video you'll discover 3 ways to segment your email list that you can put into action in less than 5 minutes using Thrive Leads or Thrive Quiz Builder.

How (Not) to Price Your Products & Services – 5 Mistakes To Avoid

Setting the wrong price for your product or service can be catastrophic for your business.

If you've ever launched a new product, you're familiar with the agonizing questions about the price you decide on. Is it too high and no one will purchase? Is it too low and you're leaving a lot of money on the table?

How the heck do you figure out what the "right" price for your offer is, anyway?​

Read this post to find out what the top 5 most common pricing mistakes are and how you can avoid them.

How to Get Customer Testimonials on Autopilot

It's Tuesday morning, coffee in hand you open your laptop to read your emails.

In your inbox, you notice a message saying "Well done, you've just received a new testimonial!" You open the email and read the amazing results John obtained after following your coaching program.

With a smile on your face, you open your WordPress dashboard, approve the testimonial and all of your sales pages are automatically updated with John's raving praise.

And the best thing is, you didn't even have to beg John to leave you a testimonial! Everything happened without you lifting a finger.​

What an amazing way to start the day, you think while closing WordPress and going back to work...

Sounds like something that would never happen to you? Yet, it's possible!

Let me show you how you can create a set-and-forget customer testimonial engine in less than 30 minutes!​

New Feature: Copy Your Questions With One Click for More In-depth Quizzes

We knew you'd get up to some cool stuff with Thrive Quiz Builder, but we seem to have underestimated just how creative you’d get...

This is a look inside the Thrive Quiz Builder questions editor from one of our customers. With more than 100 different questions sprawled out over multiple branches. This is quite the creation.

This definitely impressed us. But it also made us realize something;

If all you overachievers out there were going to insist on building such monstrosities, we’d have to make the workflow a little easier. 

A few of you reached out and told us exactly what you needed:

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