Do you want to create your own drip campaign for the Thrive Apprentice courses from scratch? This will give you complete control to choose suitable trigger events, set unlock intervals, or enable custom unlock conditions.
In this article, we’ll show you how you can set up a drip campaign from scratch and use it for your Thrive Apprentice course.
Creating a Drip Campaign
To begin creating a drip campaign, you first need to ensure you’ve created a course you want to offer.
In this example, we’ll be creating a drip campaign for an already created course in Thrive Apprentice.
To start creating a Drip Campaign, open your WordPress admin area, navigate to Thrive Dashboard >> Thrive Apprentice, in the left panel click on Courses.
On the Courses page, click on the course you want to add the Drip Campaign to.
On the course page, click to open the Drip tab.
Under the Drip tab, click the Create first Drip Campaign button.
After clicking to create a drip campaign, you’ll see a popup to select the drip template you want to use.
On the popup, select Start from Scratch and click the Continue button.
Setting Up the Campaign
After you start creating a drip campaign and choose to start from scratch, the next step on the popup will ask you to enter the drip campaign name, a trigger and the content you want to unlock.
Naming the drip campaign
The first field while setting up a drip campaign asks you to name it. In this field, enter the name you’d want to refer to this drip with.
Selecting a trigger event
After naming the drip campaign, select an event that should trigger the campaign being created.
To select a trigger event click the dropdown field.
You can select one of the following events:
- User starts the course: This will trigger the drip campaign when a user starts the course.
- User purchases a product: This will trigger the drip campaign when a user purchases the product this course belongs to.
- Specific time and date: The drip campaign will be triggered at the specified date and time.
Selecting how a content will be unlocked
After you select the event to trigger the drip, use the next dropdown to determine how you want to unlock the content.
You can choose one of the following methods to unlock the content.
- Custom unlock conditions: Allows you to set your custom unlock conditions directly to your course content after applying this template. You can read more about adding unlock conditions here.
- Systematically: Allows you to set a sequence and a frequency of when you want them to be released. For example, weekly, monthly, etc.
Advanced Settings for the Drip Campaign
Once you finish entering the drip campaign name, selecting a trigger event and the way to unlock content, click on Advanced settings.
Clicking on Advanced settings will open two settings that you can manage under it.
- Force users to complete the course in order: Enabling this will force users to complete the course in the set order. The lessons will still be unlocked based on the conditions you set in your drip campaign, but the students will be forced to complete the course content lesson by lesson, gradually. So they’ll start with the first lesson, complete it, then proceed to the second one, complete that one as well and so on.
- Show locked content in lesson list: Enabling this will ensure the students can view the title of the upcoming lessons or modules that will be unlocked for them. If you deactivate it, those locked modules or lessons will be hidden from the lesson list.
When you finish setting the trigger event, unlock conditions and the advanced settings, click Create my Campaign button.
Creating a drip campaign will add the drip campaign under the drip tab of the course.
After you are finished setting up the campaign, there’s still one important step that you need to do, in order to make sure your drip campaign is working.
The next step will be to assign this drip schedule to a product.
Applying the Drip Schedule to a Product
To apply the created Drip campaign to a Thrive Apprentice product, you’ll have to begin by accessing the Drip settings for that specific product.
To access the Drip tab in a Thrive Apprentice product, first open your WordPress admin area, navigate to Thrive Dashboard >> Thrive Apprentice and click on Products.
On the Products page, click on the Product you want to open.
On the individual product page, click on Drip in the left column.
On the product drip page, click the dropdown to select the drip schedule you’ve just created.
Once you assign the drip to a product, you’ll need to ensure you’ve set the access restriction rules for content that is protected by a drip.
You can read our document to know more about access restriction rules at product level.
Need help understanding products in Thrive Apprentice? Here is a document that will help.
Next, if you want to exclude some lessons from a drip campaign, you can refer to our document here.