Learn how an Indie musician built multiple 6-figure online businesses using The Conversion-Focused Tools Inside Thrive Suite. 

After a failed attempt at launching a venture capital backed general music education site, Tobias Rauscher found himself wondering how to pivot. 

He decided to niche waaay down and bootstrap an online training academy just for modern, percussive, fingerstyle guitarists. After an intense, 9 month period of creating content, Fingerstyle Academy was born in August 2019.

Tobias launched his new membership site to the YouTube audience he had spent the previous few years building and sales started coming in.

This experience of building a small niche music academy led to his next venture – helping other musicians build an online fanbase called Fanbase Academy.

Because his guitar academy and musician marketing academy audiences were so different, Tobias learned how use paid advertising to grow the new business.

"You just need to find a problem that many people have and then market your solution via paid advertising. And as soon as you can turn $1 into $3 or even more, you have a successful business that you can scale up!"

Check out Tobias on YouTube

Check out Tobias on Instagram

• Tobias began building his original site with "the cheapest tools" like OptimizePress, OptimizeMember, Divi and Elementor. However, he soon realized these options were very limiting — especially when it came to marketing.
  
  
• Tobias became a Thrive Suite customer in 2019 and never looked back.
  
  
• Thrive Architect helped Tobias build gorgeous landing pages that load lightning fast.
  
  
• Thrive Optimize helped Tobias A/B test his landing page designs —boosting his conversion rates by over 10% on key sales pages!
  
  

• Thrive Leads helped Tobias build and A/B test his opt-in form designs. Such tests taught Tobias that 2-step opt-in forms drastically outperformed his original, single-step designs!

"All these features together make you so strong when it comes to getting your business out there. And this is what really sold me on going with Thrive Themes."

"Thrive Themes really empowers you as a business owner. You can do everything without needing to hire a coder or needing to buy all sorts of expensive marketing or SaaS products."

• The frontend of all Tobias's websites are now built using the Thrive visual editor.
  
  
• Getting Thrive Suite helped Tobias automate his business and streamline his tech stack.

"Right now, my new ventures took less than 3 months to grow from $0 to $10k per month [in revenue] without an existing audience."

• Tobias was able to quadruple his Fingerstyle Academy revenue overnight by reframing his business model from a membership site to selling online courses.
  
  
• The Thrive Themes toolkit helped Tobias create sophisticated sales funnels for his online businesses boosting conversions to the next level!