Introducing Thrive University

Shane Melaugh   149

Updated on January 31, 2021

Did you know that on the Thrive Themes website you can get access to more than 20 different guides, video courses, training webinar recordings and interactive content to help you build your online business?

If your answer is "No, I did not know that" you're not alone.

Most of our readers don't, and it's entirely our fault.

We decided to change that and the solution is called Thrive University.


One Plus One is Three

At Thrive Themes, we've made it our mission to provide you with the most kick-ass conversion optimization tools for WordPress.

Creating great tools and putting them in your hands is only half the equation, though. The other part of our mission is to help you make the best possible use out of those tools.

We have done this in various blog posts, where we share our strategies with you, as well as in the form of many free guides and courses.

There is one big problem with this approach: A lot  most of the teaching material we create stays undiscovered by the majority of our audience.

I'm convinced many of you don't even know we have a Build a Conversion Focused Website from Scratch video course or a Podcast Marketing Course.

That's why we decided to step it up a notch...

Today, we're launching Thrive University - an entire library of in-depth training material, focused on creating and optimizing highly conversion focused pages and websites.

Not only did we group the training material that was already available on the site, we've also started creating new courses. Many, many new courses, in fact (but more on that later).

The Future of Thrive University

If you log in to Thrive University today, you'll see the first version of this online learning platform.

It's still far from perfect, but our philosophy is to ship quickly and to keep improving based on your feedback (and if that doesn't sound familiar, you need to check out the RAPID Landing Pages course).

We decided to show you this today because we're convinced the information available will already help you build a better, conversion focused website and generate more leads.

Of course, this is just the beginning! Our goal is to become your one stop resource for all the online business training you'll ever need. All of this in the typical no-fluff, no-hype Thrive Themes fashion you're used to.

We've already lined up new courses and even more in depth training on various topics such as content marketing, copy writing, design, SEO and funnel creation.

Keep an eye on your inbox because we'll kick off the new year with a whole series of new training courses for you!

For now, there's already a lot of material in Thrive University and even if you're a super-fan and you've already seen all of our previous courses, you can log in today and get our brand new course: Build a Conversion Focused Website from Scratch

By now I hope you're thinking:

I Want Access, Now!

Getting access to Thrive University is easy and completely free.

All you need is a Thrive University account.

  • If you're already a Thrive Themes customer, you can simply log in to your Thrive Suite account (you might even already be logged in right now).
  • If you're not a Thrive Themes customer yet, you can create a Thrive University account right here. You'll be asked for your email and to chose a password. This will only take you a few seconds.

Go ahead, take a look at it right now.

What Do You Think?

Do you like Thrive University? What courses would you like to see? How can we improve this learning platform?

Let us know in the comments below.


by Shane Melaugh  December 23, 2016


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  • Thanks! Nice to finally see a consolidation of all this useful information in an interface that makes it easier to access.

  • OMG! Thank you guys soooo much! Especially for the How to build a conversion optimized site from scratch update. That older video was a bit outdated and not very helpful. Thanks for doing a uptodate one! This rocks!

    • Indeed, it was due for an update. We also wanted to step it up a notch and make the new version better, not just more current. πŸ™‚

  • I love the simplicity, and I understand why you’re rolling your own. I’d certainly LOVE to create a system like this for my coaching members. As you said, we can create lots of content and value, but normal web structures don’t make that visible the way it INSTANTLY shows the depth and breadth you have in Thrive University. I’d love to see the learning system made available to Thrive Members or as a separate product. Great work! I’m going to dive in.

    • Hi Rick,

      Thanks for your comment! One of our objectives with Thrive University is to use this as a testing and proving ground for a course delivery system. Eventually, we want to build this into a product that we can offer to our members as well.

      • Exactly what I was thinking. I would love to use this layout on my own website for my own guides & courses.

        Keep up the great work and thank you!!!

      • Excellent news! Would be an absolute game changer if Thrive would offer a full course delivery system as well. Looking forward to this!

  • Thanks, You guys are amazing. I always look forward to your posts. The university idea reaches a new high. I am thankful for every day since I stumbled across Thrive Themes.

  • Shane – When I saw your email announcing this I dropped everything and headed over to the site. A-MAZ-ING! You’ve created an BA course in marketing! I know I’m not using all the Thrive tools I should. Now, no excuses! The first couple of lessons I reviewed were brilliant; can’t way to do the deep dive – and start applying what you’re teaching! Big thanks to you and your team!

    • Thank you, John!

      I think you’re giving us too much credit, here. However, we do plan to keep extending the training material in Thrive University until it really is a complete source of training for online marketers. Stay tuned: there’ll be a big “courses drop” in early January. πŸ™‚

  • Only a few days back I wished if all the thrive tutorials and videos were arranged in one place in for of a course it would be so useful ….. And here it is Wish Granted! ….. Hmmm Should I have wished for some thing else, oh well πŸ˜‰ ….. good work guys.

  • First of all, I was just thinking about “Why dont they have a complete A-Z course for all the things you can do with ThriveThemes” 5 Minutes later I get an notification about the universtity. Great! But here something which I would be very very happy about, and mabye others would find it helpfull too: Letting us see the results of each course at the beginning. For example IΒ΄m currently building my site from scratch and Im figuring everything out on the go and with the tutorials you already got. And now in the middle of the process IΒ΄m aksing myself, is it worth it so start completely now with the new university course, how wil it look, is it how IΒ΄m planning my page now? To see the endresults at the beginning would give me a good Idea of how the course could benefit me better. Thanks alot. I love thrivethemes!

    • Thank you for the suggestion, Tobias!

      In the case of the Website from Scratch course, I’m not sure how helpful it would be to see the final site. I’m thinking that the value lies in various details you’d pick up throughout the lessons, not all of which are apparent just by looking at the end result.

      But I understand your idea of somehow wanting to evaluate whether you should spend time on this course or not. We’ll try to come up with a solution for this.

  • you guys are seriously just so awesome and inspiring, always going above and beyond – you definitely know how to keep increasing your value and customer loyalty πŸ˜€

  • Hi, we are having to use Adwords to generate traffic. Could you provide an easy way to integrate with adwords traffic to allow us to easily measure

  • Hi..Shane
    I have a full membership and I keep in mind the different post from you that are useful for me. But sometimes, I had to go to my email and look for that specific post I needed and took me long time to find it. Now, with Thrive University all those posts are in my hand. Thank you! and I think that do you use Apprentice feature of your Thrive Theme to do Thrive University? I don’t see a link in my member dashboard to access to Thrive University immediately , no yet? I am a fan of website review and landing page from scratch series. I would like to know more how to take advantage of Thrive Theme products at the time to apply them to social media like Facebook, Google+ and so on; when I make modification to a home page or landing page how is SEO affected? Could those be topics of Thrive University as well in the future or you have a post for that already that I missed? Beginners Courses, so will I have advance applications courses of Thrive Themes products at Thrive University?
    Thank you and I love Thrive Themes….

    • Thanks for your comment!

      A course covering various SEO topics will be added to Thrive University in January. πŸ™‚

      Yes, we plan to make courses that are more focused on beginners first, and add advanced level courses later on as well.

  • Another brilliant idea Shane! Thank you for delivering quality over quantity. Although there are many other solutions out there, I know that what you deliver is always high quality and top notch. You are by far exceeding all others in this business with all of your excellent products and ideas. I am a big fan!

  • Thrive University is not rendering correctly on my iPhone 6s Plus both portrait and landscape. Can anyone else confirm? Or is it just me?

    • Yes, I’m having the same issue- images are cut in half on mobile, and turning landscape doesn’t show it all either.

      Aside from that: Shane, I’m so stoked this exists. I’ve dug through the blog many times searching for old training vids– very glad there’s a faster system to find those nuggets of wisdom once again!

  • all a bit surreal…one of my 2017 “goals” was to become as competent with Thrive as possible! and now this..perfect!

  • Shane, I have wordpress site. I want to build quizzes and surveys and drive traffic from Facebook to capture emails. I heard Survey funnel of Ryan Levesque is one option. What’s your take on it? Are you planning any quzz/survey plugin in future?

  • Amazing! I wish I had found you guys before I started my websites. Going forward, there’s no other option but with my existing sites, do I redo them or just have two different styles while I find the time to go back?

    This Thrive University is so useful, Thank you.

    It feels like Christmas has come early. With all this hard work you’ve all been doing, I hope you all have a well deserved Christmas break. And all the best for the new year too.

    • Thanks for your comment, Martin!

      To answer your question: in my opinion, it’s always best to keep moving forward. Don’t turn back halfway in order to do something slightly better. Finish what you started and then do something better after.

  • Hi Shane

    Great job! Good to have all the fantastic resources you & your team have assembled in one spot. You said you wanted feedback – I’m on holiday & viewing this on my iPhone. There seems to be a mobile formatting issue with content being offset to the right. Otherwise, excellent.

    Cheers & Merry Christmas.

  • This is awesome! How about a tutorial on how to build a membership style site like Thrive University? Did you use one of the Thrive themes to build it? I’m so excited to dive into these trainings. You guys are always on point.

  • Great….. just what I have been waiting for! This will make it so much easier to find what I need and keep up to date with tutorials. The best idea in a long time.

  • Thank you Shane, great invention as allways here on Thrive Themes.
    I would love to see a lecture that is about the or Googles pagespeed tests, the outcome of the test and how to solve the most important isues in order to get a better score. E.g. the outcome is ‘combine the following css or scripts’.. etc. Just go through that list and get most important solutions in that course… That would really be AWESOME! Hope you can create that soon!
    And thanks for all the other great stuff!

    • Thanks for the suggestion, Joffry! Yes, I’d definitely like to add a good resource on speed optimization to Thrive University.

  • Congratulations!!!! This is all I never expected to get. Will save me sh** load of money. What a nice Christmas gift!

  • This is totally AWESOME guys. I literally joined your ‘family’ yesterday and after watching a few videos went to sleep thinking I wished there was a slightly easier way to get started / onboard with all the amazing parts of my membership. You read my mind. I woke up this morning to find you’ve launch Thrive University and it’s awesome. Thank you!

    • Thanks, Ryan! Glad you like the addition and I hope it will make your learning curve with Thrive Themes tools easier.

  • Merry Xmas guys and looking forward to Thriving it again in 2017.

    Would love to know how to do the snazzy courses “tick box and show” format?


    • Thank you, Graeme. Same to you!

      Everything in Thrive University is custom built, at the moment. We want to use this as a proving ground and experiment with some different things before we build a feature or product to pass on to our customers.

  • Wow, very convenient now. Had to look all over to find info and help before. Hoping you would do this. I love it. Best theme’s and builder I have ever used. Keep up the great work. We are touring in Chiang Mai Thailand and I asked a Digital Nomad from Finland if he had heard of Thrive and he said of course he uses it. We came all the way from Florida to hear that. Small world.

  • Brilliant move. I will need to change up some of my bookmarks and that will be a small issue given the great resource you have consolidated in one place. Thanks Heaps

  • It could be awesome id you guys could make some great training videoes about membership sites and how to make them together with fx. Paid Memberships Pro

    Thanks a lot in advance!

    • Hello Christian,

      I tried doing that a while ago, but I couldn’t settle on a solution that I was happy to recommend. The current plan is that we’ll build our own membership solution in the coming year.

  • OMG – I always thought wouldn’t it be great to have all your training vids in one place for easy access .
    Now here it is – of course the Thive Team knew this all along πŸ™‚

  • It looks great! Can’t wait to dive in and start checking out the courses. I love the layout and design. Could you do a future tutorial showing how you build that out or was a lot of coding involved?

    • Hi Sebastian,

      Yes, this involved a lot of custom work. However, our goal is to make things like this buildable with our tools, in the future.

  • Great idea. I love the idea of a Thrive University. I’ve gone through 2 courses already. I’d love to see a course on how to create/package sample themes from scratch like your 11 sample themes. Another topic would be how to create custom widgets that are in your builder tools. Thanks again for the great tools and keep extending them.

    • Thank you for the suggestions, George!

      Currently, that kind of stuff requires a lot of custom coding. However, our developers are hard at work on a solution that will make it easier and once we have it, Thrive University courses and ample examples are sure to follow.

  • Awesome! Just checked out the University and I simply love how simple the interface is with the filter. Allows me to search for the right content easily. May I know how did you do the filter? Is that a plugin or just custom post grid?

    • Hello Julian,

      Everything in Thrive University is custom built, for the time being. We will eventually create features and tools that help our customers create the same kind of thing, but we want to experiment and test to find the best solution, first.

  • I’m a new member and WP user. The past tutorials and focus on conversion are what sold me on going with Thrive and this new University makes me happy beyond words. Thank You

  • Of all the things I am thankful for this Christmas this is at the top of the list of tech related items. Thank you Thrive! May God bless you all for making this old timer’s life better!

  • You guys are INSANE!! Everything you put out is AMAZING. Such an inspiration on how to run a business and provide service!
    Love the Thrive University!!

    • Thank you, Emanuele! It means a lot to me and to the rest of the team to get enthusiastic feedback like this. Makes it very rewarding to do what we do. πŸ™‚

  • The Thrive Themes Team is by far the best! Y’all ROCK! ( I can say y’all cause I’m hillbilly in Kentucky, LOL )

    • Thank you very much, David! I don’t think you need to be a hillbilly to qualify for saying y’all, but I’m not an expert on this. πŸ˜›

  • Hi Shane,
    How to do membership platform like Thrive University? Is it using Thrive Apprentice? It would be nice that you could show more feature using Thrive Apprentice especially using other membership plugin like s2member, Paid Membership Pro or Wishlistmember. Thanks

    • Thank you for the suggestion!

      Thrive University currently doesn’t use the Apprentice feature. The plan is that what we’re using for University will form the basis of “Apprentice 2.0”, so to speak.

  • This is fantastic. I truly appreciate all the great content you continue to send my way. Keep up the great work. I am a customer for life…

  • You never cease to amaze me but this is the coolest thing you have done so far. I feel like a kid on Christmas morning! So nice to have everything in one easy-to-access space.

  • Very slick. I assume this is Apprentice running on one of the Theme. I would like to swipe it. Is there a class on how to set this up?

    • Hello Bill,

      Currently, everything in Thrive University is custom coded. I’m not very happy with Thrive Apprentice and I want to use Thrive University as a proving ground for how to build something better.

      • I can’t wait until it’s out! I will it be signing up for the monthly subscription when that happens. Will it be a standalone product or a theme? This is exactly what I need to build a Real Estate Buyers Education class for my site and marketing. Currently, I have the original Thrive Builder and landing pages from your first Launch. This would make me sign up for the yearly membership for sure! I’m literally drooling; If there a beta testing list put me on it, please, please, please!

  • Shane and team,

    I went through one of the courses over the weekend and started another. You guys have really knocked it out of the ballpark (not that Thrive wasn’t fantastic already)!!! There are so many courses out there that are paid that you guys have managed to smash in terms of clarity and explaining why you suggest the things you do.

    Thanks so much for all the value you provide!

  • Thanks for putting this together. I especially like your point about how you shouldn’t worry about the bells and whistles of tracking cookies (making sure people don’t get your free stuff without subscribing) to launch the product. It was nice to see your first PLF page too πŸ™‚

  • Hi Shane, Thank you for continuing to over deliver on value!!.

    Quick question: I am seeing a lot of promotion for clickfunnels and a clickfunnel affiliate program. My gut feel is that the same outcome could be created with the tools in Thrive Themes and an off the shelf auto-responder. It would be interesting to see a clickfunnels vs Thirive Themes comparison or clickfunnels equivalent hack with Thrive Themes tools. Is this something that you and your team would consider doing?

      • Thanks Shane, that comparison is exactly what I was after. Reading through this thread regarding the plans you have for a membership site offering and course delivery I am sure you will have closed the gaps that exist today and surpass clickfunnels in more areas than you already do today.

        What are you plans/thoughts for simplifying payment integration going forward? I will check out squared as it reads like you already have this simplified?. As PayPal appear to have a plugin/short code (?) for WP these days could your team do a tutorial on that? Longer term do you see yourselves working with PP to have it configurable withing Thrive Themes?

        At present we have Thrive themes for company websites, some of which have links to our own product on 3rd party eCommerce sites (Amazon) We also use PayPal for direct eCommerce. It would be great to simplify this and lower the cost by only running a reasonably simple eCommerce platform on our existing Thrive Themes sites. What is stopping us so far is not wanting to create any weak links that compromise payment security.
        Thanks again to you and your amazing team, we really appreciate the value that you all add to our business every day!

  • I can’t believe I am getting all this for what I pay each month! I was saving the training articles to create my personal ‘university’ but this is much better, especially as we can expect the content to be kept up to date as is evidenced by the release of the updated “Build a Conversion Optimized Website from Scratch” tutorial. I have gone through this tutorial several times and now I will know I am following the most up to date advice.
    Thanks Shane and the TT team, you are the best!

  • Hi Shane,
    First of all congrats with again a great source of inspiration!!! Question: how did you create this online course environment? Behind password login I mean. Is that a Thrive plugin? Or do you use another plugin for that? Thanks for answering!

  • A super addition to an already great set of products. I use Thrive mainly for my Amazon Affiliate sites. Being selfish, I would love to have a template for doing those. I have created a few of my own, but good design is not my best skill set. I would love to see your team going to town on that. Anyway, thanks again to your team, and have a very Happy and Prosperous 2017

  • Love the format. I love the layout and is this one we can use for our sites? Or did you build it from scratch?

    • Hi Russ,
      Glad you like it! This is build from scratch. But it is something we would like to make available at some point to our members (not sure when that will happen though).

      • Any chance that the layout or a tutorial for establishing a similar layout for a course site is available?

    • Hi Charlene,

      Weird because nothing disappeared (or at least not from our end on purpose). Can you check if you maybe have a filter in place?

  • Thanks so much Shane! I think I saw this announcement when you made it but I didn’t really get to seeing it until now. Thrive University is so very, very helpful. I was watching an early video on setting up and making numerous notes but the University is so much more. You are enabling many successes.

  • I’m really digging deeper into an online marketing content platform now, that’s actually leading me to believe that going from complete newbie to creating great online content is possible.

    Thrive University did just that to me!

    I’ve still got a lot to learn, but I’m also sure that I found a place where most my questions have already been answered.

    One question, though:

    Are you eventually going to teach us how to build a Well-organized teaching area like the thrive university on our websites, using the Thrive Content Builder or any other tool available?

    • Hi Luciana,

      I’m very happy to hear you’re enjoying and getting value out of Thrive University!
      We are indeed working on a plugin to do just this (having a well organized teaching area) and once the plugin is available you can be sure we’ll teach you the best practices on how to set everything up πŸ™‚

      • Thank you for your reply, Hanne!

        Great news…

        You’re The Best!

        I’m looking foward to having that plugin.

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