Introducing Thrive University

Shane Melaugh   149

Did you know that on the Thrive Themes website you can get access to more than 20 different guides, video courses, training webinar recordings and interactive content to help you build your online business?

If your answer is "No, I did not know that" you're not alone.

Most of our readers don't, and it's entirely our fault.

We decided to change that and the solution is called Thrive University.


One Plus One is Three

At Thrive Themes, we've made it our mission to provide you with the most kick-ass conversion optimization tools for WordPress.

Creating great tools and putting them in your hands is only half the equation, though. The other part of our mission is to help you make the best possible use out of those tools.

We have done this in various blog posts, where we share our strategies with you, as well as in the form of many free guides and courses.

There is one big problem with this approach: A lot  most of the teaching material we create stays undiscovered by the majority of our audience.

I'm convinced many of you don't even know we have a Build a Conversion Focused Website from Scratch video course or a Podcast Marketing Course.

That's why we decided to step it up a notch...

Today, we're launching Thrive University - an entire library of in-depth training material, focused on creating and optimizing highly conversion focused pages and websites.

Not only did we group the training material that was already available on the site, we've also started creating new courses. Many, many new courses, in fact (but more on that later).

The Future of Thrive University

If you log in to Thrive University today, you'll see the first version of this online learning platform.

It's still far from perfect, but our philosophy is to ship quickly and to keep improving based on your feedback (and if that doesn't sound familiar, you need to check out the RAPID Landing Pages course).

We decided to show you this today because we're convinced the information available will already help you build a better, conversion focused website and generate more leads.

Of course, this is just the beginning! Our goal is to become your one stop resource for all the online business training you'll ever need. All of this in the typical no-fluff, no-hype Thrive Themes fashion you're used to.

We've already lined up new courses and even more in depth training on various topics such as content marketing, copy writing, design, SEO and funnel creation.

Keep an eye on your inbox because we'll kick off the new year with a whole series of new training courses for you!

For now, there's already a lot of material in Thrive University and even if you're a super-fan and you've already seen all of our previous courses, you can log in today and get our brand new course: Build a Conversion Focused Website from Scratch

By now I hope you're thinking:

I Want Access, Now!

Getting access to Thrive University is easy and completely free.

All you need is a Thrive University account.

  • If you're already a Thrive Themes customer, you can simply log in to your Thrive Suite account (you might even already be logged in right now).
  • If you're not a Thrive Themes customer yet, you can create a Thrive University account right here. You'll be asked for your email and to chose a password. This will only take you a few seconds.

Go ahead, take a look at it right now.

What Do You Think?

Do you like Thrive University? What courses would you like to see? How can we improve this learning platform?

Let us know in the comments below.


by Shane Melaugh  December 23, 2016


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  • Thanks! Nice to finally see a consolidation of all this useful information in an interface that makes it easier to access.

  • OMG! Thank you guys soooo much! Especially for the How to build a conversion optimized site from scratch update. That older video was a bit outdated and not very helpful. Thanks for doing a uptodate one! This rocks!

    • Indeed, it was due for an update. We also wanted to step it up a notch and make the new version better, not just more current. 🙂

  • I love the simplicity, and I understand why you’re rolling your own. I’d certainly LOVE to create a system like this for my coaching members. As you said, we can create lots of content and value, but normal web structures don’t make that visible the way it INSTANTLY shows the depth and breadth you have in Thrive University. I’d love to see the learning system made available to Thrive Members or as a separate product. Great work! I’m going to dive in.

    • Hi Rick,

      Thanks for your comment! One of our objectives with Thrive University is to use this as a testing and proving ground for a course delivery system. Eventually, we want to build this into a product that we can offer to our members as well.

      • Exactly what I was thinking. I would love to use this layout on my own website for my own guides & courses.

        Keep up the great work and thank you!!!

      • Excellent news! Would be an absolute game changer if Thrive would offer a full course delivery system as well. Looking forward to this!

  • Thanks, You guys are amazing. I always look forward to your posts. The university idea reaches a new high. I am thankful for every day since I stumbled across Thrive Themes.

  • Shane – When I saw your email announcing this I dropped everything and headed over to the site. A-MAZ-ING! You’ve created an BA course in marketing! I know I’m not using all the Thrive tools I should. Now, no excuses! The first couple of lessons I reviewed were brilliant; can’t way to do the deep dive – and start applying what you’re teaching! Big thanks to you and your team!

    • Thank you, John!

      I think you’re giving us too much credit, here. However, we do plan to keep extending the training material in Thrive University until it really is a complete source of training for online marketers. Stay tuned: there’ll be a big “courses drop” in early January. 🙂

  • Only a few days back I wished if all the thrive tutorials and videos were arranged in one place in for of a course it would be so useful ….. And here it is Wish Granted! ….. Hmmm Should I have wished for some thing else, oh well 😉 ….. good work guys.

  • First of all, I was just thinking about “Why dont they have a complete A-Z course for all the things you can do with ThriveThemes” 5 Minutes later I get an notification about the universtity. Great! But here something which I would be very very happy about, and mabye others would find it helpfull too: Letting us see the results of each course at the beginning. For example I´m currently building my site from scratch and Im figuring everything out on the go and with the tutorials you already got. And now in the middle of the process I´m aksing myself, is it worth it so start completely now with the new university course, how wil it look, is it how I´m planning my page now? To see the endresults at the beginning would give me a good Idea of how the course could benefit me better. Thanks alot. I love thrivethemes!

    • Thank you for the suggestion, Tobias!

      In the case of the Website from Scratch course, I’m not sure how helpful it would be to see the final site. I’m thinking that the value lies in various details you’d pick up throughout the lessons, not all of which are apparent just by looking at the end result.

      But I understand your idea of somehow wanting to evaluate whether you should spend time on this course or not. We’ll try to come up with a solution for this.

  • you guys are seriously just so awesome and inspiring, always going above and beyond – you definitely know how to keep increasing your value and customer loyalty 😀

  • Hi, we are having to use Adwords to generate traffic. Could you provide an easy way to integrate with adwords traffic to allow us to easily measure

  • Hi..Shane
    I have a full membership and I keep in mind the different post from you that are useful for me. But sometimes, I had to go to my email and look for that specific post I needed and took me long time to find it. Now, with Thrive University all those posts are in my hand. Thank you! and I think that do you use Apprentice feature of your Thrive Theme to do Thrive University? I don’t see a link in my member dashboard to access to Thrive University immediately , no yet? I am a fan of website review and landing page from scratch series. I would like to know more how to take advantage of Thrive Theme products at the time to apply them to social media like Facebook, Google+ and so on; when I make modification to a home page or landing page how is SEO affected? Could those be topics of Thrive University as well in the future or you have a post for that already that I missed? Beginners Courses, so will I have advance applications courses of Thrive Themes products at Thrive University?
    Thank you and I love Thrive Themes….

    • Thanks for your comment!

      A course covering various SEO topics will be added to Thrive University in January. 🙂

      Yes, we plan to make courses that are more focused on beginners first, and add advanced level courses later on as well.

  • Another brilliant idea Shane! Thank you for delivering quality over quantity. Although there are many other solutions out there, I know that what you deliver is always high quality and top notch. You are by far exceeding all others in this business with all of your excellent products and ideas. I am a big fan!

  • Thrive University is not rendering correctly on my iPhone 6s Plus both portrait and landscape. Can anyone else confirm? Or is it just me?

    • Yes, I’m having the same issue- images are cut in half on mobile, and turning landscape doesn’t show it all either.

      Aside from that: Shane, I’m so stoked this exists. I’ve dug through the blog many times searching for old training vids– very glad there’s a faster system to find those nuggets of wisdom once again!

  • all a bit surreal…one of my 2017 “goals” was to become as competent with Thrive as possible! and now this..perfect!

  • Shane, I have wordpress site. I want to build quizzes and surveys and drive traffic from Facebook to capture emails. I heard Survey funnel of Ryan Levesque is one option. What’s your take on it? Are you planning any quzz/survey plugin in future?

  • Amazing! I wish I had found you guys before I started my websites. Going forward, there’s no other option but with my existing sites, do I redo them or just have two different styles while I find the time to go back?

    This Thrive University is so useful, Thank you.

    It feels like Christmas has come early. With all this hard work you’ve all been doing, I hope you all have a well deserved Christmas break. And all the best for the new year too.

    • Thanks for your comment, Martin!

      To answer your question: in my opinion, it’s always best to keep moving forward. Don’t turn back halfway in order to do something slightly better. Finish what you started and then do something better after.

  • Hi Shane

    Great job! Good to have all the fantastic resources you & your team have assembled in one spot. You said you wanted feedback – I’m on holiday & viewing this on my iPhone. There seems to be a mobile formatting issue with content being offset to the right. Otherwise, excellent.

    Cheers & Merry Christmas.

  • This is awesome! How about a tutorial on how to build a membership style site like Thrive University? Did you use one of the Thrive themes to build it? I’m so excited to dive into these trainings. You guys are always on point.

  • Great….. just what I have been waiting for! This will make it so much easier to find what I need and keep up to date with tutorials. The best idea in a long time.

  • Thank you Shane, great invention as allways here on Thrive Themes.
    I would love to see a lecture that is about the or Googles pagespeed tests, the outcome of the test and how to solve the most important isues in order to get a better score. E.g. the outcome is ‘combine the following css or scripts’.. etc. Just go through that list and get most important solutions in that course… That would really be AWESOME! Hope you can create that soon!
    And thanks for all the other great stuff!

    • Thanks for the suggestion, Joffry! Yes, I’d definitely like to add a good resource on speed optimization to Thrive University.

  • Congratulations!!!! This is all I never expected to get. Will save me sh** load of money. What a nice Christmas gift!

  • This is totally AWESOME guys. I literally joined your ‘family’ yesterday and after watching a few videos went to sleep thinking I wished there was a slightly easier way to get started / onboard with all the amazing parts of my membership. You read my mind. I woke up this morning to find you’ve launch Thrive University and it’s awesome. Thank you!

    • Thanks, Ryan! Glad you like the addition and I hope it will make your learning curve with Thrive Themes tools easier.

  • Merry Xmas guys and looking forward to Thriving it again in 2017.

    Would love to know how to do the snazzy courses “tick box and show” format?


    • Thank you, Graeme. Same to you!

      Everything in Thrive University is custom built, at the moment. We want to use this as a proving ground and experiment with some different things before we build a feature or product to pass on to our customers.

  • Wow, very convenient now. Had to look all over to find info and help before. Hoping you would do this. I love it. Best theme’s and builder I have ever used. Keep up the great work. We are touring in Chiang Mai Thailand and I asked a Digital Nomad from Finland if he had heard of Thrive and he said of course he uses it. We came all the way from Florida to hear that. Small world.

  • Brilliant move. I will need to change up some of my bookmarks and that will be a small issue given the great resource you have consolidated in one place. Thanks Heaps

  • It could be awesome id you guys could make some great training videoes about membership sites and how to make them together with fx. Paid Memberships Pro

    Thanks a lot in advance!

    • Hello Christian,

      I tried doing that a while ago, but I couldn’t settle on a solution that I was happy to recommend. The current plan is that we’ll build our own membership solution in the coming year.