How to Optimize WooCommerce Product Titles

Do you have a WooCommerce shop? Perfect! Keep reading, because in this video you'll discover how you can get more people to visit your product description pages and ultimately, get more sales. 

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Optimize Your Product Titles for Clicks

One of the elements that visitors will see immediately when they land on your shop's homepage or category page are the product titles, these titles will help them make the decision: 

  • ​To click, learn more about the product and eventually buy or
  • To ignore the product and keep browsing or leave the shop

Unfortunately, there is no such thing as the perfect product title formula and that's why you should test different ones: to find out the most compelling, click-worthy title for your products.

As you can see in the demonstration, Thrive Headline Optimizer allows you to A/B test your product titles and automatically select the winning one in a matter of minutes, without need of a degree in statistics!

What do you think? Will you use this to make your WooCommerce shop better?

Author: Hanne Vervaeck

Hanne knows exactly what companies have ever retargeted her (she keeps an updated file). And when she's not busy discussing high-level funnel design over cocktails with the equally geeky, you'll find her discovering a place for the first time

  • Karim A says:

    Nice addition :)

  • Mirko m says:

    Very cool, indeed. I didn´t find the time to take the new plugin to a test yet but I certainly had questions popping up in my head concerning the seo implications of using different headlines for products. You answered these questions in your video and I´m now super-confident that this new plugin will find its way to all sites on which I run woocommerce. Awesome job!

    • Hanne says:

      Very happy to hear that Mirko!

  • Tom says:

    This is great.

    It would be cool if you could also modify body copy and photos as part of a test.

    (If you change the product name in the headline, it will look strange if the product name doesn’t change in the description.)

    Thank you for a great suite of tools, and for the constant improvements.

    • Hanne says:

      Hi Tom,
      Thanks for the feedback. We’re always listening for suggestions to make our products better!

  • judy caban says:

    Do i need to have Thrive themes WP theme in order to use this plugin? and Woocommerce?

    • Hanne says:

      Hi Judy, you do not need a Thrive Themes Theme, Thrive Headline Optimizer will work with any theme that’s properly coded and if you want to test just the headlines of your articles you do not need WooCommerce either.

  • Troy says:

    Engagement is nice and all and it’s better than nothing but what really matter is sales.

    I may have a title that gets more engagement, but less sales, or maybe it gets less engagement and converts better (or attracts a customer type with less refunds).

    What matters is the conversion that I am looking for. So the plugin needs to track what (to me) ThriveThemes is all about “conversions”.

    Please add to the plugin, the ability to base the winning decision on sales conversions.

    • Shane Melaugh says:

      Hello Troy,

      For WooCommerce product titles, it is possible that revenue would make a better metric. We are looking into adding more/different conversion goals for different purposes and we’ll keep you posted about that.

      However, it’s also not a bad idea to optimize for engagement, because the product title’s primary job isn’t necessarily to make a sale. Especially in ecommerce, where visitors display a lot of browsing behavior, the title’s main purpose is to get people interested enough to take them to the product page. There, your images and your copy should compel them to add a product to the cart and your checkout process should be optimized to convert as many of those filled carts to sales.

      But like I mentioned: tracking through to sales is something worth looking into and we’ll keep you posted about it. :)

  • Mike says:

    What is a winner? Do you count just clicks?

    How about if I have a optin that is a A/B test and a headline that is a A/B test? I should not do that right?

    • Hanne says:

      Hi Mike, no Thrive Headline Optimizer counts up to 3 types of engagement metrics, click through, time on page and scroll behavior to decide on the winning headline.

      You can still A/B test your opt-in forms no problem there!

  • David says:

    This is a great idea. I’m going to try this out on a client’s site called http://eliminaterust.com. They only have 5 products and all of them have terrible names. We just redesigned the site using a thrive theme and will be driving adwords traffic starting next week.

    • Hanne says:

      Glad to here that David! Let us know how it goes.

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