60 Second Summary
Now that you have a highly effective opt-in form on your website with an offer for all of your visitors, it is time to make some more targeted opt-in forms. Having specific opt-in forms for a specific audience will help you get higher conversion rates.
One easy way to target is by using your WordPress categories because each of your categories has been created for a specific audience.
You can make a special opt-in offer for each category or, if you do not have an opt-in offer ready today, simply adjust your message.
Day 3 Action Plan
Create a post footer widget and target one category of your website.
- 3 Case studies: In these case studies you'll see how powerful it can be to show different opt-in offers to different subscribers.