60 Second Summary
In today's challenge you're going to discover how to transform any text or image into a link for a two-step opt-in form. As the name indicates, a two step opt-in form is an opt-in form that is is hidden and only after a first step (a click) the form will show.
This means that you can place any text or image on your website and make an opt-in form appear upon click.
This triggered opt-in form is called a ThriveBox.
ThriveBoxes are powerful because they use the force of micro commitments. It works like this: if you've already made a commitment to something, you're more likely to follow that path of action and less likely to change your mind about it.
When you click on a text link or an image, you confirm that you do indeed want the thing that was advertised. And that click is a small commitment. Having made that micro commitment, you are then more likely to fill out an opt-in form when presented with one.
ThriveBoxes also allows you to create a lot of list building opportunities without cluttering your website with opt-in forms.
Day 6 Action Plan
Create a ThriveBox short code and insert it in one of your articles.
- How to create and use a ThriveBox:Step by step written tutorial (if you prefer reading instead of watching the video).
- The Easiest Way to Increase Conversions With Multi-Step Opt-In Forms: An article about the psychology behind micro-commitments and how to use them in different ways in your opt-in forms.