2. The Haunting at 2 AM

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How to Create an Opt-in Offer in 6 Simple Steps

Imagine still being awake at 2 AM. You're rolling around in your bed, checking your clock intermittently.

Something is bugging you. Gnawing at the back of your mind, not letting you relax and fall asleep.

You can't get this one pressingly issue out of your mind. You know that feeling?​

Now go back to your audience avatar. What could be something that haunts their mind at 2 AM, keeping them from getting any sleep?​

Let's Dive Into Your Avatar's Head

This sort of irritation arises from a deep-set emotional demand. When you can tap into that emotional demand, it's a surefire way to snatch your reader's full attention and keep it.

All you need to do is figure out what makes your audience avatar tick. Use these questions:

  • What do they desire deeply?
  • What are their goals?
  • What are their frustrations?
  • What do they fear most of all?

Answer these questions.

You might not know them immediately. That's fine. But you should start to have a vague idea.

Example desires / goals that keep people awake:

  • How can I ever get my dream car?​
  • I wish I could find a perfect woman / man.
  • How much do I need to work to be financially secure?
  • I wish I could eat delicious food without becoming overweight.
  • I wish I could travel and see the world.

Example frustrations / fears that keep people awake:

  • How will my child ever get through school with bad grades?
  • How will I ever pay off my credit card debt?
  • What if he/she doesn’t like me?
  • How will I get money if I start freelancing?
  • Can I train my overly aggressive dog or will he have to be put down?

See how a simple thought can turn into a nagging fear? Or how a simple desire can turn into something that simply will not leave you alone?

These are the types of emotional demands you want to tap into. You want to hit straight to where it hurts.

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