How to Bribe Your Visitors


How to Create Persuasive Opt-in Forms

What’s In It For Them?

The time people were happy to receive ANOTHER email newsletter is long gone. You’ll need a better way to convince your visitors to get on your email list.

The best way to do this is to bribe them

There are 2 ways to do this.

1. Reframe "Receive Our Newsletter"

What not to do...

Try This Instead

Change the offer from “Receive our Newsletter” to something that is benefit driven for your visitors.

Simply reframing your opt-in forms to show what value subscribers will get, makes the opt-in offer more persuasive.

Answer the question: What valuable information will subscribers receive through my newsletter?

Now use the answer to that question on your opt-in form.

This is something you can do immediately for your own opt-in forms!​

Let's take a look at how to reframe the examples above.​


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As you can see, spelling out the benefit the visitor will get from subscribing to our newsletter makes the opt-in form instantly more attractive!

But you can go one step further...

2. Create an Irresistable Opt-in Offer

The second, even more efficient way to get higher opt-in rates, is to create a specific opt-in offer.

This is something you give away in return for an email address.

This could be a free guide, a free video course, a checklist, etc.

Giving something away in return for an email address changes the dynamics of lead generation. You're no longer asking for something... You offer something valuable

If you need some inspiration to find a good opt-in offer, you can read our blog article: 7+5 Examples of Brilliantly Effective Opt-in Offers and How You Can Use Them in Your Business

We also have a full course on how to create such an offer for your business: "How to Create an Opt-in Offer in 6 Simple Steps"

Now It's Your Turn

1. Ask Yourself:

  • Why should my visitor subscribe to my newsletter?
  • What is in it for them?
  • What will they get?

Use the answer to this question as the headline of your opt-in form.

2. Start Creating an Opt-in Offer

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