How to Generate Content Ideas


RAPID Blog Post Method


How Quickly Could You Hit Publish After Initial Idea?

  • 2-5 hours per blog post.
  • Usually in 3 sittings.

The 3 Areas of RAPID Blog Post Writing


Generating Content Ideas


The Writing Process


Going from Good to Great

How to Generate Content Ideas

Method 1 - Tofu, Mofu, Bofu Brainstorming

Brainstorm content ideas based on different aspects of your funnel. Tofu, mofu and bofu refer to the top, middle and bottom of the funnel. 

For example, at Thrive Themes we talk about landing pages a lot. Here are 3 blog posts we could write about landing pages for each different level of the funnel:

  • Tofu - What is a landing page and why do I need one?
  • Mofu - Elements of a conversion optimized landing page
  • Bofu - How to A/B test a webinar registration page

Here's how to do this brainstorming:

  • Start with your conversion goal.
  • What do people need to learn in your space?
  • What do they need to know to be your ideal prospect/
  • How can you meet them at the top, middle, and bottom of the funnel?

Method 2 - Other People's Content

  • Look for inspiration from your favorites & popular sites in your market.
  • Not about copying, but more like "this kind of thing, but for our audience."
  • Look for content that's a good idea, but bad execution.
  • Contrarian content and rants about general, but poor advice.
  • General inspiration.

Method 3 - Actual Research (?)

  • BuzzSumo - Finds the most sharable content.
  • Answer the Public - Finds questions people are asking in your niche. 
  • Ahrefs - Finds ranked content.
  • Use these resources to find out what's popular around your topic and keywords.
  • Use it to create similar content, contrarian content or your take on a current trend.

BONUS Method 4 - The 5 Content Types

  • mark_burke90 says:

    I have been following ThriveThemes for a bit now and really enjoy the great content you are sharing. At some point, I would like to purchase your membership but am currently using the Avada theme on my ministry website. In your mind, how does ThriveThemes compare to this theme?

    • Shane Melaugh says:

      Our upcoming Thrive Theme Builder will be a completely different beast from something like Avada. I would suggest you evaluate that once we release it.

      • mark_burke90 says:

        Thanks for letting me know Shane. You mentioning evaluating the upcoming Thrive Theme Builder. How can I get an evaluation copy? Or, we you just thinking about me reading about it on your blog or watching one of your upcoming videos on the new release.

      • mark_burke90 says:

        Since I use Avada now, will Thrive Plugins (plan on purchasing Thrive Membership) work without any issues if I just add to my current dashboard. Just trying to figure out how it would work with minimal or no problems. Don’t want any downtime of website.

  • Benedikt F says:

    I want to state 3 Points about that Course so far:

    1. Thank you so much for that immense value you add for free in a very clear way.

    2. I am currently working through Course Craft (which by the way is an awesome course everybody should get) and this Course here adds perfectly to the Zero Audience Launch (in order to get a bigger Audience)

    3. I love how you make the topic of writing blog posts a simple, strategic process to get through step by step. That really helps executing since complexity is the enemy of execution.

    Keep up the great work and thank you for beeing a great example of how honest conentent marketing really focusses on benefits for your audience.

    – Benedikt

  • jc says:

    Wow! Awesome value. This is definitely helping me to rethink my blog writing.

  • Ted M says:

    Is Yoast SEO compatible with Architect? If not, are there any plugins that are that are?

  • Ole D says:

    Hi Shane. How do you connect the Tofu, Mofu and Bofu content… like say you want to write a Tofu blogpost … how do you connect that to the Mofu and to Bofu? Do you just add it at the end of each piece?

    • Shane Melaugh says:

      In most cases, those would be completely separate content pieces. You can link from one to another, of course. But I wouldn’t try to appeal to all 3 levels in one piece, because trying to appeal to too many people makes content unappealing for everyone.



  • monty says:

    Super informative and like to the point material you relay to the viewer. This is NOW, with Google and strangely enough, 90% of companies missed the paradigm shift nor have 90% of “SEO” firms out there. So it is really a boon to agencies that grasp this and other dynamics that we are seeing over the next two to three years
    involving video. So I “Windbagged” a bit but it was to commend you on great narrative and will stay a partner with Thrive because of the extra effort you give us.


  • Kris Kemp says:

    Great and informative content. Thank you.

    I’m have a premium membership and am interested in watching the Course Craft. Is it included with the premium membership? I tried to watch it and then was led back to the membership. I am already a member. Please send me a link so I can watch it or a payment button. Thanks!

    • Shane Melaugh says:

      Thank you, Kris!

      Course Craft is not included in the membership, no. It’s a separate product that we sold a while ago and currently isn’t available. We will notify members when it becomes available again.

  • angela says:

    The TOFU MOFU BOFU is the best tip I’ve heard so far. But I have a problem in defining which group of people fits where. I have a webdesign & graphic design agency. I want them to buy my webdesign services. I identified these groups:

    1. do not know WordPress
    2. maintained a WordPress website
    3. made a WordPress website before (or tried to…)

    Which one is MOFU? The one closest to buying.
    But it could be both 1 and 3, right? They just have a different reason to want my services. 1 Needs a website and doesn’t know how. No. 3 probably ran into a wall trying to DIY it.
    So you can see how I am stuck with the model. Any ideas and thoughts would be very, very welcome.

    Keep up the good work!

    • Shane Melaugh says:

      You’ve identified 3 groups of people who come to you for your services, but these 3 groups don’t necessarily match onto the 3 levels of the funnel.
      Someone could be close to making a buying decision and know exactly what they want and why they want to hire you, regardless of whether they’ve ever heard of WordPress or not. Or someone could be a WordPress user, but be unaware of many of the reasons they’d still need to or benefit from hiring a design agency.

  • slonpix says:

    I really appreciate the content of this tutorial. It gives me a framework to structure and aim my content writing.

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