How Quickly Could You Hit Publish After Initial Idea?
The 3 Areas of RAPID Blog Post Writing
Generating Content Ideas
The Writing Process
Going from Good to Great
How to Generate Content Ideas
Method 1 - Tofu, Mofu, Bofu Brainstorming
Brainstorm content ideas based on different aspects of your funnel. Tofu, mofu and bofu refer to the top, middle and bottom of the funnel.
For example, at Thrive Themes we talk about landing pages a lot. Here are 3 blog posts we could write about landing pages for each different level of the funnel:
- Tofu - What is a landing page and why do I need one?
- Mofu - Elements of a conversion optimized landing page
- Bofu - How to A/B test a webinar registration page
Here's how to do this brainstorming:
- Start with your conversion goal.
- What do people need to learn in your space?
- What do they need to know to be your ideal prospect/
- How can you meet them at the top, middle, and bottom of the funnel?