Lesson 5 – Blog Post Ideas


From Internet Rubbish to Content Gold

Writer's block is never worse than if you're staring at a blank page and you must turn it into great content.

It can be the most frustrating place in the world when you have zero ideas​. Here are 9 blog post ideas you can easily turn into great content.

1. ​List Post

​List posts are everywhere. They're quick to write and easy to read. Best of all, it's easy to pack them full of useful content.

Create a list of books, tools, resources, helpful tips or anything else your audience might find useful.​

You can check out this article to discover the 8-part recipe for amazing list posts.

Provide detailed information and useful examples in all of your list points.

Do not include list points only for the sake of increasing the amount of list points.

2. How-to Post​

The how-to post is another effective and popular blog post idea. It answers a simple question "how do I do this?"

Illustrate a problem, then describe how you would go about solving it. Use images and give practical examples and use cases. to make it easy for your visitor to take action.

Provide examples and practical advice to help your reader understand what the problem is and how they can solve it.

Don't write about something obviously unattainable. If your article is a how-to post about getting rich, your solution can't be "Get money."

3. Rant Post

​Sometimes it's important to show your human side to your audience.

When you're passionate or even angry about a particular topic, don't be shy about showing it. Your reader will not only get emotional with you, but they will see that you are as human as the rest​ of us.

Be openly personal. If this is something you deeply care about, don't be afraid to show your feelings.

Avoid making this a personal attack. If your rant is personal, respect the other party and focus on your own feelings.

4. Inspirational Post

Your audience isn't always looking for useful information or new products.

Sometimes the only problem they have is lack of inspiration. If you are able to motivate your reader to carry on, or even inspire confidence and excitement, it'll make for a great piece of content.

Inspirational posts should be personal, so don't be afraid to show your humanity and personality here.

If you can, share a story of a time where you overcame an incredible obstacle.

​Avoid making this a fluff piece. Even your inspirational post needs good information and something for the reader to do next.

5. Pick of The Week Post

You've perhaps seen us do this on the Thrive Themes blog. We focus on a certain website once every few weeks and make a post about what could be improved on that website.

It's a short post, but always very informational.​

Pick of the week can also be a tool, a video, a method, or whatever that stood out to you that particular week.​

Give credit to the creators of the work you're presenting.

Do not make this post only to ridicule someone else's creation. If you have criticism, that's great, but always provide suggestions to improve.​

6. Product Update Post

If you have products or things your audience is interested in, make it a point to broadcast any updates or news related to it.

We do this every time our products get a feature update.

These posts are great to make your development feel alive, and offer a forum for quick user feedback.

Give practical instructions on how to use the update, or what benefits the new update brought with it.​

Avoid making this a sales post. This is only an update notice.​

7. Reaction Post

You've seen reaction videos on Youtube. That means to literally make a video of reacting to another video.

You can also do this with blog posts.

Did you find a particular article that sparked your interest? Something made you angry or excited?​ Tell your audience about it. Describe your reaction and why it's important.

Be openly personal. If this is something you deeply care about, don't be afraid to show your feelings.

Avoid making this a personal attack. In essence, every reaction is to the content or the creator's opinion. Not the creator.

8. Question / Answer Post

Do you have readers asking the same question over and over again in comments or forums? Create this blog post to answer them thoroughly in complete detail.

You can also do the opposite. Ask your readers a question and let them answer it thoroughly. Create a post reacting to the answer.

Feel free to make question/answer posts as often as you like, but only if the post provides genuinely useful information each time.

Feel free to make question/answer posts as often as you like, but only if the post provides genuinely useful information each time.

9. Challenge Post

Challenge your audience to take part. This can be a contest, a course, a webinar, or just a simple little action.

We've used this type of post in the past to challenge our readers to send in their landing pages for improvement and feedback.

Some challenge posts inspire their readers and then challenge them to take action immediately. Inspiring someone to start on their business today rather than tomorrow, then challenging them to buy a domain name immediately.

Give away something of value for the challenge winner, or all of the people who took part. This can be a free guide, a course or even a discount to your products.​

Avoid doing this too often. Your audience will quickly feel like they're building all of your content.

Always Make Your Content Relevant!

Whichever idea you choose, remember to make it fit to your overall content marketing strategy.

If your content doesn't fulfill an overall purpose, it becomes fluff.

It becomes internet rubbish.​

Task: Choose an interesting idea for your next bit of content.​

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