In this masterclass, you'll discover:
- What we mean when talking about a quiz funnel
- The EBV framework for creating the right quiz questions
- 6 Hacks to make your quiz captivating from the beginning until the very end
- How to improve leads and sales
- How it all comes together in an example quiz
What's a Quiz Funnel
The EBV Framework to Ask the Right Quiz Questions
E Stands for End Goal
What's the goal of the quiz?
- Brand Awareness & Traffic
- Audience Insights
- List Building
To learn more about quizzes for brand awareness, check out this Thrive University course on How to Grow Your Online Business With Quizzes.
And to learn more on using quizzes for audience insights, check out this article: TQB Surveys: The Deceivingly Easy Way to Discover Exactly What Your Customers Want
B Stands for Boxing
The goal of a high converting quiz is to get information that you will be able to use to segment your customers.
These I call "boxing" questions and they will help create boxes in your audience that you can then use to pitch the right product or service to.
You have to answer the following question:
What segmentation criteria make one offer more suited then another offer.
You can use the following 7 segmentation topics:
Demographic Segmentation: Age, gender, income, education, and marital status
Geographic Segmentation: Country, state, city, and town
Psychographic Segmentation: Personality, attitude, values, and interests
Technographic Segmentation: Mobile-use, desktop-use, apps, and software
Behavioral Segmentation: Tendencies and frequent actions, feature or product use, and habits
Needs-Based Segmentation: Product/ service must-haves and needs of specific customer groups
Value-Based Segmentation: Economic value of specific customer groups on the business
V Stands for Value Add
How will the person who takes the quiz receive value?
- Reduce decision paralysis
- Provide insights
- Provide valuable information
Then, add questions that will help you to give them the value.
6 (Copywriting) Hacks That Will Make Your Quiz Captivating
- What's in it for them?
- Alleviate the fear
- Don't ask for the kitchen sink
- From easy to hard
- Make it fun, casual and mix it up
- Use segmentation wisely
Get More Leads and Sales
- Opt-in gate: to skip or not to skip?
- How many products to sell on a results page?
The Thrive Membership includes everything you need to build a high converting quiz funnel!
Use Thrive Quiz Builder to set up your quiz, Thrive Architect to create impressive result pages, sales pages and upsell pages and send as much traffic to your quiz funnel by adding a call-to-action in your header with Thrive Theme Builder or a lightbox pop-up with Thrive Leads.