As you've seen, you can create a product launch using nothing but a WordPress site and an email marketing system. And it's something I'd encourage anyone to do.
However, at Thrive Themes, it's our job to create tools that help you get better results, faster. So there is one single piece of tech I'd recommend for even your first launch: Thrive Landing Pages.
In this video, you'll see how quickly you can create a professional looking launch funnel using our pre-designed templates and a bit of customization to suit your individual needs.