Using the Asset Delivery Feature to Automatically Send Download Links to New Subscribers

Would you like to hand new subscribers a lead magnet the moment they opt in, without lifting a finger after setup? Thrive Leads’ Asset Delivery feature emails a file, or set of files, to anyone who submits an opt-in form connected to it. All you need is Thrive Leads installed and activated, plus a file you want to give away in exchange for an email address.

Opening the Asset Delivery Dashboard

1. Go to Thrive Leads » Advanced Features » Asset Delivery.

You’ll land on the Asset Groups list, which shows every asset group you’ve created along with its file count, creation date, download count, and email template.

Connecting an Email Delivery Service

Asset Delivery sends its emails through a dedicated transactional email service, separate from whatever autoresponder or CRM your opt-in form uses to store the lead itself. This keeps your download emails landing in the inbox instead of spam.

2. At the top of the Asset Groups list, click the Delivery Service badge.
3. In the Email Delivery Service popup, click Add another connection.

4. Choose your provider from the list, then enter the API key it asks for to connect it.

You can connect any of the following providers: Amazon SES, Campaign Monitor, Mailgun, SendLayer, Mandrill, MailRelay, Postmark, SendGrid, Brevo, or SparkPost.

Setting the Default Email Template

5. At the top of the Asset Groups list, click the Email Template badge.
6. Edit the Email subject line and the email content in the popup that opens.
7. When you’re done, click Save default template.

This is the template every new asset group starts with. It already includes the [asset_name] and [asset_download] merge tags, which pull in the file name and the actual download link when the email sends.

Creating an Asset Group

8. Click Create New Asset Group in the top right corner.
9. Enter a name in Asset Group Name.
10. Click Add file, then upload or choose the file you want to deliver from your Media Library.
11. Click Create Asset Group.

Managing an Asset Group’s Files

12. On the Asset Groups list, click the arrow beside a group’s name to expand it.
13. Under the Active files tab, click Add new file to add another file to the group, or switch to the Previously added files tab to reuse a file you removed earlier.

Each file in the group has its own Link anchor text field, which is the clickable text subscribers see for that file’s download link in the email.

Customizing an Individual Group’s Email

If you want one asset group to send a different email than your default template, for example, to match the offer that led to the opt-in, you can override it per group.

14. On the Asset Groups list, click the Customize Email icon in the Actions column for that group.
15. Edit the subject line and content, then save your changes.

Renaming or Deleting an Asset Group

16. To rename a group, click the pencil icon in its Actions column, edit the name inline, then click Save.
17. To delete a group, click the trash icon in its Actions column.

Adding Assets to Opt-in Forms

Once you have an opt-in form and an Asset Group set up, you connect the two directly in the form’s own settings.

18. Edit the page containing your opt-in form, or edit your Thrive Leads form, in Thrive Architect.
19. Click the form to select it, then scroll down its settings panel and click Advanced to expand it.

20. Toggle Enable asset delivery on.
21. Choose the group you want to deliver from the Asset group dropdown.

From this point on, anyone who submits this form receives the files in that Asset Group by email, sent through whatever email delivery service you connected earlier.

That’s it! Next, see how to get started with Thrive Leads if you still need to create the opt-in form your Asset Group will connect to.

Frequently Asked Questions

Is the Asset Delivery email service the same as my opt-in form’s autoresponder?

No. The email delivery service you connect under the Delivery Service badge only sends the asset download email. Your opt-in form still uses its own connection, such as Mailchimp or ActiveCampaign, to store and manage the subscriber.

Can different asset groups use different email content?

Yes. Every new group starts from your default template, but you can override the subject line and content for any individual group with the Customize Email icon on the Asset Groups list.

What happened to the old 3-step setup wizard?

It’s been replaced by the Asset Groups list. Connecting an email delivery service and editing your default template are now handled by the Delivery Service and Email Template badges at the top of that list, and creating your first asset group only takes one popup instead of a 3-step flow.