Thrive Knowledge Base

How to Use the Revenue Goal Type

On the second step of setting up your A/B test, you will have 3 test goal options: Revenue, "Visit Goal Page" and Subscriptions:

In this article we will look into how the Revenue option works: You need to set up at least one link or one button on the Variation page, that will send the visitor to a different page. Then, you need to enter that page (or pages, if you have multiple links) in the "Goal Page" field:

Then, the most important part of the Revenue goal type is: You can set a certain value per each conversion. What this means is that you need to ask yourself how much does a conversion value for your business? 

Then, you can set the value in monetary units in the "Value" field:

You also have the option to add multiple goal pages, if you also have multiple links / buttons on the Variation page: 

Below each page that you have entered in the "Goal Page" field, you will have the options to edit the page with Thrive Architect, preview it, or even remove it from the "Goal Page" section:

This is how the Revenue goal type works. Don't forget to check out the other tutorials for Thrive Optimize, as well!

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