Differences Between Thrive Leads and Thrive Architect in Building Your Email List

Are you looking for the best way to build your email list and wondering which Thrive tool to use? Understanding the differences between Thrive Leads and Thrive Architect will help you choose the right solution for your list-building goals and make the most out of your email marketing efforts.

In this article, we’ll highlight the difference between building email lists using Thrive Leads and Thrive Architect to answer the most frequently asked question: “What’s the difference between Thrive Architect and Thrive Leads? Which one is best to build my email list?”

• Quick Introduction to Thrive Leads and Thrive Architect
• Using Thrive Leads to Add Opt-in Forms on Your Website
• Using Thrive Architect to Build Lead Generation Landing Pages & Funnels

Quick Introduction to Thrive Leads and Thrive Architect

If you want to put sign-up forms (also called opt-in forms) anywhere on your website and see how well they work – like how many people are signing up – you should use Thrive Leads. Thrive Leads also has powerful A/B testing, which means you can easily compare different versions of your forms to see which one gets more sign-ups.

If you want to create marketing funnels or test different versions of entire landing pages, you should use Thrive Architect together with Thrive Optimize. These tools help you build special pages and run A/B tests to find out which landing page design works best for your website.

Using Thrive Leads to Add Opt-in Forms on Your Website

Thrive Leads is a plugin for building your email list. It lets you add different types of sign-up (opt-in) forms anywhere on your website.

You can use many kinds of opt-in forms with Thrive Leads, such as:

• Lightbox (pop-ups that show up when someone is about to leave)
• Yes/No and Multiple Choice opt-in forms
• Scroll Mat (Welcome Mat at the top of the page)
• Screen Filler (takes up the whole screen)
• Ribbon (also called Hellobar, a bar at the top or bottom)
• Slide-in (forms that slide in from the side)
• In-content and Footer forms (forms inside posts or at the page bottom)
• Opt-in Widget (shows up in a sidebar or widget area)

Here’s a document where we’ve explained these opt-in types in detail.

Thrive Leads lets you control where each opt-in form shows up.

For example:

• Blog posts in category B can show a lightbox with a specific offer.
• Category A blog posts might show a ribbon at the top for a different offer.
• The homepage and About page might only have a simple opt-in form or none at all.

It also gives unique ways to target your forms to the right people on the right pages and lets

you show or hide forms based on who is visiting.

Forms created using Thrive Leads can be A/B tested. This means you can compare different form designs or types to see what works best. You also get detailed stats on how each form is performing – something Thrive Architect does not offer.

To understand Thrive Leads in depth, create an opt-in form and use the advanced features it offers, refer to our document here.

Using Thrive Architect to Build Lead Generation Landing Pages & Funnels

Thrive Architect is a tool for building pages on your website. It lets you easily create landing pages, add forms to collect leads or email sign-ups, and a lot more.

With Thrive Architect, you can add a Lead Generation element to any page you build.

You can also add lightboxes (pop-up forms) that appear when someone is about to leave or after a certain time. However, these forms can only be added to pages created with Thrive Architect.

Unlike Thrive Leads, Thrive Architect does not let you target forms to show on many different pages at once. If you want a lightbox or form on multiple pages, you have to add it to each page yourself, one by one. You also cannot add these forms to regular pages or posts built outside of Thrive Architect.

Thrive Architect is perfect for making lead generation landing pages. It offers hundreds of ready-made templates. You can easily set up a list-building funnel quickly and make your pages look professional.

To know more about adding forms using Thrive Architect, we recommend you to read our document about the Lead Generation element.

Furthermore, Thrive Architect does not let you A/B test the pages within itself. You’ll have to use Thrive Optimize to do so.

	Thrive Leads	Thrive Architect	Thrive Architect + Thrive Optimize
Lightbox on multiple pages and posts	Yes	No	No
Timed lightbox per page	Yes	Yes	Yes
Timed lightbox on multiple pages and posts	Yes	No	No
Exit Intent lightbox per page	Yes	Yes	Yes
Exit Intent lightbox on multiple pages and posts	Yes	No	No
Scroll Mat	Yes	No	No
Screen Filler	Yes	No	No
Ribbon	Yes	No	No
Slide-in	Yes	No	No
In Content (multiple content pieces on one page whether or not the page is made in Thrive Architect)	Yes	No	No
In Content (If page is built using Thrive Architect)	Yes	Yes	Yes
Opt-in Widget	Yes	No	No
Yes/No Opt-in Forms	Yes	No	No
Multiple Choice opt-in forms	Yes	No	No
Precise targeting on multiple pages and posts	Yes	No	No
Landing page templates	No	Yes	Yes
A/B Testing opt-in forms	Yes	No	No
A/B Testing Landing Pages	No	No	Yes
Detailed Statistics	Yes	No	Yes

We’ve just seen the difference between adding a form using Thrive Leads and Thrive Architect.

Next, do you want to treat subscribers and non-subscribers on your website differently? Here’s a document that’ll show you how Thrive Leads can be used for it.