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Display Settings and Lead Group Rules in Thrive Leads

Are you unsure of how the Display Settings work at Thrive Leads? Or need help with the prioritization of forms in Lead Groups? Thrive Leads lets you segregate different forms within Lead Groups and manage their display settings as needed.

In this article, we’ll understand the Display Settings and Lead Groups in Thrive Leads.

Understanding Display Settings and Triggers

Display settings and triggers will allow you to decide when, where, and how you would like an opt-in form to appear.

Each form-building method gives you different display settings and triggers to choose from.

With advanced display settings and triggers, you can control the following:

  • When would you like the form to appear? (on page load, after a certain period, when a user scrolls a certain percentage of the page, when a user reaches the bottom of a page, etc.)
  • Decide how long you’d like to wait for a form to be shown to a repeat viewer.
  • Select an animation or the way a lightbox appears on the page.
  • Select the position where you’d like a slide-in form displayed. (For example, Button right, bottom left, top right, top left)
  • Manage display settings for an entire Lead Group.

To learn more about using display settings and triggers effectively, please refer to our detailed document here.

Understanding Lead Groups in Thrive Leads

Lead Groups are similar opt-in forms you can create under one category. A lead group can also be considered one marketing campaign under which you can build multiple forms to be displayed on one page.

Thrive Leads further helps you manage these forms by setting different targeting and display settings for each.

Here is the list of Thrive Leads logic rules applicable to Lead Groups.

  • A lead group can target any part of the website you want. This means that the targeting options cover everything – custom post types, custom taxonomies, 404 pages, individual pieces of content.
  • You can add multiple form types in a single lead group. All form types can be displayed at the same time, if desired, based on the various trigger settings that you select.
  • Each form type within each lead group can have its own split test with automatic winner settings.
  • Different form types can be split tested against each other within a lead group. This means that you can split tests to see whether a popup or a ribbon works best for a particular campaign.
  • Lead groups are ordered in a linear hierarchy from top to bottom. You can read more in our document here.
  • The highest lead group that has display settings that return true for the content being viewed becomes the active lead group.
  • Only one active lead group can be displayed at any point in time.

We’ve just seen how Display Settings and Lead Group prioritization works in Thrive Leads.

Next, if you want a deeper understanding about the impressions and conversions in Thrive Leads, here’s a document that will help.

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