Discover the 3 Visitor Personas on Your Website [+ How to Write for Them]
It's a real shame when you put a lot of time and effort into creating valuable content and no one ends up reading it. Or what about a sales page that you spent hours crafting, but that's generating no sales?
In today's video, you'll discover the only 3 ways in which visitors interact with your content. Fail to optimize for these 3 visitor types and all your content creating efforts are wasted...
Victory in 3 Steps
There are three steps to getting the most use out of the principles discussed in the video.
The first is to simply understand these 3 types of readers that you'll get and keep them in mind for every piece of content you create. From your longest, most epic blog post to something as simple as an opt-in box.
The second is to format your content for maximum reader engagement, while keeping it "skim-friendly" and adding many opportunities for turning skimmers into A-Z readers. Check out this post for our exact content formatting method.
The third step is to always review your content from the perspective of skimming and extreme skimming. By default, we tend to only review content using the A-Z reading approach. This is great for finding mistakes and typos, improving structure and so on. But it also makes you easily forget that most of your visitors will not, in fact, read the content from A-Z.
Over to You
Here's my challenge to you: pick one of your most-visited pieces of content and try to better optimize it for the 3 visitor types. Try to see your own content with fresh eyes (fresh eyes of a very impatient visitor, ideally).
If you have any questions or feedback about this post, let me know by leaving a comment!