How this “Atomic” Landing Page Set Will Make You a Better Copywriter
We've released a new set of landing pages for Thrive Architect and they include a challenge for you, as well as a bonus template.
Watch the video to find out what the Atomic landing pages are all about.
This new set of pages is available right now, in Thrive Architect. Just load up a page and open the landing page templates, and you'll see the set listed:
Writing Words that Convince
If you aren't new to Thrive Themes, then you already know that we are big advocates of what we call Rapid Implementation. It's the idea of getting high priority things done and published quickly, without being distracted by minor details.
The Atomic landing pages (and the included bonus template) embody this idea fully. On most of these pages, there's little more than a few lines of text and one call to action. You can edit these pages with your own copy and your brand colors in minutes and rapidly publish them for your next opt-in page, live webinar or even for selling a product.
Of course, it is difficult to create a compelling, effective landing page using only few words. But if you take on this challenge, it w
ill make you a better copywriter. The Atomic pages force your focus on the essentials: your offer needs to be good and your words need to be convincing.
We’ve Got Your Back
If you want to get some more help with writing great copy and getting the most out of these landing pages (or any landing page, really), we've got you covered:
- Here's our "Headline Swipe File", which makes it much easier to come up with great headlines.
- If you're a Thrive Member, you can also access this Landing Page Copywriting course, where the original "copy only" page was featured for the first time.
- To find out how to use the webinar live streaming page featured in this set (without needing expensive webinar software) follow this guide.
Copy Only Challenge: Update!
When I first published this post and landing page set, I issued a challenge: create a "copy only" landing page and send it in!
Many readers took me up on that challenge and sent in their very own copywriting focused landing pages. We voted for winners in the team and here's our #1 pick:
This SEO Beginner to Expert offer won us over with the clever use of "you vs. your competitors" as a framing device. The copy taps into the fear of being left behind, while also being crystal clear about what is on offer.
Let me also present the runner-up in this challenge:
The Stop Fighting Fires offer features relateable language in "stuff that others try to dump in your lap". It also makes use of contrasting between the problem (stress, urgency, putting out fires) and the desired outcome (calm and confident work).
How did you like these copy only pages? Will you be making use of the Atomic landing pages as well? Let me know by leaving a comment below!