How this “Atomic” Landing Page Set Will Make You a Better Copywriter

We've released a new set of landing pages for Thrive Architect and they include a challenge for you, as well as a bonus template.

Watch the video to find out what the Atomic landing pages are all about.


This new set of pages is available right now, in Thrive Architect. Just load up a page and open the landing page templates, and you'll see the set listed:

Click the landing page icon at the bottom, then click "Change Landing Page Template"

Writing Words that Convince

If you aren't new to Thrive Themes, then you already know that we are big advocates of what we call Rapid Implementation. It's the idea of getting high priority things done and published quickly, without being distracted by minor details.

The Atomic landing pages (and the included bonus template) embody this idea fully. On most of these pages, there's little more than a few lines of text and one call to action. You can edit these pages with your own copy and your brand colors in minutes and rapidly publish them for your next opt-in page, live webinar or even for selling a product.

Of course, it is difficult to create a compelling, effective landing page using only few words. But if you take on this challenge, it will make you a better copywriter. The Atomic pages force your focus on the essentials: your offer needs to be good and your words need to be convincing.

We’ve Got Your Back

If you want to get some more help with writing great copy and getting the most out of these landing pages (or any landing page, really), we've got you covered:

Copy Only Challenge: Update!

When I first published this post and landing page set, I issued a challenge: create a "copy only" landing page and send it in!

Many readers took me up on that challenge and sent in their very own copywriting focused landing pages. We voted for winners in the team and here's our #1 pick:

This SEO Beginner to Expert offer won us over with the clever use of "you vs. your competitors" as a framing device. The copy taps into the fear of being left behind, while also being crystal clear about what is on offer.

Let me also present the runner-up in this challenge:

The Stop Fighting Fires offer features relateable language in "stuff that others try to dump in your lap". It also makes use of contrasting between the problem (stress, urgency, putting out fires) and the desired outcome (calm and confident work).

How did you like these copy only pages? Will you be making use of the Atomic landing pages as well? Let me know by leaving a comment below!


Author: Shane Melaugh

Shane Melaugh is one of the co-founders of Thrive Themes and in charge of marketing, content and product strategy. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about startups and marketing here.