Dave D
Author Archives: Dave D

How to Publish Your First Facebook Ad Without Hurting Yourself

“It’s not heavy enough for you to hurt yourself. Go for it.”

I heaved, exploded, and grunted as I did my best attempt at a weight lift called a 'snatch.'

It wasn’t pretty, but it established a baseline for my coach so he could pick the best ways to help me improve.

The snatch is a technically complex movement starting with weights on the ground. Through a series of much smaller movements, the weights end up overhead. 

A professional snatch made to look oh so easy...

I could watch all the YouTube tutorials I wanted, but without actually attempting a snatch myself, it’s hard to know my baseline—what parts of the snatch I was already decent at, and what parts needed focus.

Of course, the trick is to make sure you don't hurt yourself when you're finding out your baseline...

Facebook advertising is a complex paid-traffic strategy. Through a series of smaller strategies, you publish your first ad and use it to establish a baseline to see where you need to focus so you can ultimately improve your online business.

And like the snatch, when establishing your baseline with Facebook advertising, your goal is to do it...without hurting yourself your wallet.

If you’ve been wanting to try Facebook ads for your business (or already tried), you might have needed help answering these questions…

How to Get an Easy Conversion Win with Your Facebook Ads

Don’t you love getting a better bang for your buck?

If you’re spending money on Facebook Ads for your online business, every dollar counts.

The better you are at decreasing your cost per action (CPA) (i.e. the average price you pay Facebook for your conversion goal—lead, purchase, add to cart, etc.), the quicker you’ll make money from Facebook ads.

But when you’re new to Facebook ads, or to conversion optimization, it’s normal to feel as ill-equipped to decrease your CPA as a deep-sea tube worm performing brain surgery.

Check out this cool 're-dip strategy' to discover how you can launch a Facebook ad campaign and then use it to help you decrease your cost per lead by strategically increasing the conversion rate of the landing page where you send the Facebook ad traffic.

We used it to increase the conversions (and therefore, decrease our cost per lead) of a landing page by 47.74%…

We Spent $5,311.48 A/B Testing 4 Landing Pages—Here’s What We Learned

...and the revolutionary-business-changing-secret-sauce-landing-page-variation was...


Wait, wait, wait, did you just read we spent $5,311.48 for “Inconclusive”?!​

Yes, but it’s not surprising and was actually a good thing because of the experiment’s primary goal.

I’ll explain the primary goal of the experiment at the end, and you’ll understand why.

However, first I’m going to give you:

  • The 2 mistakes we made so you don’t waste your money making them yourself.
  • All the landing pages we tested.
  • The best Facebook ads we used to drive traffic to the pages.

You can use it all for your own business so you don’t throw your money away, because even though we didn’t find a higher converting landing page doesn’t mean we didn’t learn anything...

What Our 3 Contest Winners Can Teach Us About Building Better Quizzes

Setting the Challenge

Before we launched Thrive Quiz Builder, we not only gave our Thrive Suite users almost a month of exclusive access to the plugin, we also issued them a challenge:

Build a quiz for your business and submit it in under 12 days.

The 3 winners were promised to be featured on our blog and Facebook page where we’d then spend $50 to boost their quiz on Facebook to their specific audience.

Honestly, we weren’t quite sure what to expect. It was a quick deadline with only a live webinar for training... 

Make Your WordPress Website SEO Proof

How can I get my website on the first page of Google? 

That's the question that opens the door into a deep rabbit hole called SEO (Search Engine Optimization).

Soon you'll discover that it's not push button easy to get on the first page of Google...​

Where should you start? What should you do first? What is actually important? And what is not important anymore?

All these questions and more are covered in our new Thrive University course: "SEO if You Don't Want to Learn SEO".

How to Get Perfect Testimonials: 9 Real Emails to Send & 13 Questions to Ask

There is a major difference between a "meh" testimonial and a great testimonial. A "meh" testimonial doesn't really help or show the visitor anything, while a great testimonial can turn last minute resistance into a sale.

The perfect testimonial gets your visitor thinking “Hey, I’m just like this person, and if they can do it, then I can do it, too!”

To have this effect, the best testimonials will indicate a problem, how your business solved it and then give specific details or results.

Here's some examples to illustrate what I'm talking about:

Sly Strategies to Spy Like Jason Bourne in Your Online Business

Do you like feeling naive and out-of-the-loop?

Or do you like being in the know, up to date and aware of the information around you?

When you run an online business there’s a treasure trove of helpful information surrounding you.

The most potent information is provided by your competition, if you know where to look and how to identify the diamonds they’ve left out in the open.

In this post you’ll discover the exact tools and tactics you can use to spy on your competition to find these diamonds.

They’ve already done the hard work and now you’ll be able to piggy-back on their efforts to develop your own profitable strategies, catch up and then stay ahead of them.

You’ll feel like Jason Bourne felt when he discovered he could fight for the first time...suddenly aware of his deadly abilities...

Scarcity: Discover The Massive Psychological Influence Of This One Principle Throughout Time

Want to know one of the best tactics we've found for increasing conversions?


We have found it to be It an amazingly powerful principle for creating desire in our business, and so we were curious to see if we could find any examples of deadlines, restricted freedom or limited resources having astonishing impacts on other events.

The following infographic showcases some of the most fascinating instances from the past where the scarcity principle played a major role in the outcome of events, either purposefully or accidentally.

Avoid Fatal Welcome Email Mistakes With These 3 Expert Solutions

Out of all the emails you send to your subscribers, your first few will have some of the highest open rates. It’s a HUGE opportunity to start building a strong foundation, so you should avoid the massive mistakes so many default to, especially after all the hard work you’ve already done to get the lead.

Trying to figure out the perfect first message to send to start turning your new leads into raving fans & customers might leave you feeling a bit overwhelmed and unsure...

Do you reach out to every lead individually and send a personal message? Do you try to educate them? Engage them? Understand them? Or do you blunder though it and end up sending the same lackluster emails everyone else does?

When I started getting leads on my website, I felt confused on what to do and it reminded me of a dog from my childhood. You might be feeling similar...