Shane Melaugh
Author Archives: Shane Melaugh

JPEG vs. PNG: Why Image Formats Matter for a Fast Website

When you save images to use on your site, choosing the right image format matters.

Why? 

Because the wrong image format means larger file sizes, which means a slower website, which means higher bounce rates and lower conversion rates.

Give me a few minutes of your time and you'll never make that mistake again. Instead, you'll choose the right image format and your site will look better and load faster. 

WordPress Tags vs. Categories – Learn How to Use Them on Your Website

WordPress Tags vs Categories: when should you use them on your blog, and what exactly is the difference between them? If you're reading this, you've probably got some system or other, for how you apply them to your content.

But how much do you really understand about categories and tags? How exactly are they different from each other? And how should you use them to get the most SEO benefit and make your website engaging and easy to navigate?

In this post, you'll discover everything you could reasonably want to know (plus a bit more) about categories and tags.

How to Set Up Conversion Tracking in Google Analytics

If you want to get any kind of useful data out of Google Analytics, you need to set up goal tracking. Once you're Google Analytics conversion tracking is set up—such as opt-ins and purchases in analytics—you can start finding out where your most valuable traffic is coming from, where you're losing valuable traffic and much more.

Read on for a step-by-step tutorial on how to create and track conversion goals in Google Analytics.​

Membership vs. One-Off Courses – Which is the Better Business Model?

If you want to create an information product business, should you sell individual courses or create a membership site?

The answer seems simple: go for the membership! After all, who doesn't want to get paid every month, forever more?

In reality, things aren't quite that straight forward, though. Read on to find out what the best solution really is...

How to Upgrade the Quality of Your Next Blog Post – Content Blocks in Action

If you want readers to flock to your blog posts, you need to offer something more than a mere wall of text. Formatting your blog post and adding elements of interest isn't just a matter of making it look pretty - it's a matter of getting more traffic and shares, too.

In today's tutorial, you'll discover how you can use the Content Blocks feature in Thrive Architect to quickly upgrade a post from text-only to rich, professionally formatted and fully mobile friendly.

Website Makeover: How We Moved a Website from Wix to WordPress & Obliterated its Bounce Rate

For this case study we moved a website from Wix to WordPress. Moving from a totally different platform to WordPress is quite challenging and as a result, there are many interesting lessons in this case study.

For example, you'll discover how we completed a whole website redesign and built out an entire mini-site using just Thrive Architect and the Symbols feature. I'll also explain exactly what we did to fix the one BIG problem the site had (as well as the many little ones).

Finally: a Paid Online Course Solution Thrive Themes Can Stand Behind

A question I'm often asked is:

“How can I create and sell online courses with WordPress?”

I’ve always wanted to have a good answer for this problem, but could never give one in good conscience.

Why?

Because every time I set out to assemble a recommended tools list for building paid online courses, I run into problems. I tried many times, but I never found a solution that addressed my 4 critical concerns.

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