Thrive Automator

Now you can create smart automations that integrate your WordPress site with your favorite plugins and email marketing tools!

Finally, a WordPress automation tool that expands your site's capabilities — without costing an arm and a leg

Ever been frustrated that the apps, plugins and services that power your WordPress site can’t work together — especially when a few key integrations would solve important, but niche needs for your business?

Unfortunately, the best you could do until now was spend hundreds to thousands of dollars a year for yet another 3rd party tool that gets some of your WordPress tools interacting with each other…

But what small business can afford spending such cash to gain edge-case automations that should already be part of your website’s DNA?

That's where Thrive Automator comes in...

It's an intuitive automation plugin from Thrive Themes that allows you to build workflows that pass data between the different apps, plugins and services (including your email marketing tool) that run your business website.

Thrive Automator lives inside WordPress, meaning it can see what’s happening website-wide — all at once. This gives you the power to trigger automations when users log in, fill out a form, finish a quiz, or complete specific lessons in your online course (just to name a few possibilities)…

The list of available actions and triggers is constantly growing!

I’ve just purchased your membership package, and I am so glad I did! You really deliver on your promise of speed — both in terms of UI, and general snappiness. 🙂

And the constant flow of new features is really exciting.

Marcin L

Kudos to you and your team Shane, you guys don't sit idle at all and are always coming up with great new features every day.

I am a fan and have already got 3 of my friends on board and they love Thrive Themes as much as I do!

Mohit T

This is really good insight, as i’ve used a few plugins as mentioned. so tired of buying themes then adding plugins, loving the new theme builder!! my daughter laughs at me every time i say thrive themes is all i use for wordpress. awesome job.

aamirah b

Be part of a great community and upscale your business now!

What Kind of Automations Are Possible with Thrive Automator

Our goal with Thrive Automator is to give you a central hub where you can not only set up automated tasks and workflows between different Thrive Suite plugins, but with your favorite third-party tools too!

This means Thrive Automator provides a gateway for outside developers to integrate their tools to work directly with Thrive Suite — creating an open Thrive Themes ecosystem.

But because the launch version of Thrive Automator is a public beta (for Thrive Suite customers only), the current automations focus on expanding functionality between the Thrive Suite plugins as well as with your favorite email marketing service.

To give you a small taste of what Thrive Automator makes possible, check out the following example automation recipes. Again, this is a just tiny fraction of what’s possible with Thrive Automator — especially as it matures out of beta:

Start an Evergreen Countdown Campaign for a Limited Time Offer After a Student Completes the Free Lessons in an Online Course

Traditional WordPress LMS plugins can’t help you market and sell your online courses — but Thrive Automator can. How?

Thrive Automator can trigger a Thrive Ultimatum countdown timer that promotes a premium course for a limited time after visitors complete the initial free lessons of that course.

For online course creators, Thrive Automator will help you sell more.

Add a Customer to Your Mailing List After They Purchase One or More WooCommerce Products

Ever been frustrated that you can’t add new customers to your mailing list when they purchase one of your WooCommerce products?

Regardless of what email marketing service you’re using, Thrive Automator now makes adding new customers to your mailing list after purchase stupid simple.

You just create an automation that adds WooCommerce customers to your email list as soon as their WooCommerce order has been completed... that's all there is to it!

Add Tags to Your Email Subscribers When They Complete Specific Lessons or Modules in Your Course

Want to track how individual students are progressing through your online courses so you can do more targeted support and marketing for them?

Then just create an automation that adds email marketing tags to student accounts whenever they complete a specified lesson or module in your online courses.

Sounds simple, but think about all the advanced email marketing you can now do using this new tagging capability. Thrive Automator takes your email marketing to the next level.

Enroll a Quiz Taker in an Online Course When They Achieve a Certain Quiz Score

Wouldn’t it be cool if your online quizzes could do way more than just generate new leads for you? What if a quiz could perform actions based on the results your individual quiz takers receive?

Thrive Automator makes more post-quiz actions possible.

For example, you can enroll your quiz takers in one of your online courses when they exceed a certain score. Your online quizzes are about to get a whole lot more interactive.

Start an Evergreen Countdown Campaign for a Limited Time Offer When a Subscriber Tries to Access One of Your Premium Courses

If you’re an online course creator, what happens when a basic subscriber tries to access one of your premium course lessons?

With Thrive Automator, you can turn that unique type of visitor interaction into a targeted sales opportunity.

Instead of displaying a generic “For customers only” notification, you can create automations where countdown timers offer sales boosting, limited time discounts for inquisitive students instead!

How Thrive Automator Works

Unlike other overly complex task automation tools, Thrive Automator is both simple to use and comes with Thrive Suite!

Here’s how it works…

Open Thrive Automator's Dashboard

First, open the Thrive Automator dashboard (in the backend area of your WordPress site) and click the “+ Add New” button to start creating new automations:


Next, select from our growing list of visitor, subscriber, student and customer based behavioral "Triggers" to start your automations. 

Here’s a taste of the growing Thrive Automator triggers you can currently choose from: 

WordPress Site Triggers

  • Create an account on your WordPress site

  • Log into or out of your WordPress site
  • Password reset
  • User profile update

WooCommerce Store Triggers

  • Purchase a product
  • Complete an order
  • Get refunded
  • Change the status of a product or order

Thrive Quiz Builder Triggers

  • Complete a quiz

Thrive Apprentice Course Triggers

  • Enroll in a course or bundle

  • Complete a (free) course lesson or module
  • Purchase a course or bundle
  • Attempts to access a restricted course

Thrive Architect & Theme Builder Triggers

  • Submit a lead generation or contact form


Now that you’ve selected a trigger, you’ll need to apply a "Filter" so your automation is carried out with surgical precision. 

For example, if you select one of the Thrive Apprentice course triggers, you can use the filter step to focus which course (or courses) your automation must be applied to. Note that the list of available filters you'll see in this step will change depending on which trigger you selected in the previous step.

Here’s a few examples of how filters can be used to make your automations incredibly granular:

When a student enrolls in a course, add an email tag, BUT ONLY for courses from a specific teacher. 

When a visitor submits a form, add them to an email marketing service, BUT ONLY for forms embedded on a specific page AND that contain a telephone number.

When a visitor completes a quiz, give them access to a specific Thrive Apprentice Course, BUT ONLY IF the quiz result is above 80%.

As you can see, the number of automation possibilities you can create Thrive Automator is limitless!


But sometimes it's important that certain steps in your automations don't happen instantaneously — and that’s why Thrive Automator was built with powerful "Delay" options. 

Assign delays (specified in minutes, hours, days, weeks, months or even years!) to have each of your action steps fire exactly when you want them to.

And if you need to add multiple actions to a single automation, you're free to mix and match your trigger timing as necessary. Set up one action to fire immediately with the next action firing after a delay. Whatever you need!


The last part of setting up any automation in Thrive Automator is to pick an "Action" from our growing list of available options.

Like the filter step, these actions will dynamically change depending on your chosen trigger. New actions are being added to Thrive Automator all the time!

Here are some of the actions that are currently available:

Enroll the user in a Thrive Apprentice course

Remove the user form a Thrive Apprentice course

Start a Thrive Ultimatum Campaign

Add the user to an email marketing service

Add a tag in an email marketing service

Add a WooCommerce product to an order

As you can imagine, this action list will start expanding quickly as we mature Thrive Automator out of Beta and roll out our open ecosystem app store!

That’s right, a wealth of 3rd-party integrations with Thrive Automator is right around the corner...

Built To Be Developer-Friendly

Thrive Automator was built from the ground up to be developer-friendly and cultivate a growing ecosystem of 3rd party integrations. In fact, we wrote the code base to be readable and human — along with easy-to-follow developer documentation.

If you know a developer that creates WordPress plugins or off-site software, invite them to get involved by joining our developers community, reading our developer documentation, and integrating with our API. It's simple!

Just think about the possibilities… 

Once a developer integrates their own triggers and actions with Thrive Automator, suddenly their software can pair with everything else in the ecosystem through Thrive Automator's easy-to-manage automations!

What Can You Expect Next?

You might be wondering why we released Thrive Automator in “Public Beta” and what we have in store for you next… 

Well, buckle up cause it’s going to be a wild ride!

Future Milestones For Thrive Automator

An App Library, where you can discover 3rd party integrations that extend Thrive Automator even further.

Outgoing webhook actions, so you can trigger off-site services.

Dynamic data, so the data you pass to actions can adapt dynamically to triggers.

Send email action, so you can get notified or notify your visitors when trigger conditions are met.

More universal triggers and actions that will help you build even more powerful automations.

But that’s just the beginning… 

These milestones are what we already imagined for the product. However, we’re looking for as much feedback as possible to make Thrive Automator exactly what YOU need...

We Need Your Help Shaping Thrive Automator

The primary reason we released Thrive Automator as a public Beta rather than waiting for the above milestones to be completed is because we need your feedback!

As you can see, there’s an infinite amount of possible Thrive Automator triggers and actions we can add to the plugin, but we want to focus our development roadmap on what’s most requested by you our customer. 

So please, play around with the plugin and let us know what new triggers, actions, integrations, features and functionalities you feel are currently missing and would like to see added next.

Let us know what Thrive Automator is currently missing...

We’ll be monitoring the answers to this survey daily and will use it as our guiding light for future Thrive Automator development. 

That means this is YOUR opportunity to help us shape Thrive Automator to be most helpful for your business!

NOTE: The above form is for feedback only — NOT for technical support.

If you have trouble with the existing triggers and actions, please contact our support team so they can investigate and help you out as quickly as possible.

Get Started With Thrive Automator

Thrive Automator is exclusively available as part of Thrive Suite.

Thrive Suite Gives You Access to Every Thrive Tool:

Thrive Theme Builder 

Visually create your WordPress website

Thrive Architect

Drag & drop landing page and content builder

Thrive Quiz Builder

Collect leads with quizzes

Thrive Leads

Build your mailing list faster

Thrive Optimize

A/B test landing pages for better conversions

Thrive Comments

Increase website engagement with gamified comments

Thrive Apprentice

Build professional online courses

Thrive Ultimatum

Create evergreen countdown campaigns

Thrive Ovation

Collect and display testimonials on autopilot

Thrive Automator

Build smart automations between your plugins and marketing tools

I would heartily recommend Thrive Suite because there is so much value. In addition, I am not a coder or even a website builder but Thrive plugins make it so much easier. I can create everything myself which of course, is much less expensive. Besides, it is fun!

Sherwood Tucker  I  THRIVE CUSTOMER




Paid annually ($228)

  • 30 Day Money Back Guarantee
  • Install on up to 25 Websites
  • Unlimited Support
  • Unlimited Updates




Paid quarterly ($90)

  • 30 Day Money Back Guarantee
  • Install on up to 25 Websites
  • Unlimited Support
  • Unlimited Updates

Our 100% Satisfaction Guarantee

If, for any reason, you don't like Thrive Suite, you can get a full refund anytime within 30 days after your first purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.

It's not often that you run into a company with great products and smart people. Such is Thrive, smart people with great products.

Thrive towers above the competition. That's my scorecard 100%!

Nicholas O

Just.....unbelievable. You guys are AMAZING. You have created a set of tools so that little guys like me can create a fully functioning online business, AND make it look good! I am so proud to be a Thrive member. Sending lots of gratitude your way.


 My Thrive membership is hands down the most valuable (and irreplaceable) set of marketing tools I use.

Matthew N

Frequently Asked Questions

Is Thrive Automator included in Thrive Suite?

Yes it is!

I have an idea for a cool automation — where can I submit my idea?

That’s amazing!

You can submit your ideas and suggestions on this feedback form

This form is closely monitored and will guide our product development roadmap for Thrive Automator.

Will XYZ plugin or app integrate with Thrive Automator?

We’re actively contacting 3rd party developers to integrate with Thrive Automator. And you can help us with that!

If you want us to add a 3rd party integration to Thrive Automator, please ask them to get in touch with us! Send them to this page where they can find all the information they need to develop their integration with Thrive Automator.

Also, let us know about your integration ideas & requests via this feedback form so we can gauge interest for specific 3rd party tools.

What happens if I don’t renew my Thrive Suite license?

Your existing website, opt-in forms, landing pages, quizzes, automations, etc. will stay intact and working. 

However, when your subscription period ends, you will lose access to our 5-star Thrive Themes support, future Thrive Suite updates and our premium templates. These benefits require an active Thrive Suite license.

What can I expect in terms of updates and new features?

As you can see, we have a very ambitious development roadmap for Thrive Automator and our other Thrive Suite tools.


Every 3 weeks, we release new features, improvements, templates and more so the value Thrive Suite gives you is constantly growing.

Last year we added 118 new features, one completely new tool and tons of premium templates to Thrive Suite. 

As a Thrive Suite customer, you get access to it all!

Since Thrive Automator is currently in public Beta, does that mean it will have bugs?

No, Thrive Automator is fully tested and all the triggers and actions that are currently available will work on your site without problems.


The reason we’re currently referring to Thrive Automator as a “public beta” is because the available triggers and actions are just ramping up and we’re actively looking for your feedback

Let us know what integrations and functionality you want added to Thrive Automator so it becomes the best possible product for your business needs. 

I have Thrive Suite or an active legacy Thrive Membership already. Do I need to buy Thrive Automator separately?


As an active Thrive Suite customer or legacy Thrive Member, you get access to Thrive Automator at no additional cost! 

Simply go to the Product Manager and install Thrive Automator to start using it.

Is Thrive Suite a subscription?

Yes, Thrive Suite is purchased on a quarterly or yearly subscription basis.

Do you offer refunds?


We have a 30 day — no questions asked — refund policy. 

Simply contact our friendly support team and they’ll sort you out.

Be part of a great community and upscale your business now!