What About Black Friday and Other Seasonal Sales?

Will there be a Black Friday sale for Thrive Themes products? What about a Cyber Monday deal?

​This is a question we get asked a lot, around this time of year.

Read on to find ​out about the answer...


The short answer is: no.

We don't do Black Friday or any other seasonal sales. But this year, we are doing something special based on all sales of the Thrive Membership (see below).

First, let me explain why we don't do any seasonal sales, here at Thrive Themes. It's not because we forget about these occasions or because we just don't care. In fact, we have some very strong reasons for not participating in sales.

Here are the most important ones:

#1 Fairness, Buyer’s Remorse & Overpriced Products

Imagine you became a Thrive Member 3 weeks ago and now you find out that we offer some crazy discount on Friday. How would that make you feel?

Disappointed? ​Betrayed? Maybe even a bit angry?

Those are not feelings we want our customers to have.

We strive to treat every single one of our customers fairly and we do not want anyone to feel buyer's remorse.

Treating our customers fairly also means that we do not overprice our products.

Feel free to take a look at some our our comparison pages (such as Thrive Leads vs. OptinMonster or Thrive ​Architect vs. LeadPages) and you'll soon discover that we offer tons of value at a very competitive price point.

In fact, you'll see that many competing solutions do less than Thrive Themes products while costing substantially more.​

This is, in part, because we keep improving our products and adding new ones, whereas our prices remain constant for long periods of time.

As our products improve and expand, the value of what we offer goes up and so, every once in a while, we increase our prices to match. You can be sure of one thing:

The price you see now on our website is and will always be the lowest possible price so you'll never regret your purchase.​

#2 Rapid Implementation

On top of treating customers poorly, offering price discounts also encourages a behavior we we are not at all in favor of: procrastination.

If there are sales every few months, then it's understandable for people to stay on the fence and put their projects off for "later". After all, why pay full price now when you can just wait for a sale? And why jump on this sale when the next one might be even cheaper?

Procrastination ​is a very common and very detrimental problem among entrepreneurs and we don't want to contribute anything to it.

To the contrary: we believe in rapid implementation

​Rapid implementation means that you get a "good enough" solution out there fast, so that you can use real world feedback to improve quickly.


Your chances of ever creating something great can be predicted by your ability to DELIVER something simple.

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That's why in products like Thrive Leads, Thrive Quiz Builder and Thrive ​Architect you'll find templates that you can use immediately without any customization necessary.​ And it's why a lot of our writing and teaching is based around the principle of shipping things quickly.

Waiting for seasonal sales to make a buying decision prevents you from taking action, which is the exact opposite of this approach.

​If you have an online business and you want to accelerate its growth, the perfect time to purchase our tools is now.

#3 Congruent Value

For some products, it makes sense that getting them NOW costs more and that at a later point in time, you may get the same product for a much lower price.

Take a smartphone, for example. When it's brand new, the phone is at the peak of its value. The more time passes, the more outdated the technology becomes and the lower the value of the phone, compared to other, newer entries in the market.

In this case, seeing a 50% price cut on an older model during a sale makes sense and it's not something that screws over the customers who bought the phone when it was new.

With Thrive Themes products, we strive to do the exact opposite. This is why we do special offers when we launch a new product. At the very beginning, you can get the product for a lower price. This is not unfair to anyone, since no one paid a higher price for the same thing, previously.

But it also makes sense in terms of the value of the product. Our products get better over time, as we add more features and improvements. That means it would be doubly unfair to offer them at a lower price, later. You'd be getting a more valuable product at a lower price than previous customers.​

Our Charitable Black Friday Special

​With all that said, we are making an important exception this year. Instead of offering a discount, we will be giving to a good cause.

And not just any good cause, but one that's perfectly aligned with our mission at Thrive Themes: to empower small businesses and entrepreneurs, because small scale entrepreneurship is a force for positive change in the world.

Here's what we're doing: we will be giving 50% of all revenue generated from new Thrive Membership sales during Black Friday to Kiva.

​Kiva is a direct-giving, interest free microloan platform. These loans go directly to entrepreneurs in poverty-stricken and under-developed areas and go towards things like paying for someone's education, building fencing around farm land, buying farming equipment or bringing electricity to a small community.

Most importantly, this is not charitable giving that ends up making a community dependent on more charitable giving. These are interest free loans that are used to start or grow small businesses and are then paid back. And once they're paid back, they are given to someone else in need, again as an interest free loan.

​If you'd like to know more about why I support micro credit and direct giving specifically, this book is a good read.​​​

​Summary of Thrive Themes UnBlackFriday

  • ​50% of revenue from Thrive Membership sales during Black Friday go to Kiva.org
  • This is worldwide Friday, starting in the ANAT time zone and ending in SST. In other words: no matter where you are in the world, if it's Friday, it counts.
  • ​To join in, become a member on Friday (if you're not a member yet). Or tell your friends to join on Friday (if you're already a member).

What's Your Take On This?

That's our reasoning for not doing any seasonal sales. I'd love to know your thoughts on this, too. How do you feel about sales? ​What do you think about our charitable giving instead of slashed prices special? Let us know in the comments below!


Author: Shane Melaugh

Shane Melaugh is a co-founder and the CEO of Thrive Themes. When he isn’t plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about startups and marketing here.