Don’t you love getting a better bang for your buck?
If you’re spending money on Facebook Ads for your online business, every dollar counts.
The better you are at decreasing your cost per action (CPA) (i.e. the average price you pay Facebook for your conversion goal—lead, purchase, add to cart, etc.), the quicker you’ll make money from Facebook ads.
But when you’re new to Facebook ads, or to conversion optimization, it’s normal to feel as ill-equipped to decrease your CPA as a deep-sea tube worm performing brain surgery.
Check out this cool 're-dip strategy' to discover how you can launch a Facebook ad campaign and then use it to help you decrease your cost per lead by strategically increasing the conversion rate of the landing page where you send the Facebook ad traffic.
We used it to increase the conversions (and therefore, decrease our cost per lead) of a landing page by 47.74%…