Thrive Leads  vs. OptinMonster

Trying to decide between Thrive Leads and OptinMonster? Read this first.

Key Differences: Thrive Leads vs. OptinMonster

These products have a lot in common, but you’ll soon notice they are fundamentally different.

OptinMonster is a hosted solution, while Thrive Leads is a WordPress plugin.

This means that you’ll be able to use OptinMonster on any CMS such as Shopify, Prestashop, Drupal,... while you can use Thrive Leads only when you have a self hosted WordPress website.

For the sake of this comparison, we are going to assume you have a self hosted WordPress website and that you’re looking to find the best solution for building your email list.

In case you’re using another CMS, OptinMonster is probably a good solution for you.

You’ll find out the features of the different products, what they both can or cannot do, we’ll compare pricing and more in the hope you’ll be able to make an informed buying decision. 


Thrive Suite - Quarterly

Thrive Suite - Annual

Thrive Leads 




  • Access to Thrive Theme Builder
  • Access to all Thrive Themes plugins
  • Activate on 5 sites
  • Updates Included
  • Support Included

OptinMonster Basic

OptinMonster Plus

OptinMonster Pro




  • Features depend on subscription level
  • Activate on 1, 3 or unlimited sites 
  • 1 Year Unlimited Updates
  • 1 Year of Unlimited Support

Feature Comparison

General Features

Thrive Leads




Integrates With All Major Email Services

Connect With Any Custom HTML Form

1 Year of Customer Support

Lifelong Updates

Money Back Guarantee

30 days

14 days

14 days

14 days

Opt-in Form Types

Thrive Leads






After content forms

Opt-in widget

Content lock

In line forms

2 step opt-in forms

Slide in

Screen filler

Scroll mat

Yes/No forms

Social Media lightbox

Multiple choice forms

Asset delivery

Mobile specific lightbox

Custom ecommerce lightbox

A/B Testing Features

Thrive Leads




A/B testing design

A/B testing different opt-in types

A/B testing triggers

Set and forget automatic A/B test winner option

Integrated analytics

Automatic traffic optimization during tests 

Triggers and Targeting

Thrive Leads




Exit intent


Targeting by category

Targeting by page/post

Targeting by tag

Targeting by referral source

Time triggered opt-in form

Scroll % triggered opt-in form

Reaches specific content triggers opt-in form

Real time behaviour automation

Cookie content triggers opt-in form

Campaign scheduling

Hide Lightboxes for newsletter subscribers

Hide all opt-in forms for newsletter subscribers

Show different offers to newsletter subscribers


Thrive Leads





Drag & Drop form builder

Custom confirmation message

Custom confirmation page

Mobile Responsive Opt-in forms

Opt-in form animations


When looking at these comparison tables, it is fair to say that the only really useful comparison is between Thrive Leads and OptinMonster Pro.

So let’s dive in a bit deeper and compare some of the most important features of any list building solution.

Conversion Optimization

You want as many visitors as possible to become subscribers, right?

That’s why conversion optimization is super important. By optimising your conversions, you’ll be able to get more leads with the same amount of traffic.

Conversion optimization is at the core of Thrive Themes and Thrive Leads is no exception.

Testing what works is the only way to make sure you’re always optimizing your opt-in forms that’s why Thrive Leads was built to make A/B testing super easy.

You can not only test different design elements, but also different opt-in form types, triggers and more against each other.

The integrated analytics show you immediately what’s working best for your business and the automatic winner option allows you to set up an A/B test and let the plugin decide when to start showing only the best one.

OptinMonster is more concerned with offering a personalized experience to the visitors, (which we will go into detail in the next section) than with optimizing the conversion rate of the opt-in forms.

They offer the basic options to help you get better results such as A/B testing the different elements on your opt-in form.

This is easy to set up. You can copy the original form and change the text and the images.

To show opt-in statistics, OptinMonster integrates with Google Analytics.


This allows you to see conversion rates without having to connect to your Analytics account but will not help you make an informed decision about the results your opt-in form A/B test is getting.

Personalized Visitor Experience

The fundamentals of sales are to sell the right product to the right people at the right time. The same is true for your opt-in forms.

If you can show a specific opt-in offer to the right visitor at the right time, you’re guaranteed to get better results.

Because Thrive Leads is a WordPress plugin, installed on your website, you can target any content in any way.

You can show opt-in forms based on pages, posts, tags, categories, specific parts of the content, etc.

These targeting and trigger options give you the power to show relevant opt-in offers when your visitor is ready to sign-up.

Once a visitor becomes a subscriber, you can use the Smartlinks feature to make sure you’re not showing the same opt-in offer to your subscribers anymore.

Smartlinks allows you not only to hide light boxes and other opt-in forms from your current subscribers, it even allows you to show something else instead.

You could chose to show a special offer, a webinar subscription, a Facebook like button, and more.

This will give you full customization over the experience of your subscribers and visitors to your website..

OptinMonster has many advanced targeting options that are cookie based.

This means you’ll be able to customize the visitor experience based on his behavior as long as he’s using the same computer and didn’t delete cookies.

You can to set up rules to show an opt-in form that targets visitors after a certain number of pages visited, after visiting specific pages, first time visitors vs returning visitors and more.

OptinMonster has page, post and category targeting through the WordPress plugin and allows you to hide the light box for current subscribers.

The cookie based targeting options will give you a wide range of options to personalize the experience of each individual visitor on your website.


Customization & Design

You probably want your opt-in forms to match your website and brand, right?

And what about showing social media like buttons, coupons or event invitations instead of an opt-in form?

That’s where design and customization will come into play.

Thrive Leads has a full blown drag & drop visual editor integrated with the plugin.

This allows you to build any opt-in form design you like in minutes without coding.

You can start from scratch or use one of the many templates to customize.

The visual editor also allows you to use the opt-in form area from any type of opt-in form to create other types of content.

You can add video, social media elements, coupon codes, webinar registration forms and much more.

OptinMonster allows you to point and edit the different elements on the template and has the Canvas function if you want to start from scratch.

Canvas is available for some types of opt-ins such as light boxes and slide-in.

To customize the form, the user needs to add custom CSS, HTML, embeddable code or shortcodes to create your personalized opt-in form or other type of content.




OptinMonster Basic and Plus level are missing many of the features you need if you’re serious about lead generation.

Having a (very) limited choice in opt-in form types, triggers and targeting will quickly get in the way of your list building growth.

OptinMonster Pro comes with most of the features you need and has behavioral trigger options that can become interesting when you’re running an ecommerce store on a platform like PrestaShop, Shopify or Magento.

But if you’re really serious about growing your email list, you’ll need data.

Accurate data is the difference between thinking an opt-in form is working and knowing an opt-in form is working

.Which post is bringing in leads? Which opt-in form converts most subscribers? What opt-in offer is working best? Etc.

This is where Thrive Leads excels.

The A/B tests you can run from within your own website will inevitably help your opt-in forms convert better.

While both solutions offer professionally designed templates, the visual editor included in Thrive Leads opens up a whole new world of customization options without coding.

Finally, if you’re using OptinMonster you host your opt-in forms on their platform. This means you don’t own them so when you cancel your subscription, no opt-in forms will be shown on your website anymore. And at a yearly subscription fee of 199$ (which is more than double of the one time fee you would pay for Thrive Leads) this can become very expensive over time.

Thrive Leads: Start Building Your Email List Faster

Get instant access to the list building solution that's created by a team of people who are obsessed with conversion optimization.