Build More Beautiful Blog Posts & Landing Pages Faster with Content Blocks in Thrive Architect

Matt   179

We've released a new feature for our Thrive Architect plugin for WordPress that makes it easier than ever before to create professionally designed content quickly.

It's a new Thrive editor element called the Content Block and provides you with predesigned template blocks that are 100% customizable to meet your website's unique needs.

We created this new element to help you build better looking content faster with far fewer editing steps.

Watch the video above and read the post below to learn exactly how the new Content Block element will help you create professionally designed landing pages and higher quality blog posts in waaay less time.


What are Content Blocks?

The new Content Block element gives you the flexibility to fully customize predesigned content quickly without having to repeat the same editing steps over and over again.

Once you update to the latest version of Thrive Architect, you'll notice a new element in your Thrive editor right sidebar... the Content Block:

The new Content Block element is located in the right sidebar of the Thrive editor.

When you drag and drop the Content Block element into your Thrive editor window, a gallery of several predesigned Content Blocks will appear from which you can choose what you need for your blog posts and landing pages:

Upon dropping a Content Block element into your Thrive editor window, the predesigned Content Block gallery will appear.

To help you find what you're looking for faster, the Content Block gallery can also be filtered based on Categories (My Favorites, Product Review, Blog Post, Company, Content Pattern, and Podcast) as well as by Block Types.

For example, if you're trying to write a product review article for your blog, you can simply click the "Product Review" category to filter for all the available product review designs.

You can then preview any Content Block design you're interested in using (within the gallery window) by clicking on it:

You can preview each Content Block design you're interested in using within the Content Block gallery window.

Then, you just click the green "Insert Into Content" button to make it appear within your editor window.

To learn more about how to use the Content Block element across the posts and pages of your website, watch the video above and check out our Thrive Knowledge Base article on the new element here.

We Need Your Help

So now that you've seen Shane's video about the new Content Blocks element, what kinds of Content Blocks would you like to use to build better content faster on your website?

Help us make the perfect Content Blocks for you in our future Thrive Architect releases by telling us what use cases and types of content would be most beneficial for your online business by leaving a comment below!

by Matt  May 8, 2019


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  • Love it! Great how you provide useful pre-designed templates with such a feature. You’re making it easier and easier for us to look good. So very impressed with how you continue to add useful features to Architect. Your stock continues to rise with me and I am sure many, many others. Keep it up.

  • What would be REALLY cool is if you guys built in a way to upload your own designs and then let the community vote on them, add tags, etc. This would be an AWESOME feature and push Thrive Architect to the forefront of all page builders. It would also be great if I could publish my elements/blocks privately to the cloud so I can use them across my 80 WordPress sites.

  • I absolutely LOVE this new feature… and I’d love to see an option for us to create and save “Content Blocks” to our own gallery.

    That’s just the start though. A selection of content blocks designed for Squeeze pages, one of high-conversion elements for landing pages, etc. This new feature truly opens up a whole world of possibilities.

    Love you guys… and thank you so much for this!

    • Thank you for your suggestion, Miguel! We’ll definitely be releasing more content blocks for things like landing pages and other purposes.

      And we’ll see if we can do the thing with saving your own blocks as well.

    • here’s a little workaround that made this “feature” work for me:
      1. put a content box on your webpage
      2. drag and drop the content BLOCK into the content BOX
      3. adjust
      4. save

  • GREAT Addition!!!
    I’ve liked the transparent feel you get from a section with in the website. I wish I knew what to call it to help me explain to you what I mean. Let me just say, various “styles” could be added to help build a site quicker and easier.

  • This is great. Thanks, Shane. I would love to see a “Benefits” (product features and benefits) content block.

    One other feature not related to this is calculation forms (product pricing calculator). This would be a great addition.

  • Fabulous enhancement.
    Thank you.

    Primary use cases for me will be:
    – online courses
    – book descriptions (but I suspect I’ll be able to adapt review blocks)
    – information tables – especially as Google loves these. Can you attach metadata to them?

    Also hoping (and expecting) when I do my plugin updates at the weekend that I’ll find we can save our content block customizations and access them easily, as for other elements.

    • Thanks for your feedback, Mike! You can’t create or save your own content blocks yet (it’s a bit more involved than saving templates or symbols), but we’ll see what we can do.

  • This is awesome.
    Here are what I would like to see.

    Content blocks that encorporate ads and adsesne.
    You see, the challenge is that; just putting ads over in the right side bar doesn’t get many clicks.
    But, having the ability to put them in a content box that has an image, or text side by side or wrapping it that follows the adsense guidelines so that the ads are in context and not an afterthought would be amazing!

    Content blocks that allow us to insert mini squeeze pages and lead generation would be fantastic.

    Thanks, Patrick

    • Interesting idea regarding AdSense blocks. We hadn’t thought of that. Thanks for sharing, Patrick!

  • Can I save a content block as my own and reuse it on another post(s) after I edited one of yours?

  • This is awesome…especially since I have been trying to stylize blog posts for a while now and it take a chunk of time to create all the boxes and such to make them look great…thank you! I’m really happy I selected you as my core theme going forward.

    One thought and maybe I can already do this is around video snippets. I do a lot of speaking and so I am going to edit down my speeches and take a bunch of clips and insert into blog posts along the way as well as pages on my site. If there is a way to have some styles available for easy drop in of video with some stylized text around it that would be awesome. Thanks again…

  • Online courses! Content blocks could make an onlline course look appealing to people with limited internet skills (and also to all the others, of course!)!

  • I’d love some multi column “footer” & “header” blocks that are optimised for smaller devices – tablets / mobiles. Maybe with a phone icon and click to call number / custom menu / logo etc

    I find it extremely time consuming getting these elements to work well on all devices – particularly landscape view on tablets where the contents spills over several lines because the width is a tad too wide for responsive view

  • Fantastic feature! Can’t wait to be able to use Thrive Theme (out of beta testing) with Architect. This pair will rock. Having CTA for books and giveaways with transparent background would be cool too.

  • Wow, this is going to save many of us SO much time guys – what a great addition. Thank you.


    • Thank you very much, Alexander. Great to see you’re so enthusiastic about this feature. 🙂

  • Ah that is awesome, great stuff! I was just thinking of designing my own podcast content box, but now I see that won’t be necessary and I can use the predesigned podcast content block, thanks!

  • Excellent feature – thank you! Will definitely make writing content much easier.

    Would like to have content blocks specifically for Sales Landing Page elements.


    • Thanks for your comment, Sue! We will get to work on landing page and sales page related content blocks soon. 🙂

  • awesome!
    Im not sure if your content blocks for blog
    cover what i need, but i basically want to have a nice basic blog post design in terms of margins etc, and for text block sections and headlines/subheadlines, so i can just drag and drop and overall it looks all good together, like all your blog posts.

    I dont want to have to tinker with headlines, text blocks and overall blog post design so it workswell together.

    Lastly:do you think the next gen theme could be released within 2-3 months?


    • Thanks for your input, Oli! We will add the blog layout idea to our list.

      We don’t have a release date for the theme yet, but we will publish it as soon as we have a release date.

  • Matt, you’re right. I DO love these new features! Almost makes me want to blog more frequently 🙂

    I haven’t taken a peek at the Content Blocks that are available, but off the top of my head, the ones that would be most useful to me would be: testimonials; pull-out quotes; product recommendation; and why not a video playlist or gallery?

  • Cool. Now how can I replace the blog header/nav to a custom nav/header? Makes no sense compared to my other pages built in architect.

    • Do you mean replacing your theme’s header? We don’t have a feature for that yet, I’m afraid.

      • The flexibility that comes with creating custom headers only makes sense to be applied to the main theme, especially since the old themes will be replaced by the new Theme Builder soon. [Hopefully? 🙂 ]

        The content blocks feature is absolutely amazing and such a time-saver! But, like Christopher said, if it gets injected into the main theme (without back-end coding involved), any blog post you create just looks terrible and totally off-brand.

  • Hi just watched, and updated the site plugins. I’m looking around so it might be there, I want a page that organizes the tags. So if the reader only wants to read about one type of content, then they click on the block titled that content topic. I can do it now in a way but it’s not clean.

    • Hi Chels,

      Do you mean this as something to filter content within a single blog post, or across many blog posts on your whole site?

  • Would love product photo galleries(woocommerce) & ability to add woocommerce variation blocks if possible

  • Great feature! I would love to see a table with individual cells where the content can be hidden or revealed with a click. I currently use the toggle inside a table cell for this purpose but the design options are very limited. It would be great if this can be done with the content block feature and saved and reused. Thanks for listening!

  • Excited to use this feature to create fast blog posts for my interviews and media appearances. I’ve been frustrated that WP doesn’t allow duplicating pages. I have the format, just need to change the details. This is going to save me so much time. Now I can create all those posts that have been waiting for me to find the time. Bam! Thanks team you’re the best!

  • Hello. This looks great. I realize this is likely not possible, but it would be awesome if you could add an audio player for podcast episodes where we just have to drop the link to the MP3 file. Thanks for all you do.

    • Hi Molly, spoiler alert… if you updated Thrive Architect to the latest version, search for audio element 😉

  • This is awesome. I’ll take them for a spin and will report back on ideas should that be necessary. Thanks, Thrive!

  • Awesome feature!

    I would like to see blocks to create:
    – home pages
    – product/service/sales pages
    – about me/us pages
    – contact pages
    – online course pages

    Blocks that come in mind are:
    – page headers: full width background section with background color/image and title + sub title
    – features/benefits
    – products/services: I always spend a lot of time styling mostly 3 columns with products or services
    – call to actions: I build a lot of funnels with an e-book followed by a free strategy session; I always spend a lot of time styling 2 columns with in the 1st column a CTA for the e-book (button -> popup with optin) and in the 2nd column a CTA for the free strategy session (button -> page)
    – why us
    – portfolio/image gallery
    – case studies
    – customer logo’s / as seen on … (trust factors)
    – course content (for sales page)
    – video lessons
    – course downloads/resources

    I think that is enough to keep you busy… 😉

  • Just awesome as usual. I won’t even say what I want because everything you ever put out I didn’t know I wanted till you put it out. It’s the Henry Ford effect.

  • I would love a content block to market all our products on a page — our products are mostly books — so the content block would be an image of the book — a brief description with link to a sales page — and then buttons for buying print version, digital version, and Kindle version.

    This is an awesome new feature!! Thanks!!

    • Thanks for your comment, Cher! Take a look at the “resources” blocks we’ve already released. There are some there that I think fit the bill for what you describe very closely.

  • How do you drop a content block into a blog post? My understanding is that you can’t edit blog posts in Thrive Architect, apart from just opening up the blog content and changing text. Has something changed? I’d love to be able to create and design my blog posts in Thrive Architect.

    • Hi Peter,
      You can edit blog posts with Thrive Architect. You just can’t load landing pages on a blog post. But everything else in Thrive Architect works on blog posts just as on pages.

  • Nice new feature , hope you add more templates for portfolio presentation especially logo design presentation .

    you know some times it includes a lot of things like Inspirations ,Logo variations , Colors,​Fonts ,
    and sometimes it be more options with different ideas ,option 1 , option 2 ,, ect and each of options might includes those sections Inspirations ,Logo variations ,, ect

    Its takes long time ! i designed the same thing for my website last year its fine but i’m not satisfied enough about it !

    for sure waiting more templates in different genres .

    by the way I feel the new thrive theme builder is going to come pretty soon.

  • LOVE THIS!!!!
    Was tired of having to save everything as a template, plus my design skills are not nearly this good, so again I LOVE THIS FEATURE!

    Thank you Thrive team!

  • I have my content by video show, not podcast, so a content block special for video, and show notes would be awesome

  • Sweet, I like that feature, very nice, thanks. My suggestion for more content blocks, I think we can all agree with website necessity – having extra content blocks that are tailored for a home page, about page, service page, catalog page, contact page, and the sale page would make sense to have for the basic need for website development when you think about it. Hope that help.

      • Sure thing Shane, thanks for adding this feature, pretty cool. I just thought that having this content block feature – it would be nice to have some designed content blocks for each necessity section that goes for each necessity pages which would cover the whole thing really.

      • Hey Shane, I was thinking about this further and I would like to add more suggestion so that I can be more specific. It would be great to add content blocks for all the necessary pages that I mentioned before. But, it would also be great to add content blocks that target each section.

        For example, it would be great to have content blocks that target Intro, header, menus, the above the fold section, slide blocks, optins, step by step, diagrams, text grid, benefits, portfolios, testimonies, team, video or video optin, counter, scarcity clock, storyboard/section, a catalog list section, and so on.

        I know that it will take time to create on your end, but it would be great to add these kinds of content blocks. I think everyone would agree – that would be nice. Thanks for listening.

  • Good news because I’m about to re-launch my blog section and I need something appealing, modern and easy to use. We need to aim to the final user who would enjoy great content within a great design!



  • The best content/page builder in the business just keeps getting better— I absolutely love the new addition! Kudos to everyone at Thrive Themes! Would love to see content builder elements for ecommerce (i.e. WooCommerce). Thanks guys!

  • This is an awesome new feature, Matt & Shane – thanks! The main types of content blocks I would love to see would be for landing pages (e.g. webinar registration pages) and short-form sales pages. I know you have some excellent templates for those already, but I’d love to also be able to use content blocks because right now I often find that I’m saving bits of landing page templates as content templates. If there were a selection of content blocks to do this, it would be easier and faster (and no doubt provide a lot more variety). Thanks and best wishes.