How Customizable Are Thrive Landing Pages? A Demonstration

In Thrive Architect, there are now more than 100 page templates, many of which are built for very specific purposes and use cases. In addition, we keep adding new features and functionality to the Content Builder, which also extends what you can do with your landing pages. In our Template Gallery, you find all the available pre-optimized and conversion focused templates you can select from.

In light of all that, it's easy to lose track of just how much you can do with this toolset. Because of that, we're looking at a very practical, hands-on demonstration of how you can customize and build a landing page from scratch in today's post. In this landing page demo you’ll see that you are not tied at all to the templates you find in Thrive Architect; you can replicate any landing pages, or use your creativity to create new ones.


About the Landing Page Demo

We picked the landing page for this demo because it was sent to us as a suggestion. One of our users sent us the landing page created by Troy from WP Elevation and asked us to create a template similar to it.

I agree that it's a great landing page, but my first thought was "you don't need to wait for us to create that template for you".

And in fact, I had had this reaction several times recently, seeing requests for templates that you can actually already build using the tools in Thrive Architect (usually in under 20 minutes, at that).

I'm a big believer in keeping things as practical as possible, which is why I created this video. I think you can pick up a lot of nuance from seeing the entire process of creating a landing page that would go lost in tutorials explaining the individual features.

Sales Page Demo​

A while back, Paul created a similar landing page demo where he replicates a sales page that a member asked about:

In this video, Paul demonstrates how to build a fairly complex landing page from scratch in a reasonably short amount of time using solely the Thrive landing page builder.

Of course, we're continuously improving our landing pages. There is a whole lot if of visual design tricks we came up with, so you can create stunning pages. Check out this demo to learn how to set up an "I Can't Believe it's Not Photoshop!" landing page.

​Over to You

There's a lot to learn from videos and how-to-demos like these, but there's also a major downside: the videos tend to be long.

Let me know your thoughts on these videos: are they useful to you? Is it worth your time watching them? Do you think we should make more of them?

​Our goal is to create the best content to help you understand and make the best use of our products. If you have any suggestions on how we can do that, please leave a comment below!


Author: Shane Melaugh

Shane Melaugh is a co-founder and the CEO of Thrive Themes. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about startups and marketing here.

  • Jerome C says:

    Every passing day I fall deeper in love with the content builder. Thank you! =)

    • Ashwin says:

      So damn true! The amount of features this thing has is incredible! And constant updates make it even more worth while! Thank you Shane and team!

      • Shane Melaugh says:

        It’s our pleasure, Ashwin. :)

    • Shane Melaugh says:

      Thank you very much for this comment, Jerome!

  • Steve Chase says:

    Hi Shane,
    I had a question about Thrive and figured this would be a good place to ask since it is probably on your radar right now.

    Are Thrive Themes and Plugins Multi-Site Compatible? I am planning to build a network of niche sites and would like to take advantage of Multi-Site. Would love to hear that I could do that with Thrive.


    • Shane Melaugh says:

      Hello Steve,

      Yes, the products should all be WPMU compatible. I say “should” because while we stringently test everything for WordPress, we don’t test as much on WPMU.

  • Jace says:

    I love watching you guys do this. And I love Thrive products!

    • Shane Melaugh says:

      Thank you very much, Jace!

  • Shawn M says:

    Well done. Love TCB. Quick question Shane how did you make the video button on’s homepage?

    • Jace says:

      Hey Shawn,

      That video button is a Thrive theme short code called “Video Hero” hope that helps.

    • Shane Melaugh says:

      Hello Shawn,

      That’s a theme short code called the “Video Hero” or video page section.

  • Mike says:

    Hi Shane,
    Can you give a set of background images in different colors.The image that you used in page section background.

    • Shane Melaugh says:

      Hello Mike,

      A great source for backgrounds is Subtle Patterns. I don’t know about the original source of the image used in this video.

      • anthony r says:

        Thanks for the resource @shanemelaugh

        Here’s another, the images are huge, high-quality, HD and free…

      • Shane Melaugh says:

        That’s a great resource, yes.

  • Great video. Yes keep doing them.

    I’m currently using visual composer but every time I see thrive themes in action I think maybe it’s time to switch. VC does the same thing and has more options, but is much much slower to use. I have too much time and learning invested in my old sites but any new sites I do I will probably switch.

    • Shane Melaugh says:

      What are features in Visual Composer that you’re missing in Thrive Content Builder?

      • Simon Denvers says:

        Visual Composer is the kitchen sink approach – everything you could ever want and a lot more (including a great deal you’ll never use). As well as lots of payable bolt ons if you do happen to find something you didn’t realise you might want. To be honest I’m still learning everything that’s possible, which is perhaps why things take so long. Could also be paralysis by having too many options.

        I can’t really compare the two very well as I’ve not used Thrive, just seen the end result of pages built with it, and the occasional demo video such as this. Creating and editing pages looks heaps faster with Thrive.

        I currently use VC, Tekanewa Visual Composer Extensions and Templatera Template Manager. Their respective showcase pages give you a rundown of what’s possible.

        Integration with WooCommerce might be a nice thing for Thrive to do, but I’m sure it’s a lot of work and possibly not really what you’re aiming to achieve with your product?

      • Shane Melaugh says:

        Hi Simon,

        Thank you for your comment! I know VC very well and I can tell you that Thrive Content Builder is definitely a lot faster to use. That’s one of the main things we invested in, because even a slight delay in editing process will add up to hours of lost time for people who work on websites and create content.

        You can use the post grid feature to list your WooCommerce products in TCB.

  • Marc-Eric P says:

    I love this tuto, I’ve learn many useful details :-)

    • Shane Melaugh says:

      Thank you, Marc-Eric!

  • Grant H says:

    I really like it when you do this kind of thing, that is, a case study from start to finish. Any time you want to do this I for one will always watch. You can always pickup a tip or two.

    Q: I have noticed that it doesn’t seem possible to change the text on a button. By default it is “add to cart”, but what if I wanted “buy now” instead? It doesn’t look like it can be done?

    • Shane Melaugh says:

      Hello Grant,

      Thank you for your comment! To change the text on a button, open the page in Thrive Content Builder and click on the button. If it’s a regular button, the button text can be changed in the “Link Settings”. If it’s a button that is part of an opt-in form, you can go to “Edit Components” -> “Button” to change the text.

  • Jane says:

    Brilliant, thank you Shane, I learnt a couple of cool new tricks!

    • Shane Melaugh says:

      Glad to know it was useful, Jane!

  • Graeme C says:

    Excellent and managed to pick up a couple of tips for creating cool elements. Hadn’t even seen the progress bar addition :)

    • Shane Melaugh says:

      Thank you, Graeme! Haven’t gotten around to creating the tutorial for the data elements yet (they’re brand new), but it’s coming soon!

  • Troy says:

    Epic stuff Shane – so good to see you rebuild our page in Thrive. Nice work. Keep up the awesomeness.

    • Shane Melaugh says:

      Thank you for volunteering your landing page for this, Troy!

  • Juan says:

    Smart way of adding fixed color in BG then image.

    • Shane Melaugh says:

      It’s a good practice to follow. Even better would be if we could automate that somehow, but I don’t know if that’s realistic. :)

  • Blaine W says:

    Yes, please keep making the long, in-depth videos. They are very helpful.

    REQUEST: Can you make a video regarding “best practices” for maintaining responsiveness while using the Thrive Content Builder?

    For example: is it best leave the margin settings alone? Is it best to place all elements in a “content container”? What about font settings like line-height and font-size?

    My reason: I can make everything look good on PC/Laptop, but the design breaks on mobile. And that’s without messing with any code (except a few CSS color changes).

    I only change the main fonts, sizes, and line-heights in the appearance panel. And I adjust font settings, margins, and padding for individual elements via the TCB. That’s it.

    When I say “design breaks”, I mean stuff like… a single, 4 line testimonial inserted onto a page section gets stretched and takes up 3-4 mobile screen scrolls on Iphone 6, Safari. It looks like the font is not re-sizing (maybe I should set font size to “em”). This happens with columns, opt-in boxes, lead groups, too.

    Even if you already address these issues in the various videos, I think putting them all in a “do’s and don’ts” video would be helpful. It may cut down support requests too. — Thanks guys!

    • Shane Melaugh says:

      Hello Blaine,

      Thank you for your comment and suggestion! I’m adding it to my to-do list.

  • Andrew K says:

    Hey Shane,

    I am a big fan of these videos. As someone with a newbie level of landing page experience, it is nice to see a walk-through of how each and every element is added, how it is adjusted, and how it fits in well with the rest of the landing page. I suffer a bit from “analysis paralysis”, seeing so many options and parts to play with in Thrive Content Builder that I often have a tough time finding a place to start when designing a landing page. Keep up the excellent work!

    • Shane Melaugh says:

      Thank you for your comment, Andrew! Very happy to know that you find this type of tutorial useful. :)

  • Karim A says:

    Amazingly executed, great job Shane :)

    • Shane Melaugh says:

      Thank you very much, Karim!

  • Diogo Castro says:

    :D so awesome! Thanks Shane

    • Shane Melaugh says:

      Glad you liked this tutorial!

  • Diogo Castro says:

    Shane another thing that would be really helpful is for you guys to provide more icon sets (images), or point out a resources list for this. Thank you :)

    • Shane Melaugh says:

      You can unlock a bonus guide with a ton of great image/icon resources in this post.

  • Patrick says:

    Another great video that was much needed. This was really helpful as some of what he covered were actual questions of mine.

    Thank you!

    • Shane Melaugh says:

      Thank you for your comment, Patrick!

  • Tatiana says:

    ok, maybe this is a very stupid question, but I am a newbie with landing pages… Can I include a exit pop-up on a landing page created with the content builder? The created landing page is just another page like all the others on my WP site? Thanks for the videos, they are all great!

    • Shane Melaugh says:

      Hello Tatiana,

      Yes, a landing page will still act as a regular page and you can display Thrive Leads lightboxes on it as well.

  • Duane S says:

    I’m pretty new to Thrive and this kind of video is very helpful in identifying the capabilities and modeling a workflow in my mind. The tips, about centering for example, and the single color background for speed, are great. It’s easier to learn by example than piecing it together. I don’t mind the length at all as I was learning the whole way through. Thank you!

    • Shane Melaugh says:

      Thank you very much for your feedback, Duane!

  • anthony r says:

    This is a comment about the second video regarding building a full salespage…

    Haven’t tried it yet but in the video the horizontal lines are grey and go all the way across the width of the page…

    Can we resize and change the color of lines in content builder to look like the one’s on the example page he’s trying to duplicate?

    Or should we just make images to look like we want it and add those to the page?

    Thanks for the great tut and the length is not a problem when going through all the features. Keep them coming.

    • Shane Melaugh says:

      We don’t have any additional options for the dividers, unfortunately. We’ll take this into account as a possible addition for future versions, though.

      • Sean F says:

        With on page CSS, can we modify this?

      • Shane Melaugh says:

        You can definitely create your own divider with the custom CSS function, yes.

  • Detlev says:

    Hi Shane,

    I am very fond of the Thrive products. They are great by themselves (and getting better all the time). What makes them even greater and, well, almost priceless, are the tutorials!

    What I especially value about the tutorials is that they do not only show “This is done this way, and that you do like this…” but the interwoven bits and explanations like “I make this centered, so it looks nice on mobile devices” or “I do this to make things easier/faster/…” .

    And lastly I do NOT find the tutorials boring or overwhelming but easy to follow. Not only do I have no issue with their length but even enjoy watching them.

    Keep it up and “Danke sehr” :)

    • Shane Melaugh says:

      Thank you very much for this comment! Glad you’re finding the tutorials useful. :)

  • Thomas C says:

    I am currently using LeadPages and have just also recently purchased your annual membership package. After watching this video, I am seriously considering cancelling my subscription to Leadpages.

    I am falling in love with the flexibility of your package.

  • Eric Beaty says:

    Awesome Vid, Shane. I love the part where you changed the paragraph settings in Landing Page Settings. I never knew that existed; that will save me soooo much time! Enjoyed the Page Section ideas as well.

    Great ideas, and now that I’ve been using Thrive Landing Pages for a year I feel confident that I can create a landing page from scratch and find all the elements you mentioned in this video. Thanks for all your great work and ideas. Still LOVING Thrive Landing Pages!

  • Sean F says:

    Good stuff. I didn’t even consider the ability to nest the column element within column elements (the section with the text+icons on either side of the centered phone picture).

    It gets easier every day!

  • Peter J says:

    Thank you Shane for sharing your knowledge; it’s been pleasurable and educational watching your various demos!

    • Shane Melaugh says:

      Thank you, Peter!

  • Bodine B says:

    I think these two videos are GREAT. They made me fully realize what can be done once a person gets comfortable with the tools.

  • Robert says:

    Shane, you’ve just saved my blog launch + giveaway. You’re the boss (hands down)!

    I was just thinking about a re-design for my blog’s homepage (plus a few sales pages) when I saw your email. Talk about perfect timing.

    Thanks for being the marketing genius that you are.

  • David Leger says:

    This looks awesome. I’m going to look into this deeper, but the landing page builder looks like it could save me a lot of hours

    • Shane Melaugh says:

      Glad you like what you saw, David! Check out this blog post to get a preview of the new version of our builder, that we’re working on.

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