How to Build Your List With Thrive Architect
When beauty meets business...
Lately we've been posting a lot about the design features of Thrive Architect and while in awe of the Photoshop worthy capabilities, it's easy to forget that the plugin has some really impressive list building features under the hood!
If you're serious about building an online business, you need to build a mailing list and Thrive Architect is the only visual editor that gives you the power to create lead generation forms, 2-step opt-in forms and exit intent lightboxes without needing any other add-on or tool.
Let me show you!
API Connections & Thrive Lightboxes
When you install Thrive Architect on your site, you'll see that you get access to the Thrive Themes Dashboard and to something called "Thrive Lightboxes".
From the Thrive Themes Dashboard, you'll be able to connect your email service (such as Aweber, ActiveCampaign, Drip, ConvertKit, Mailchimp, etc.) via API. This will only take a few minutes to set up when you follow our step by step tutorial videos.
As soon as your service is connected you can now decide what will happen AFTER someone signs up and you'll be able to design your opt-in forms from within Thrive Architect.
This means no more struggling with ugly HTML forms or copy pasting new forms each time you want to send people to a different download page. Thrive Architect will take care of all of this for you!
Thrive Lightboxes is where you'll be able to customize and create opt-in lightboxes (also called pop-ups).
Landing Page Lightboxes
Thrive Architect comes bundled with hundreds of landing page templates and as soon as you load a 2-step lead generation landing page a pre-designed Thrive Lightbox is created.
In order to edit and connect this lightbox to your email service, go to the Thrive Lightboxes menu in your WordPress dashboard and click on the "edit with Thrive Architect button".
This will allow you to connect the lead generation form on the lightbox with your email service.
That's it. That's how easy it is to connect a landing page lightbox to your email service and start collecting leads.
And if you're looking to set up a full list building funnel, you can follow this step by step tutorial.
But that's just the beginning... Thrive Architect also allows you to add lead generation elements to any page or post.
Pages & Posts Lead Generation Opportunities
There are 3 big levers to build your list with Thrive Architect:
- The lead generation element. This element allows you to add an opt-in form anywhere in your page or post content.
- The 2-Step lead generation lightbox. This lightbox is triggered when someone clicks on a button (or a text link).
- The exit intent or timed lightbox. This lightbox will show up when someone is about to leave your page or after a certain period of time.
1. Add an Opt-in Form Anywhere on Your Page or Post (3.01 min)
In the elements list, you'll find an element called "Lead Generation" this element allows you to add an opt-in form anywhere on your page or post.
Simply drag the element on the page an customize it to your liking and connect it to your email provider.
2. Create a 2-Step Lightbox (4.30 min)
To create a 2-step lightbox, you'll first have to create a new Thrive Lightbox.
Then, click on the element you want to use to trigger the ligtbox (eg. a button) and use the Actions and Animations menu to trigger the lightbox.
3. Set Up an Exit-Intent Lightbox (6.28 min)
After creating your lightbox in Thrive Lightboxes, you can use the page events to set up an exit-intent (or timed) lightbox.
What About You?
Are you using the full power of Thrive Architect to build your list? Let me know in the comments below!
Where does Thrive Leads fits in?
Thrive Architect gives you all the lead generation power you need to start building your list, but it does not replace Thrive Leads. You can think about it as a "light version".
Thrive Leads allows you to:
- Get detailed statistics about your opt-in rates
- A/B test opt-in forms
- Add opt-in forms on multiple pages and posts at once
- Target different opt-in forms and offers precisely based on categories, tags and more