When generating leads on your website, should you ask for a name and an email address? Or should you ditch the name field and just ask for an email address?
There's a clear trend towards just asking for the email and one of our readers asked for some clarification on this topic. Watch the video to get the inside scoop on the name field debate.
Links & Resources
This post from the GetResponse blog offers a good number of points for as well as against using a name field, all based on test data.
In the video, I mentioned the problem with faulty test data and here's the example post I was referring to. At first glance, this looks like a glorious victory for one of the test variations, but looking at the raw data, you can clearly see that this test was not done yet.
Finally, here's a case study done by Marketing Sherpa, which shows several cases of email personalization leading to higher email open and click rates, thus making an argument for keeping that name field after all.
Also keep in mind that the way in which you personalize emails matters. If you just insert the name in every subject line, it will likely come across as fake and try-hard. But if you use it cleverly and especially if you go beyond just inserting the name, email personalization can be very powerful.
Over to You
What's your take on the name field issue? Do you know any other case studies that present compelling evidence on either side of this matter? Do you have any further questions you'd like us to answer? Please let us know by leaving a comment below!