No Shame Series: The Story Behind Thrive Quiz Builder
Remember the day when you got your hands on your first cellphone?
You could call or text anyone any time you wanted, even if you were at the airport, in your car or on the beach. No more missed calls, just pure freedom.
You could even play Snake when you were waiting for the metro! Because there’s no way you didn’t have a Nokia..
Now, look at the cell phone you have today. Or should I call it:
- Your calendar
- Your fitness coach
- Your notebook
- Your 4K camera
- Your media player
- Your e-reader
- Your inbox...
Oh, and by the way, you can also make calls with it.
Now, should Nokia be embarrassed of that old brick phone?
Absolutely not! Even though you probably wouldn’t give up your smartphone for your first cell, it was a perfect fit at the time.
The important thing to realize is that even Nokia had to go through the learning curve to be able to improve.
The Nokia of Quiz Builders
Long before we created Thrive Themes, we had an idea to build a quiz builder for WordPress. It’s a fun, easy way to get people engaged, segment them and turn them into leads.
So we did. We were working day and night with a handful of people. Then one day, Viral Quiz Builder was born.
It was the shining star among all the quiz builders: easy customization, different outcomes, opt-in gates, social sharing options...anything you need!
Well, needed, at the time.
The more WordPress plugins we created and the more we learnt about them, the more obvious it was that Viral Quiz Builder wouldn’t fit into the Thrive Themes family.
It was too much of an outsider: it didn’t reflect the level we were aiming for.
So even though the plugin was still getting sales, we decided to stop selling it for good.
What's Going on Now?
It’s time to get rid of your ancients cell phones and get a smartphone finally.
So here it is, the reincarnation of Viral Quiz Builder, the new kid on the block: Thrive Quiz Builder!
It’s not just the name we changed to make it fit the Thrive Themes brand. We kept the basic concept and took everything else to the next level.
Without Viral Quiz Builder, we couldn’t have made this happen. We needed the experience and all the feedback we got from you to be able to grow and make real improvements happen.
Let me just point out a few things...
No More Guessing
They say once you’ve flown first class, it’s hard to go back. Which is how I felt when I tried to go back to Viral Quiz Builder..
I’m so used to using a front-end editor that, when I was testing Viral Quiz Builder at the writing of this post, I felt like being kicked out from first class and sent back to economy. No visuals, no drag and drop and not even close to WYSIWYG?
In Viral Quiz Builder you create a quiz keeping your fingers crossed that it will look the way you imagine in your head.
Nobody wants to waste their time with guessing. It should be clear what’s going on.
For example, this is how you would build your opt-in gate with Viral Quiz Builder:
The editor was back-end, and you had to save and preview every time to know what your opt-in gate looked like.
Most WordPress plugins worked like that at the time, but it was a good start - you could still create quizzes.
However, as front-end editors became a thing and we developed Thrive Content Builder, we knew it was possible to implement a live, drag-and-drop, what-you-see-is-what-you-get editor.
The result is this front-end, live, easy to use platform:
Well...do I need to say more?
It's More Realistic
What’s your favorite season: summer or winter? It doesn’t matter which one you choose, because in the next question, we’re gonna ask you about skiing regardless.
See how stupid that is?
But it’s true - in Viral Quiz Builder, one question followed the other, no matter what the answer was. Therefore the questions could easily feel out of place.
Don’t worry, we’re learning from our mistakes.
Questions don’t have to be linear anymore. You can add different questions after every answer and it will all look like a fun and colorful mind map.
So no more nonsense like this:
Now you can combine questions and answers in any way you fancy!
The Best Variation
If you’ve used our products before, you already know what’s coming. Yep, A/B testing!
This is another HUGE addition to the plugin.
Want to see if more people start your quiz when you add an image? You can do that. Or test if more people opt-in after taking your quiz depending on the answer snippet? You can do that too...
Don’t leave anything to chance - these quizzes are more than just a fun way to let your visitors figure out which character they are from The Lord of the Rings.
It’s your way to get highly targeted, quality subscribers and customers.
This is why we added the A/B testing feature to Thrive Quiz Builder so that you find the best possible way to generate real quality, accurately targeted leads.
Advanced User Experience
Let’s face it: Viral Quiz Builder worked, but it definitely wasn’t pretty.
Sure, looking good is not the only important thing (would you marry a pretty girl who is dumb as hell?) but paying a bit of attention to it doesn’t hurt anyone.
Good user experience is not just about design.
The whole experience is visual, colorful, easy to understand and, well, visually pleasing! From the first moment to the last, you’re guided through the whole plugin without having to guess which button does what and what the next step is.
We’re confident that the experience of using Thrive Quiz Builder is so good that you don’t even need to look up tutorials. But, in case you need them, you’ll find dozens of concise video tutorials right in the editor.
But who am I to judge? Compare these two quiz structures:
1. Regular WordPress dashboard with no visuals and all menu items look the same.
2. Colorful, visual items with illustrations and enough space to avoid overwhelm.
Or these social sharing result badges:
1.A simple rectangle with some text written in the same font size, font color, font style. No visuals, just plain text.
2. A badge with good background image resolution and endless possibilities for content.
I let you figure out which screenshot belongs to which plugin...
When Will You Start?
A lot has changed and improved between Viral Quiz Build and Thrive Quiz Builder. The new plugin is a new level of experience and after using it, you would never go back to Viral Quiz Builder.
But there is an important thing. You see, if we had waited until we can come up with the perfect product, you still wouldn’t have heard about us.
Our most important takeaway from this last few years of experience is this:
Perfect doesn’t exist so you might as well start today.
Instead of getting stuck in the learning process and worrying about the start, the best thing you can do is to learn from your mistakes, and don't be afraid to get started with a phone that only has polyphonic ringtones.
What do you think? Have you had a similar experience? Would you launch a product before you feel like it’s just as good as it’s in your head?
We’d love to hear your thoughts and questions in the comments section.