Thrive Optimize: WordPress A/B Testing Made Simple

Look at the two landing page variations below and ask yourself this question:

Which version will turn more visitors into subscribers? A or B?

Extrapolate that conversion difference over several weeks, months or even years and you start to realize just how important running A/B tests are to growing your business. Trusting the marketing gurus is just plain dangerous. 

But sadly, you’re not running any A/B tests on your landing pages, are you?

If you need to run split testing in WordPress, you're a bit stuck. Currently, these are the 3 flavors of software you have to choose from:

All this is a bad situation,  so we decided to do something about it:

Meet...

Thrive Optimize is the A/B testing plugin for WordPress that is defined by what it doesn’t do as much as by what it does.

Here's what it does do: simple, fast, highly effective A/B testing, directly on your WordPress website.

Here's what it doesn't do: 

Look, none of those testing features are bad things. But they do add a huge load of complication and complexity to a testing tool. And at enormous cost.

These things are great if you run a large company with a marketing / science division of some kind and you have people who's full time job it is to understand what the heck all of those words even mean and how to use the space-shuttle-cockpit resembling interfaces in these tools.

But if you're solopreneur? If you run a small business and do most of the dirty work yourself? I bet you've already realized that all this super advanced stuff just adds $$$ to the price tag without adding any real practical value to your business.

Thrive Optimize is a simple A/B testing add-on for Thrive Architect (available with Thrive Suite membership or as a standalone plugin combo) that gives you the power to run fast and highly effective split tests for your landing pages — directly on your WordPress website.

Simply purchase Thrive Suite (or the standalone plugin combo), install Thrive Architect + Thrive Optimize on your WordPress site and you can start launching no-hassle, conversion boosting A/B tests for your business just as fast as you can build them.

Yes, those are the only steps required to set up an A/B test with Thrive Optimize.

This is the true power of this plugin. It's so easy to use, you'll actually use it.

With Thrive Optimize, here's what you do to start split testing in WordPress:

What You Get With Thrive Optimize

Here's the quick view of exactly what you get when you start using the Thrive Optimize WordPress split testing plugin:

Here’s what’s NOT included:

But don’t let the simplicity of Thrive Optimize fool you.

Thrive Optimize Features the Most Powerful Split Testing Engine in Any WordPress Product

Under the hood, we don't pull any punches. Thrive Optimize performs real, high-end, statistically valid tests on your site. Which can't be said for most testing tools available for WordPress...

Not only that: Thrive Optimize also comes equipped with our famous "set it and forget it" automatic winner option.

What's that?

When you start a test, you can decide to let Thrive Optimize manage the test for you. The plugin automatically monitors the results and will eliminate underperforming variations as soon as there's enough data gathered. Over time, only the highest converting variation will be shown to ALL your visitors. All without you having to lift a finger - it's WordPress page optimization on autopilot. 

The Lazy Habit that Will Boost Your Conversions on Autopilot

Most unsuccessful entrepreneurs are lazy in an undisciplined way. However, most highly successful entrepreneurs are "lazy" in a smart way. Here's an example of the smart kind of lazy (and if this is all you do, you'll thank your lucky stars that you picked up Thrive Optimize):

That's it.

Do absolutely nothing else and you'll get results.

You don't even have to check back in on your results. Just do this for every page you create on your site and over time, the automatic winner feature in Thrive Optimize ensures that your conversion rates will go up.

Test, Learn, Test Better

The smart/lazy approach described above isn't the only way to use Thrive Optimize. If you like to get a bit more hands-on, you'll love these 3 features in the plugin:

These features make it easy for you to take your conversion optimization to the next level. With the test notes and full reporting available for all current and past tests, you can get a deeper view of what works and what doesn't — for your particular audience and website.

That means you can learn lessons from each test you run and run a better test next time.

And with the traffic distribution feature, you can set your tests up to send the majority of traffic to your proven "money maker" variation (let's say 70% of traffic) while testing some riskier, unproven ideas on only a small portion of your visitors (the remaining 30% for example).

Frequently Asked Questions