Meet the A/B Testing Tool You'll Actually Use

We've taken all the pain, complication and extreme cost out of A/B testing.

"Always be testing"

It's a mantra among marketers. And it's clear why: A/B testing makes a huge difference to the success of an online business. Period.

Whatever results you are currently getting, A/B tests will improve them, over time. Sometimes in the form of small wins (that accumulate over time to make a big difference). And every once in a while in a big way, when an A/B test surprisingly doubles or triples your business.

So yeah, it's no wonder marketers won't shut up about the critical importance of testing. Always be testing.

But you aren't following this advice, are you?

You know you should be testing and you know it could increase your profits, but that's easier said than done. If you ever set out to start with A/B testing, you probably quickly found yourself in over your head in complex user interfaces and more technical jargon than you can shake a stick at.

Yes, A/B testing is Crucial, But at What Cost?

If you need an A/B testing tool, you're a bit stuck. Currently, these are the 3 flavors of software to choose from:

Free, but complicated and cumbersome to set up

Google Optimize, basically. A tool like this can be useful, but you need a degree in rocket surgery to perform even the simplest test.

Not to mention switching between your site and the testing dashboard, copy-pasting code snippets, trying to figure out what the hell Google Tag Manager does...

Super advanced, super complicated, super expensive testing services

Made for large enterprise businesses, these tools offer everything and the kitchen sink and are made for the extremely professional/nerdy full-time website optimizer... who works for a large company with deep pockets, judging by the prices. 

These usually start at $99/month to $299/month. Yes, STARTS at those prices. "Entry level" they call it (with limited features and only for a small amount of traffic, of course). Or, my favorite: no price announced, just a "contact sales" link. Yeah... I don't think so.

Some clunky,

free WordPress plugin

Some clunky, free WordPress plugins that haven’t been updated in 3 years and that are super basic.


Those Dreaded Code Snippets

It's the norm that part of what you need to do to use A/B testing software is copy-paste one or multiple code snippets to your site.

So, you're supposed to access the source code of your pages and paste this huge chunk of code into the head section... and if there's one mistake in there, will your site still load? If you have to remove it again, will you know exactly which part to remove and what to leave?

If you've had sweaty palms during this step of a test setup, you're not alone.

What I'm saying here is:

You're not really to blame if you haven't been testing and optimizing your site as much as you know you should.

You're stuck between a rock and a hard place. Either spend hours and hours figuring out complicated tools, spend hours and a fortune on the super complicated tools or try and get some crappy free plugin to work.

You know that A/B testing will increase your profits, but you also know that your time is valuable and it's not smart to blow half your budget on an overpriced testing tool, when you're starting up.

All this is a bad situation,  so we decided to do something about it:


Thrive Optimize is the A/B testing plugin for WordPress that is defined by what it doesn't do as much as what it does.

Here's what it does do: simple, fast, highly effective A/B testing, directly on your WordPress website.

Here's what it doesn't do:

Look, none of those things are bad things to do. But they add a huge load of compilation and complexity to a testing tool. And enormous cost.

These things are great if you run a large company with a marketing / science division of some kind and you have people who's full time job it is to understand what the heck all of those words even mean and how to use the space-shuttle-cockpit resembling interfaces in these tools.

But if you're solopreneur? If you run a small business and do most of the dirty work yourself? I bet you've already realized that all this super advanced stuff just adds $$ to the price tag without adding practical, real value for your business.

Why this Old-Timey Italian Engineer Would Have Loved Thrive Optimize

The Optimize was built to be exactly what our thousands of customers asked us for. And Vilfredo Pareto would have loved the plugin we created here.

This guy is known for the Pareto principle or the 80/20 rule:

80% of the results come from 20% of the input.

If you look at everything involved in Conversion Rate Optimization (CRO)...

... the 80/20 is obvious: it's about running A/B tests on your key landing pages.

If you run simple, "one page against another version of that page" tests on your homepage, your sales pages, your opt-in pages, etc. it will bring you those 80% of results. And that's for less than 20% of the input, compared to if you wanted to do ALL of that stuff. 

Thrive Optimize is built for this. It's built to be the largest lever for your business: simple and efficient, while still being extremely powerful.

Is Thrive Optimize Really Fast & Simple? Watch This:

Yes, those are all the steps required to set up an A/B test with Thrive Optimize. In real time.

This is the true power of this plugin. It's so easy to use, you'll actually use it.

No wading through 15 steps to start one test

No adding code snippets to different pages on your site

No switching between a 3rd party test dashboard and your website

No complicated integrations

With Thrive Optimize, here's what you do:


Create a page


Create a variation of that page (all 100% visual editing, no custom script or short code nonsense)


Pick a conversion goal


Start the test

But don't let this simplicity fool you.

Thrive Optimize Features the Most Powerful Split Testing Engine in Any WordPress Product

Under the hood, we don't pull any punches. Thrive Optimize performs real, high-end, statistically valid tests on your site. Which can't be said for most testing tools available for WordPress...

Not only that: Thrive Optimize also comes equipped with our famous "set it and forget it" automatic winner option.

What's that?

When you start a test, you can decide to let Thrive Optimize manage the test for you. The plugin automatically monitors the results and will eliminate underperforming variations as soon as there's enough data gathered. Over time, only the highest converting variation you've created will be shown to ALL your visitors. All without you having to lift a finger. 

This, right here, is the secret sauce to the lazy and/or overworked marketer's optimization process.

The Lazy Habit that Will Boost Your Conversions on Autopilot

Most unsuccessful entrepreneurs are lazy in a lazy, undisciplined way. Most highly successful entrepreneurs are "lazy" in a smart way. Here's and example of the smart kind of lazy (and if this is all you do, you'll thank your lucky stars that you picked up Thrive Optimize):

Whenever you create a new landing page, make a habit of creating a quick variation of the page (we're talking an extra 5-10 minutes of work, here). Then start a test and activate the automatic winner feature.

That's it.

Do absolutely nothing else and you'll get results.

You don't even have to ever check back in on your results. Just do this for every page you create on your site and over time, the automatic winner feature in Thrive Optimize ensures that your conversion rates are going up.

Test, Learn, Test Better

The smart/lazy approach described above isn't the only way to use Thrive Optimize. If you like to get a bit more hands-on, you'll love there 3 features in the plugin:

Test Notes

Give each test a title and add notes for future reference

Detail Reporting

See detailed reports of how your test variations perform over time

Traffic Distribution

Determine how traffic is distributed between test variations

These features make it easy for you to take your conversion optimization to the next level. With the test notes and full reporting available for all current and past tests, you can get a deeper view of what works and what doesn't - for your particular audience and website.

That means you can learn lessons from each test you run and run a better test next time.

And with the traffic distribution feature, you can set your tests up to send the majority of traffic to your proven "money maker" variation while testing some riskier, unproven ideas on only a small portion of your visitors.

What You Get With Thrive Optimize

Here's the quick view of exactly what you get when you purchase the Thrive Optimize plugin:

Fast A/B Testing

Easily created A/B tests for your WordPress pages and Thrive Architect landing pages

Unlimited Tests

Run as many tests as you want, concurrently or in sequence. There are no limitations

Unlimited Test Variations

Run tests with 2, 3, 4 or however many competing variations you want

3 Conversion Goals

Choose to measure "page visit", "opt-in form submission" or "revenue" as conversion goals

Custom Traffic Distribution

Evenly distribute traffic between all test variations or set your own ratio

Detailed Reporting

See all the details about how your tests are performing, statistical significance and more

Automatic Winner Feature​​​​

Let Thrive Optimize crunch the numbers and choose the winning variation for you, on autopilot

100% Visual Editing​

Thrive Optimize is an add-on to Thrive Architect, the most advanced visual front end editor for WordPress

100% WordPress

Thrive Optimize installs and runs on your own WordPress website and is managed in your WP dashboard

Strong Support

We have a dedicated support and development team, here to help you out

No Page Wrangling

With Thrive Optimize you don't have to create multiple pages in WordPress to run your tests

No Code

There are no code snippets to copy and paste, no 3rd party scripts to install

No Time Wasting

Create and start your first A/B test in a few minutes and just a few steps

No Monthly Fees

Thrive Optimize is available for a one-time price. You can also get it as part of our membership, at 1/10th of the cost of most A/B testing tools

It's the Start of Something New...

Start a new era for your website: the one in which you actually run A/B tests on a regular basis and experience the joy of ever-increasing conversion rates.

Get your copy of Thrive Optimize today, before we come to our senses and charge as much as our competitors!




Unlimited Free Updates

Install on 15 websites

1 year of support




Unlimited Free Updates

Install on 5 websites

1 year of support




Unlimited Free Updates

Install on 1 website

1 year of support

Do you already own Thrive Architect? Click here to get just the add-on by itself.

Satisfaction Guarantee 100%

We've built Thrive Optimize to be as awesome and useful as possible. And to get you results. If we fall short of this goal in any way, you can get your money back within 30 days. Simply contact our friendly support staff and we'll send you a refund, no questions asked.

Frequently Asked Questions

Will this be a problem for my site's SEO?

Does Thrive Optimize work as a standalone product?

Does this work on a non-WordPress site?

Will this work with my theme?

Does this work for blog posts?

Will I still get updates after 12 months?

Can I use this to run multivariate tests?

What if I need support after more than 1 year?

Can I use this on my client's websites?

Can I set traffic up for each individual page too?

Can I use Thrive Optimize on normal WP pages?

Can I test outgoing links such as affiliate links?

It's Time to Heed the Call

"Always be testing"

With Thrive Optimize, for the first time, you can follow this marketing mantra without wasting tons of time or losing sleep. A/B testing software is generally very expensive, costing $1,000/year+ just to get started. And that's because A/B testing is so useful that businesses are willing to pay the premium. Happily.

With Thrive Optimize, we want to bring that advantage to solopreneurs and bootstrappers like you. This is your chance to take advantage of this opportunity and start boosting your site's profitability. 

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