Landing Page A/B Tests Made Simple. Launch Tests Faster, More Often and for Crazy Cheap With Thrive Optimize
Meet the WordPress A/B Testing Add-On for Thrive Architect Made Especially for Non-Techies.
Look at the two landing page variations below and ask yourself this question:
Which version will turn more visitors into subscribers? A or B?
Video Landing Page
Text Landing Page
Most online marketing “experts” these days would scream “Don’t be silly… for sure A, the video landing page version!”
But let’s be real... that's just a guess. You and I both know there’s only one way to know which variation will convert better:
You must split test the two designs against each other.
And if you're just relying on the claims of such “experts” to make conversion optimization decisions for your online business, you’re flying blind.
You know what? It's time you stop listening to your gurus and here’s why:
In the real life split test I showed with you above, trusting the “experts” would have cost us thousands of new email subscribers over the life of our landing page. But because we assumed ignorance and actually tested our video landing page hypothesis against a text variation, we surprised ourselves:
The video landing page (blue line) converted at 14.14% where the text landing page (green line) captured emails at 20.89%!
That's a difference of 258 subscribers in just 3 weeks between the two variations!
Extrapolate that conversion difference over several weeks, months or even years and you start to realize just how important running A/B tests are to growing your business. Trusting the marketing gurus is just plain dangerous.
But sadly, you’re not running any A/B tests on your landing pages, are you?
Yes, A/B testing is Crucial, But at What Cost?
If you need an A/B testing tool, you're a bit stuck. Currently, these are the 3 flavors of software you have to choose from:
Free, but complicated and cumbersome to set up
Google Optimize, basically. A tool like this can be useful, but you need a degree in rocket science to perform even the simplest test.
Not to mention switching between your site and the testing dashboard, copy-pasting code snippets, trying to figure out what the hell Google Tag Manager does...
Super advanced, super complicated, super expensive testing services
Made for large enterprise businesses, these tools offer everything and the kitchen sink and are made for the extremely professional/nerdy full-time website optimizer... who works for a large company with deep pockets, judging by the prices.
These usually start at $99/month to $299/month. Yes, STARTS at those prices. "Entry level" they call it (with limited features and only for a small amount of traffic, of course). Or, my favorite: no price announced, just a "contact sales" link.
Yeah... I don't think so.
free WordPress plugin
Some clunky, free WordPress plugins that haven’t been updated in 3 years and that are super basic...
Those Dreaded Code Snippets
It's the norm that part of what you need to do to use A/B testing software is copy-paste one or multiple code snippets to your site.
So, you're supposed to access the source code of your pages and paste this huge chunk of code into the head section... and if there's one mistake in there, will your site still load? If you have to remove it again, will you know exactly which part to remove and what to leave?
If you've had sweaty palms during this step of a test setup, you're not alone.
What I'm saying here is:
You're not really to blame if you haven't been testing and optimizing your site as much as you know you should.
You're stuck between a rock and a hard place. Either spend hours and hours figuring out how to use complicated tools, spend hours and a fortune on the super complicated tools or try and get some crappy free plugin to work.
You know that A/B testing will increase your profits, but you also know that your time is valuable and it's not smart to blow half your budget on an overpriced testing tool, when you're starting up.
All this is a bad situation, so we decided to do something about it:
Thrive Optimize is the A/B testing plugin for WordPress that is defined by what it doesn’t do as much as by what it does.
Here's what it does do: simple, fast, highly effective A/B testing, directly on your WordPress website.
Here's what it doesn't do:
Look, none of those testing features are bad things. But they do add a huge load of complication and complexity to a testing tool. And at enormous cost.
These things are great if you run a large company with a marketing / science division of some kind and you have people who's full time job it is to understand what the heck all of those words even mean and how to use the space-shuttle-cockpit resembling interfaces in these tools.
But if you're solopreneur? If you run a small business and do most of the dirty work yourself? I bet you've already realized that all this super advanced stuff just adds $$$ to the price tag without adding any real practical value to your business.
A/B Testing Perfected. Period.
Thrive Optimize is a simple A/B testing add-on for Thrive Architect (exclusively available to Thrive Suite customers) that gives you the power to run fast and highly effective split tests for your landing pages — directly on your WordPress website.
Simply purchase Thrive Suite, install Thrive Architect + Thrive Optimize on your WordPress site and you can start launching no-hassle, conversion boosting A/B tests for your business just as fast as you can build them.
Is Thrive Optimize Really Fast & Simple? Watch This:
Yes, those are the only steps required to set up an A/B test with Thrive Optimize. In real time.
This is the true power of this plugin. It's so easy to use, you'll actually use it.
No wading through 15 steps to start one test
No adding code snippets to different pages on your site
No switching between a 3rd party test dashboard and your website
No complicated integrations
With Thrive Optimize, here's what you do:
Create a page.
Create a variation of that page (all 100% visual editing, no custom script or short code nonsense).
Pick a conversion goal.
Start the test.
What You Get With Thrive Optimize
Here's the quick view of exactly what you get when you start using the Thrive Optimize plugin:
Fast A/B Testing
Easily create A/B tests for your Thrive Architect built landing pages
Run as many tests as you want, concurrently or in sequence. There are no limitations
Unlimited Test Variations
Run tests with 2, 3, 4 or however many competing variations you want
3 Conversion Goals
Choose to measure "page visit", "opt-in form submission" or "revenue" as conversion goals
Custom Traffic Distribution
Evenly distribute traffic between your test variations or set your own ratio
See all the details about how your tests are performing, statistical significance and more
Automatic Winner Feature
Let Thrive Optimize crunch the numbers and choose the winning variation for you, on "set-it-and-forget-it" autopilot
100% Visual Editing
Thrive Optimize is an add-on to Thrive Architect, the most advanced visual front end editor for WordPress
Thrive Optimize installs and runs on your own WordPress website and is managed through your WP dashboard
We have a dedicated support and development team here to help you out when needed
One Click Cloning
Clone an existing landing page in one-click so you can quickly modify the variation and launch your test in mere minutes
Pay Once for Infinite Tests
Thrive Optimize is yours for life in exchange for a one-time fee.
Here’s what’s NOT included:
No Page Wrangling
With Thrive Optimize, you don't have to create multiple pages with different URLs in WordPress to run your tests
There are no code snippets to copy and paste and no 3rd party scripts to install
No Time Wasting
Create and start your first A/B test in just a few minutes and in a few easy steps
No Monthly Fees
Thrive Optimize is a one-time price add-on. It also comes with our membership, at 1/10th the cost of most A/B testing tools
But don’t let the simplicity of Thrive Optimize fool you.
Thrive Optimize Features the Most Powerful Split Testing Engine in Any WordPress Product
Under the hood, we don't pull any punches. Thrive Optimize performs real, high-end, statistically valid tests on your site. Which can't be said for most testing tools available for WordPress...
Not only that: Thrive Optimize also comes equipped with our famous "set it and forget it" automatic winner option.
When you start a test, you can decide to let Thrive Optimize manage the test for you. The plugin automatically monitors the results and will eliminate underperforming variations as soon as there's enough data gathered. Over time, only the highest converting variation will be shown to ALL your visitors. All without you having to lift a finger.
This, right here, is the secret sauce to the lazy and/or overworked marketer's optimization process.
The Lazy Habit that Will Boost Your Conversions on Autopilot
Most unsuccessful entrepreneurs are lazy in an undisciplined way. However, most highly successful entrepreneurs are "lazy" in a smart way. Here's an example of the smart kind of lazy (and if this is all you do, you'll thank your lucky stars that you picked up Thrive Optimize):
Whenever you create a new landing page, make a habit of creating a quick variation of the page (we're talking an extra 5-10 minutes of work, here). Then start a test and activate the automatic winner feature.
Do absolutely nothing else and you'll get results.
You don't even have to check back in on your results. Just do this for every page you create on your site and over time, the automatic winner feature in Thrive Optimize ensures that your conversion rates will go up.
Test, Learn, Test Better
The smart/lazy approach described above isn't the only way to use Thrive Optimize. If you like to get a bit more hands-on, you'll love these 3 features in the plugin:
Give each test a title and add notes for future reference
See detailed reports of how your test variations perform over time
Determine how traffic is distributed between test variations
These features make it easy for you to take your conversion optimization to the next level. With the test notes and full reporting available for all current and past tests, you can get a deeper view of what works and what doesn't — for your particular audience and website.
That means you can learn lessons from each test you run and run a better test next time.
And with the traffic distribution feature, you can set your tests up to send the majority of traffic to your proven "money maker" variation (let's say 70% of traffic) while testing some riskier, unproven ideas on only a small portion of your visitors (the remaining 30% for example).
It's the Start of Something New...
Get instant access to Thrive Optimize & start a new data driven era on your website:
one in which you actually run A/B tests on a regular basis and experience the joy of ever-increasing conversion rates.
Thrive Suite Gives You Access to Every Thrive Tool:
Thrive Theme Builder
Visually create your WordPress website
Drag & drop landing page and content builder
Thrive Quiz Builder
Collect leads with quizzes
Build your mailing list faster
Build professional online courses
A/B test landing pages for better conversions
Build smart automations between your plugins and marketing tools
Create evergreen countdown campaigns
Collect and display testimonials on autopilot
Increase website engagement with gamified comments
I would heartily recommend Thrive Suite because there is so much value. In addition, I am not a coder or even a website builder but Thrive plugins make it so much easier. I can create everything myself which of course, is much less expensive. Besides, it is fun!
Sherwood Tucker | Thrive Customer
Paid annually ($228)
Paid quarterly ($90)
Our 100% Satisfaction Guarantee
If, for any reason, you don't like Thrive Suite, you can get a full refund anytime within 30 days after your first purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.
Frequently Asked Questions
Will this be a problem for my site's SEO?
Search engines will only ever see the control version of pages you are testing. The variations are no-indexed and refer to the control with a canonical tag. If you choose one of the pages as the winner in a test, that page will automatically be shown to both visitors and search engines, from that point on. Thrive Optimize will never cause a duplicate content problem on your site.
Does Thrive Optimize work as a standalone product?
No, Thrive Optimize is built as an add-on for Thrive Architect. Much of the power, simplicity and speed of Thrive Optimize comes form this integration with Thrive Architect. But with Thrive Suite you have immediate access to both products so you're good to go.
Does this work on a non-WordPress site?
No, Thrive Optimize works only on self-hosted WordPress websites. If you use something else to build your website, I'm afraid you're stuck with slower, more expensive solutions.
Will this work with my theme?
Yes, you do not need a specific theme for Thrive Architect and Thrive Optimize to work.
Does this work for blog posts?
No, Thrive Optimize can test landing pages and normal theme pages but not blog posts or custom post types.
Can I purchase Thrive Optimize as a standalone plugin?
No. While Thrive Optimize was at one time a standalone product, all of our plugins and themes are now part of Thrive Suite. You get instant access to all of our conversion-focused products for WordPress when you purchase Thrive Suite.
What happens if I don't renew my Thrive Suite license?
Your existing website, opt-in forms, landing pages, quizzes, A/B tests etc. will stay intact and working. The only difference is that getting support, updates and using our premium templates requires an active license.
Can I use this to run multivariate tests?
Yes, you can run multivariate tests with Thrive Optimize.
Is support available with my purchase?
Yes. Free support is included with your purchase of Thrive Suite you'll have unlimited access to our support team as long as you have an active Thrive Suite license.
Can I use this on my client's websites?
To use this for your clients, you have to purchase our agency license. Learn more about it here.
Can I set traffic up for each individual page too?
Yes, you pick how much traffic will be sent to each page (as long as it adds up to a 100%). So if you have 3 pages, Thrive Optimize will suggest sending 33.3% to each page but if you want you can send 40% to the control, 25% to variation A and 35% to variation B or any other combination.
Can I use Thrive Optimize on normal WP pages?
Yes, you can test landing pages or normal WP pages.
Can I test outgoing links such as affiliate links?
No, for the moment "link click" is not a conversion goal. You can use Thrive Optimize if at one point the visitor is coming back to your site (Eg. an after purchase thank you page) but not if people are leaving your website never to return after clicking the button.
It's Time to Heed the Call
"Always be testing"
With Thrive Optimize, for the first time, you can follow this marketing mantra without wasting tons of time or losing sleep. A/B testing software is generally very expensive, costing $1,000/year+ just to get started. And that's because A/B testing is so useful that businesses are willing to pay the premium. Happily.
With Thrive Optimize, we want to bring that advantage to solopreneurs and bootstrappers like you. This is your chance to take advantage of this opportunity and start boosting your site's profitability.