Speed up Load Speed With This One Simple Step – Website Review
No matter how great your website is, if your visitors can’t see it, there’s no point.
Today's website review is an extreme example of what can happen if you don't keep up best practices when creating and maintaining your website.
I know, I know. 'Keeping up best practices' sounds super boring. But it's also crucially important to the smooth running of your website.
In today's review video we’re looking at IME Natural Perfume.
For this e-commerce site, ignoring one simple principle means they’ve made it virtually impossible for visitors to get to their homepage, let alone to the checkout.
Image Optimization Toolkit
Use PicMonkey to resize images to the size they’ll be shown your webpage.
If you have a Thrive Themes Theme you can use the built in Image Optimization function to compress your images.
If not, you can run your images through Kraken. Just select the Try Free Web Interface option.
Here's a closer look at the before and after of the we image compressed with Kraken.
Original 540x540 Image: 203KB
Compressed 540x540 Image: 46KB
As you can see there is almost no difference to the quality, but the file size has gone from 203KB to 46KB. That's a 78% reduction.
Make Conversion a Breeze
There's a drop off rate at each step a visitor has to take to get to your conversion goal.
Keep the steps limited, clear, and easy to follow. You want to make it as easy as possible for your visitor to convert.
Using too many visual cues and distractions can have the same drop off effect. You don't want your visitor to have to search to figure out how to buy from you.
If you want to dig deeper in this topic, here you can learn how to reduce your site's load time by over 50%.
Did you find the review helpful? Do you have any websites you'd like us to review? Let us know in the comments below.