As an online business owner, it’s your job to take your visitor by the hand and lead them on a journey until they become (repeat) customers.
That’s exactly what a marketing funnel does.
Through a marketing funnel, you propose a string of offers (of escalating value), to your audience.
The different pieces of a marketing funnel
A Squeeze Page
A squeeze page has only 1 purpose; transforming a visitor into a lead.
On this page you’ll give your visitors a reason to opt-in.
If you’re looking for a good opt-in offer, you can read our popular blog post “7 Examples of Brilliantly Effective Opt-in Offers and How You Can Use Them in Your Business”
A Confirmation Page
If you’re using a double opt-in process, which you should consider if you’re looking for higher email open rates, you can use this page to deepen the relationship with your customers.
A Download Page
On this page, you’re delivering the opt-in offer you promised on the squeeze page.
This can be a PDF download, a video course, etc.
It will be one of the first pages your new leads are seeing, this means you should make sure to deliver high value!
You can also make a first offer on this page (for your low dollar product).
An Email Follow-up Sequence
You’ve just gained goodwill and reciprocity with your new leads by offering them something very valuable completely for free.
You earned the right to contact them and to make them an offer.
An email follow-up will allow you to stay in touch with your new leads, offer them more valuable information, and convince them to become a client.
A Low Dollar Product
The first product in the marketing funnel is a low dollar product in line with the free information you gave away.
Offering a low dollar product first has two big advantages:
For the buyer, the risk in buying this is almost nonexistent. This lowers the barrier of entry.
For you, it’s an easy way to separate the buyers form the freeloaders and concentrate your efforts on people that are actually interested in what you’re offering.
To sell this product, you’ll have to create a sales page. This could be a short sales page because your low dollar offer doesn’t need as much convincing as your high dollar offer.
Our blog post “How to create the perfect short sales page” will guide you through the process.
A High Dollar Product
Once you’ve gain trust with your free content and your low dollar offer, you can offer a high(er) dollar product.
To sell this product you’ll need to be a bit more convincing than for the low dollar offer and you might need a longer sales pages or even a product launch. You can learn both of them in our article : “How to Create Your Most Effective Sales Page & Product Launch Yet”
Rinse and repeat
A marketing funnel is not static. It will evolve, grow, change and improve over time.
You’ll be able to add products, test different opt-in offers, write better sales pages, improve on your email copy,...
But the bases will stay the same: Give massive value, get results for your customers, sell them what they need to go to the next level.
Now it’s up to you! Focus on building your marketing funnel and you’ll see your online business grow.