If you can write content like this, the world's your oyster.
The content I'm referring to is this article by Precision Nutrition titled: The Ketogenic Diet - Does it Live Up to The Hype?
No matter how you roll with your food preferences, if you do any content writing, this article is a must read. And in today's video, we'll explore exactly what makes this article so brilliant and excavate some valuable lessons for our own content marketing.
"It's goooood" your friend tells you with that signature high pitch at the end - which tells you know it's not in fact 'good', and their comment is a well meaning but transparent attempt to spare your feelings.
You're not that insulted, you kind of already knew.
Even though you spent hours putting together your new landing page, it just doesn't feel like a winner. I mean it's not terrible... it's just not that amazing either.
And while you're OK with the fact that you've put together a less than convincing landing page (hey, it happens), the real problem is you have no idea how to improve it.
If you had to get someone to hand over $2,000 just by giving them a sheet of paper, what on earth would you put on that page?
That's basically what conundrum you're faced with when creating a sales page for a high priced item.
How do you craft a single sales page effective enough to get a visitor to hand over the big bucks?
With our latest landing page remake we'll tackle this dilemma by teaching you two powerful methods for increasing conversions on your high-ticket sales page.
I want you to join me in the fight --> the fight to get dead weight off landing pages everywhere!
It sounds like a big mission - but it can be done by following one simple principle:
Every element on your landing page should be the best use of content possible to push your visitor towards your landing page goal.
How do you figure out what the 'best use of content possible' is?
Step 1: Figure out what the one goal of your landing page is.
Step 2: Go through each page section and ask yourself... Is this the best possible use of content and page space to get a visitor to [insert landing page goal here]?
You know how some websites just look... good.
You tinker and tinker, but nothing you do achieves that look of professionalism.
It's like there's some design secret no one's letting you in on. And the truth is... there kind of is. And it's much simpler than you think.
Putting blog posts on your affiliate blog's homepage seems like the logical thing to do right?
But what might not be so quite so obvious is... what else to put on there.
Your affiliate blog's homepage is actually one of the best places to push for conversions, and in today's website review video, we're going to give you the exact recipe you need to make that happen.
While we're focusing mainly on affiliate blogs, this recipe will be helpful for any type of blog.
“Build a beautifully designed website” they said...
“It’s easy to make it look good” they said…
But if you’ve ever jumped onto WordPress to 'whip up a page', you’ll know that’s a lot easier said than done.
Unless you’ve got a coder + designer background, or you’re some kind of WordPress dynamo, it seems almost impossible to get your pages looking right.
No matter what you do, they always seem to look… homemade.
So what is it? What’s that insurmountable thing that seems to determine whether a page looks ‘right’ or not?
Is your website the face of a product, service or membership? If it is, you may be making the same mistake as the website we're reviewing in this video.
In today’s Website Review, we’re looking at My Fishing Cape Cod, a paid membership site offering a community and resources around fishing at Cape Cod.
The website is home to some fantastically targeted landing pages and copy. So what’s the problem?
Unless button mashing is a hobby, a new visitor would never make it far enough to see those fantastic landing pages. The homepage just doesn’t give them the opportunity to.
There's a simple principle for optimizing any kind of landing page: make only one offer on the page. Keep everything focused on that one conversion goal you want to lead your visitors to.
But in the real world, things often aren't that simple. Many businesses have multiple offers. Possibly even for multiple, highly diverse target groups. If this is the case, how can you create a good homepage that advertises all your offers without confusing visitors?
That's what we'll discover in today's website review.
Your website may have all the basics right, but still need a lot of improving. Even if you have a good product, a clear offer, a strong headline at the top of your homepage and so on, your site can still benefit from a good scrub-down.
How exactly you can do that is what today's website review video is all about.