You know how some websites just look... good.
You tinker and tinker, but nothing you do achieves that look of professionalism.
It's like there's some design secret no one's letting you in on. And the truth is... there kind of is. And it's much simpler than you think.
Putting blog posts on your affiliate blog's homepage seems like the logical thing to do right?
But what might not be so quite so obvious is... what else to put on there.
Your affiliate blog's homepage is actually one of the best places to push for conversions, and in today's website review video, we're going to give you the exact recipe you need to make that happen.
While we're focusing mainly on affiliate blogs, this recipe will be helpful for any type of blog.
“Build a beautifully designed website” they said...
“It’s easy to make it look good” they said…
But if you’ve ever jumped onto WordPress to 'whip up a page', you’ll know that’s a lot easier said than done.
Unless you’ve got a coder + designer background, or you’re some kind of WordPress dynamo, it seems almost impossible to get your pages looking right.
No matter what you do, they always seem to look… homemade.
So what is it? What’s that insurmountable thing that seems to determine whether a page looks ‘right’ or not?
Is your website the face of a product, service or membership? If it is, you may be making the same mistake as the website we're reviewing in this video.
In today’s Website Review, we’re looking at My Fishing Cape Cod, a paid membership site offering a community and resources around fishing at Cape Cod.
The website is home to some fantastically targeted landing pages and copy. So what’s the problem?
Unless button mashing is a hobby, a new visitor would never make it far enough to see those fantastic landing pages. The homepage just doesn’t give them the opportunity to.
There's a simple principle for optimizing any kind of landing page: make only one offer on the page. Keep everything focused on that one conversion goal you want to lead your visitors to.
But in the real world, things often aren't that simple. Many businesses have multiple offers. Possibly even for multiple, highly diverse target groups. If this is the case, how can you create a good homepage that advertises all your offers without confusing visitors?
That's what we'll discover in today's website review.
Your website may have all the basics right, but still need a lot of improving. Even if you have a good product, a clear offer, a strong headline at the top of your homepage and so on, your site can still benefit from a good scrub-down.
How exactly you can do that is what today's website review video is all about.
I know what you're thinking.
'Narrow my audience? Are you crazy? I read this blog to get more customers, not less!'
Just hear me out. There is a common misconception that more visitors = more subscribers = more sales.
In most cases this just isn’t true.
In today’s website review video you’ll learn how to embrace your point of difference. When it’s done right, this allows you to attract more of your ideal customers, and get the most out of each new lead.
(But wait, there's more!) To give you a better idea of what this advice looks like in practice, we’ve done something a little different. We’re not just reviewing this homepage. We’ve completely remade it.
No matter how great your website is, if your visitors can’t see it, there’s no point.
Today's website review is an extreme example of what can happen if you don't keep up best practices when creating and maintaining your website.
I know, I know. 'Keeping up best practices' sounds super boring. But it's also crucially important to the smooth running of your website.
In today's review video we’re looking at IME Natural Perfume.
For this e-commerce site, ignoring one simple principle means they’ve made it virtually impossible for visitors to get to their homepage, let alone to the checkout.
Through some power of magic... or a whole lot of hard work, you’ve got a new visitor to your site!
Surely if they made the effort to find your site they'd want to stick around for a while, right?
In theory, but in reality getting a visitor to your site is only half the battle. It's just as hard to keep them there.
So why would a visitor so easily abandon content they specifically clicked though to see?
Today's website review makes for a great example because the page we're looking at does so many things right. On this landing page, design and layout are on point and this gives us an opportunity to hone in on some of the finer details of copywriting.
Watch the video to see what we find and how you can improve the clarity and wording on your own landing pages.