Build Your Mailing List With Thrive Content Builder
Our focus at Thrive Themes is to provide you with tools that help you build conversion-optimized pages, sites and content. Lead generation has always been an important part of this and over the course of the last few updates, the list-building capabilities of Thrive Content Builder have steadily improved.
This post will serve as an overview over all the ways you can use the plugin to capture email addresses.
The types of list building tools available in Content Builder are:
Here's a look at how to set up and use each of these types:
The most straight-forward method available comes in the form of the "Lead Generation" element. With it, you can add an opt-in form anywhere within your content and it works like this:
Step 1: Add the Lead Generation Element to Your Content
You'll see a default form added to your content. Click it to open further options. You can use the options to change the layout, button color and button text.
Step 2: Integrate With Your Autoresponder Service
Next, click on this "Autoresponder Code" button:
In the box that opens up, you can add any HTML form code. Any decent email marketing service will allow you to create a form and then get the HTML code for it and that's exactly what we need for this integration. Here's an example of how to find this code in Aweber and here's the same in MailChimp. The same principle applies to any email marketing service, though.
Set up your form that will add people to the list you want to add them to and paste it in here:
Next, click on the "Generate Fields" button. This will parse the form code and display all the fields in a table below. In the example above, there are two fields in the form. You can now add labels to each of the fields in your form. Labels help your visitors understand what needs to be entered in each field.
Finally, click on the "Save" button.
You now have a functioning opt-in form in your page content.
Step 3: Customize the Form
Click on the form and use the further options to:
- Change the button color.
- Switch between vertical and horizontal field alignments.
- Change the button text.
- Change the alignment of the form.
- Change the width of the form.
After some customization, here's an example of what the resulting form can look like:
Note that you can further customize the form by placing it inside columns, content boxes, page sections etc.
2-Step Lightbox Opt-In Form
Using the Thrive Lightbox feature and the event manager, you have a high degree of flexibility in creating 2-step signup processes, triggered from any button or link click in your content.
Here's how to set it up:
Step 1: Add a Lightbox Trigger
First, add a button or link, which will serve as the trigger for the lightbox. In other words: the click on this button or link will be "step 1" in the 2-step process.
For this example, we'll use a button. Click on the button to open the element options and then click on the "Event Manager" button in the options:
In the modal box that appears, click on the "Add Event" button.
Set the event trigger to "Click" (1) and the action to "Open Thrive Lightbox" (2). Next, click on the "Create New Lightbox" link (3).
Step 2: Edit the Lightbox Content
You'll see a notification like this:
Click on the link to start editing your lightbox. A basic lightbox for a 2-step opt-in might look something like this:
To create this lightbox, all we did was add a title, an image and a lead generation element (following the exact steps described above for in-content forms).
But keep in mind that you can create any kind of lightbox content you want. Just like in your page or post content, you can add any of the Content Builder elements to lightboxes, add column layouts, change the background, the size of the box and more.
Step 3: Finalize the Setup
Once you've created the lightbox you want, save the changes and close the tab, returning to the tab with the event manager options.
Here, you can select the newly created lightbox from the drop down menu (1) and assign it an animation (2). The animation determines how the lightbox will appear.
Finally, click the "Save Event" button.
Once you save the changes on your page, the 2-step opt-in will work: anytime someone clicks on the button, the lightbox with your opt-in form will appear.
Lead Generation Landing Pages
A very effective way to get more subscribers is to create separate landing pages that have no other purpose than lead generation. These highly focused pages often result in very high conversion rates for any traffic you direct to them.
We've made various lead generation pages available in our Landing Pages feature and here's how to use them:
Step 1: Create a New Page
The Thrive Landing Page will replace the content of a default WordPress page, so the first thing we need to do is create a default WordPress page.
Step 2: Choose Your Landing Page
In the page editor, click on the "Edit With Thrive Content Builder" button:
In the Thrive Content Builder side menu, click on "Thrive Landing Pages" and "Choose Landing Page":
To make it easier to find a template that fits your needs, you can choose "lead generation", "1-step" or "2-step" to only show specific kinds of templates:
Choose one of the available landing pages, depending on what style and layout you like.
Step 3: Integrate Your Autoresponder
Now, all you have to do is edit the content to match your offer and integrate the opt-in form with your autoresponder. If you chose a lead generation template, the opt-in form will already be created for you, so all you have to do is follow the same steps as described above, to integrate the form with your custom HTML signup form code.
Exit Intent Opt-In Forms
You can create an opt-in lightbox that is triggered upon "exit intent". This means that when a visitor's mouse cursor leaves the the browser area (for example, moving up and about to close the tab), that's what will trigger the lightbox to show.
The setup for this is almost exactly the same as for the 2-step opt-in form. The only difference is that the trigger isn't set for a button or link; it's set on the page level instead.
Open the page you want to add this event to in Thrive Content Builder and click on this "+" button:
Select "Page Event Manager".
As your trigger, select this option:
The rest of the setup is identical to the 2-step opt-in setup described above. Once completed, this will open a lighbox whenever a visitor shows exit intent.
You can also watch this video for a demonstration on how to set up the exit trigger:
As you can see, with Thrive Content Builder, you have a powerful array of list-building tools at your disposal.
Note that there aren't better or worse types of opt-in tools available here. It's not a question of choosing the right one or the best one. They can all be used in combination and each one has different strengths and weaknesses, depending on context.
I hope this post helps you make better use of the list building features in our plugin, so that you can grow your audience faster!